router
Worth a lookShows a sweet-spot price point ($63.74 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Great€63.74avg listing price — sweet spot $15–$100
Market size
Great€1.3M€1.3M/yr · 1.5M searches
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 6% kills the launch gate
Price range
Okay€12.35–€251.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,653.81avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
318
Top-5 brand share
89%
Open market
9%
- FRITZ!40%
- TP-Link38%
- GL.iNet5%
- Deutsche Telekom4%
- HUAWEI2%
- eero2%
- Open — no brand owns it (8 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TP-Link Archer AX18 Wi-Fi 6 WLAN Router Dualband AX1500 4 Gigabit-Ports WPA3 Kindersicherung Gast-Netzwerk keine DSL-Funktion
TP-Link€29.164.5★1,454 rev
FRITZ!Box 7530 AX | DSL-Router | Wi-Fi 6 bis zu 2.400MBit/s | intelligentes WLAN Mesh | höchster Sicherheitsstandard | Smart Home & Telefonie Zentrale | einfache Einrichtung | Made in Europe
FRITZ!€117.454.6★8,928 rev
AVM FRITZ!Box 7490 WLAN AC + N Router (VDSL/ADSL 1.300 Mbit/s (5 GHz) 450 Mbit/s (2 4 GHz) DECT-Basis Media Server) (Generalüberholt)
FRITZ!€31.724.2★3,458 rev
AVM FRITZ!Box 7530 WLAN AC+N Router (DSL/VDSL 866 MBit/s (5GHz) & 400 MBit/s (2 4 GHz) bis zu 300 MBit/s mit VDSL-Supervectoring 35b WLAN Mesh DECT-Basis Media Server Rot Weiß) (Generalüberholt)
FRITZ!€58.874.1★555 rev
TP-Link Archer AX55 Wi-Fi 6 WLAN Router 2402 Mbit/s 5 GHz 574 Mbit/s 2 4 GHz 4 × Gigabit LAN-Ports 1 × USB 3.0 Port unterstützt Keine DSL-Funktion
TP-Link€44.624.5★3,651 rev
Newest
by launch date
Tenda AX12 Pro WiFi 6 Router AX3000 Dualband (2402Mbps 5 GHz + 574Mbps 2 4 GHz) 7dBi 180 klappbaren Antennen 4xGigabit Ports WPA3 EasyMesh VPN MU-MIMO OFDMA NFC One-Touch Verbindung ohne DSL
Tenda€38.7817 rev
COMFAST WLAN Router 3000Mbps WiFi 6 Dualband mit 4 Antennen 4X Gigabit LAN Ports Mesh MU-MIMO+OFDMA WPA3 TWT IPv6 Signal-LED EU Plug ideal für Zuhause und Büro
COMFAST€34.5624 rev
AVM FRITZ!Box 7490 WLAN AC + N Router (VDSL/ADSL 1.300 Mbit/s (5 GHz) 450 Mbit/s (2 4 GHz) DECT-Basis Media Server) Schwarz - Sunrise Edition (Generalüberholt)
FRITZ!€31.783,458 rev
ZTE WLAN Router WiFi 6 mit EasyMesh WLAN Repeater kein 5G Router
ZTE€55.5715 rev
STRONG BE3600 Dual-Band Wi-Fi 7 Router bis zu 3 6 Gbit/s MLO Unterstützung Internet WLAN Router 2 5G WAN & Gigabit LAN 5× Externe Antennen App-Steuerung Kindersicherung WPA3 TWT IPv6
STRONG€49.5397 rev
Trending
90-day click momentumCOMFAST WLAN Router 3000Mbps WiFi 6 Dualband mit 4 Antennen 4X Gigabit LAN Ports Mesh MU-MIMO+OFDMA WPA3 TWT IPv6 Signal-LED EU Plug ideal für Zuhause und Büro
COMFAST€34.565.0★
TP-Link TL-WR1512X Wi-Fi 6 Reise WLAN Router AX1500 Dual-Band Access Point mit Powerbank-Betrieb 2×Gigabit-Port OpenVPN & WireGuard USB 3.0 WPA3 7 Betriebsmodi
TP-Link€45.704.3★
Tenda AX12 Pro WiFi 6 Router AX3000 Dualband (2402Mbps 5 GHz + 574Mbps 2 4 GHz) 7dBi 180 klappbaren Antennen 4xGigabit Ports WPA3 EasyMesh VPN MU-MIMO OFDMA NFC One-Touch Verbindung ohne DSL
Tenda€38.784.4★
ZTE WLAN Router WiFi 6 mit EasyMesh WLAN Repeater kein 5G Router
ZTE€55.574.4★
AVM FRITZ!Box 7490 WLAN AC + N Router (VDSL/ADSL 1.300 Mbit/s (5 GHz) 450 Mbit/s (2 4 GHz) DECT-Basis Media Server) Schwarz - Sunrise Edition (Generalüberholt)
FRITZ!€31.784.2★
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -8.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super Router”
“Super schnelle Installation”
“Good Produkt”
“Preis- Leistung Super”
“Erfüllt alle Wünsche”
“Ois easy”
“formschön, starkes signal, einfache bedienung”
“Der Router liefert eine sehr hohe Geschwindigkeit und bleibt auch bei vielen gleichzeitig verbundenen Geräten stabil – ideal für Streaming, Homeoffice und Smart Home”
“Es funktioniert hervorragend als Access Point und Range Extender”
“Alles prima geklappt”
What buyers complain about
“DSL Problem”
“Undurchdachte Funktionen”
“Probleme Installation”
“Es handelt sich um eine refurbished Version”
“Hält nicht was versprochen wird”
“Wandhalterung kostet leider extra”
“Inkompatibel Telekom VDSL”
“Defektes Gerät”
“Allerdings war die Software nicht zurück gesetzt”
“Müll”