nas festplatte
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great€1.1M€1.1M/yr · 727K searches
Returns
Good2.1%return rate — above 6% kills the launch gate
Avg price
Good€152.37avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad€60.95–€295.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Review moat
Bad40,027.24avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
502
Top-5 brand share
100%
Open market
0%
- Seagate75%
- WD15%
- UGREEN6%
- Intenso3%
- Western Digital2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seagate IronWolf 4TB NAS Interne Festplatte HDD 3.5 Zoll 5400 U/Min CMR 64 MB Cache SATA 6GB/s silber inkl. Data Rescue Service (ST4000VNZ06)
Seagate€112.614.6★7,084 rev
Seagate IronWolf 8TB NAS Interne Festplatte HDD 3.5 Zoll 5400 U/Min 256 MB Cache SATA 6 Gb/s silber inkl. Data Rescue Service (ST8000VNZ02)
Seagate€185.184.6★7,084 rev
WD Red Plus 4 TB NAS Interne Festplatte 3 5 Zoll - 5400 U/Min SATA 6 Gb/s CMR 256MB Cache
WD€106.134.6★2,623 rev
Seagate IronWolf Pro 8TB NAS Interne Festplatte HDD 3.5 Zoll 7200 U/Min CMR 256 MB Cache SATA 6 GB/S inkl. Data Rescue Service (ST8000NTZ01)
Seagate€209.264.5★967 rev
Seagate BarraCuda 8TB Interne Festplatte HDD 3.5 Zoll 5400 U/Min 256 MB Cache SATA 6GB/s silber inkl. Data Rescue Service (ST8000DMZ04)
Seagate€143.434.6★104,698 rev
Newest
by launch dateWD Red Plus 4 TB NAS Interne Festplatte 3 5 Zoll - 5400 U/Min SATA 6 Gb/s CMR 256MB Cache
WD€106.132,623 rev
WD Red Plus 4 TB NAS Interne Festplatte 3 5 Zoll - 5400 U/Min SATA 6Gb/s CMR 256MB Cache
WD€148.862,623 rev
WD Elements AE 4 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
WD€100.36297,053 rev
UGREEN NASync DH2300 2 Bay Desktop NAS NFC Tap zum Verbinden KI Fotoalbum 4K Persönliche Videothek Einsteigerfreundliches NAS-System Heim-NAS-Server mit 1GbE-LAN und 4GB RAM (Ohne Festplatten)
UGREEN€155.67959 rev
UGREEN NASync DH4300 Plus 4-Bay Desktop NAS 2 5 GbE-LAN-Port 8GB LPDDR4X RAM NFC EIN-Berührungs-Verbindung KI Familien und Babyalbum Persönliche Cloud für Heim/Office (Ohne HDD)
UGREEN€295.88959 rev
Trending
90-day click momentumWD Red Plus 4 TB NAS Interne Festplatte 3 5 Zoll - 5400 U/Min SATA 6 Gb/s CMR 256MB Cache
WD€106.134.6★
Seagate Expansion Desktop 10TB Externe Festplatte 3.5 Zoll USB 3.0 PC & Notebook inkl. Data Rescue Service (STKP10000400)
Seagate€193.774.4★
WD Elements AE 4 TB Tragbare Externe Festplatte SuperSpeed USB 3.2 Gen 1/USB 3.0 Plug-and-Play-Erweiterung Formatiert für Windows Schwarz
WD€100.364.6★
Seagate IronWolf 12TB NAS Interne Festplatte HDD 3.5 Zoll 7200 U/Min CMR 256 MB Cache SATA 6GB/s silber inkl. Data Rescue Service (ST12000VNZ008)
Seagate€267.244.6★
Seagate Portable Drive 4TB tragbare externe Festplatte 2.5 Zoll USB 3.0 inkl. Datenrettungsdienst (STGX4000400)
Seagate€101.584.6★
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -27.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“ohne Probleme Installieren”
“Preis / Leistung Top”
“Beste Ware”
“Wie bestellt”
“Idealer Backup Speicher”
“Ideal für lokales Backup”
“unkompliziert von Hand”
“-Apps für PC, Mac & Handy”
“solide Performance –”
“Design top”
What buyers complain about
“Festplatte nach 9 Monaten defekt”
“laufgeräusche sind laut”
“etwas ünerteuert”
“Software etwas schwierig”
“nie funktioniert”
“Segate solte dran schreiben das es eine refurbished platte ist”
“Angeschlossen und wurde direkt nicht erkannt”
“Schade für MAC nicht zu empfehlen”
“Totalschaden und Datenverlust”
“Die Geschwindigkeit ist so stark eingebrochen, dass ich den "rm" Befehl auf einen relativ kleinen Ordner mit Hardlinks nach knapp einer Stunde abgebrochen habe.”