msi gaming laptop
Launch itA $2.6M/yr market growing +45.4% this quarter with returns at 3.6% — clears our launch bar.
Review moat
Incredible64.57avg incumbent reviews — the moat a new listing must climb
Market size
Incredible€2.6M€2.6M/yr · 1.1M searches
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+45.4%90-day search growth — must beat 0% to launch
Returns
Okay3.6%return rate — above 6% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad€1163.88avg listing price — sweet spot $15–$100
Price range
Bad€89.21–€2249.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
8 falling
Sellers
152
Top-5 brand share
96%
Open market
2%
- Lenovo42%
- HP21%
- MSI18%
- ASUS11%
- Acer4%
- Alienware2%
- Open — no brand owns it (2 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lenovo Legion 5i Gaming AI Laptop | 15.1 WQXGA 165Hz OLED Display | NVIDIA GeForce RTX 5070 | Intel Core i7-13650HX | 32GB RAM | 1TB SSD | Win11 | QWERTZ | Eclipse Black | 3 Monate GamePass
Lenovo€1245.194.3★176 rev
Lenovo Legion 5 Gaming AI Laptop | 15.1 WQXGA 165 Hz OLED Display | NVIDIA GeForce RTX 5060 | AMD Ryzen AI 7 350 | 16GB RAM | 1TB SSD | Win11 | QWERTZ | Eclipse Black | 3 Monate GamePass
Lenovo€1217.764.0★9 rev
HP Omen Gaming Laptop (16 2.5K Display Intel Core Ultra 7 32GB RAM 1TB NVIDIA GeForce RTX 5060 Win11 QWERTZ) - Schwarz
HP€953.854.4★16 rev
HP Omen Gaming Laptop 16 2K WUXGA Display 1920×1200 16:10 144Hz AMD Ryzen 9 8940HX NVIDIA GeForce RTX 5060 (8 GB) 16GB RAM 1TB SSD Win 11 4-Zonen-RGB-QWERTZ Wi-Fi 6 Shadow Black
HP€906.023.7★12 rev
Lenovo LOQ Gaming AI Laptop | 15.6 Full HD 144Hz | NVIDIA GeForce RTX 5060 8GB | AMD Ryzen 7 250 | 16GB RAM | 1TB SSD | Win11 | QWERTZ | Weiss-Beleuchtete Tastatur | Grau | 3 Monate Game Pass
Lenovo€896.334.4★27 rev
Newest
by launch date
Lenovo Legion 5 15IRX10 Gaming-Laptop 15 1 Zoll OLED WQXGA 165 Hz (Intel Core i7-13650HX RAM 32 GB SSD 1 TB NVIDIA RTX 5070 8 GB Windows 11) Tastatur mit Hintergrundbeleuchtung AZERTY
Lenovo€1215.7338 rev
Lenovo Legion 5i Gaming AI Laptop | 15.3 WQXGA OLED 165Hz | Intel Core Ultra 7 356H | 32GB RAM | 1TB SSD | NVIDIA GeForce RTX 5060 | Windows 11 | QWERTZ | Schwarz | 3 Monate GamePass
Lenovo€1511.471 rev
Lenovo Legion 5 Gaming AI Laptop | 15.3 WQXGA OLED 165Hz Display | AMD Ryzen 7 250 | 32GB RAM | 1TB SSD | NVIDIA GeForce RTX 5060 | Windows 11 | QWERTZ | Schwarz | 3 Monate GamePass
Lenovo€1403.992 rev
Lenovo Legion 5 16AFR10 83F2AMD Ryzen 9 9955HX / 2.5 GHzWin 11 HomeGeForce RTX 507032 GB (83F2004AGE)
Lenovo€1826.560 rev
Lenovo Legion Pro 7 Gaming AI Laptop | 16 WQXGA OLED 240Hz Display | AMD Ryzen 9 9955HX | 32GB RAM | 1TB SSD | NVIDIA GeForce RTX 5070Ti | Windows 11 | QWERTZ | Schwarz | 3 Monate GamePass
Lenovo€2249.492 rev
Trending
90-day click momentum
Lenovo Legion Pro 5 Gaming AI Laptop | 16 WQXGA OLED 240Hz | Intel Core Ultra 9 275HX | 32GB RAM | 1TB SSD | NVIDIA GeForce RTX 5070Ti | Windows 11 | QWERTZ | Schwarz | 3 Monate GamePass
Lenovo€2123.291.0★
Lenovo Legion 5i Gaming AI Laptop | 15.3 WQXGA OLED 165Hz | Intel Core Ultra 7 356H | 32GB RAM | 1TB SSD | NVIDIA GeForce RTX 5060 | Windows 11 | QWERTZ | Schwarz | 3 Monate GamePass
Lenovo€1511.475.0★
Lenovo Legion 5 16AFR10 83F2AMD Ryzen 9 9955HX / 2.5 GHzWin 11 HomeGeForce RTX 507032 GB (83F2004AGE)
Lenovo€1826.560.0★
Lenovo Legion 5 Gaming AI Laptop | 15.3 WQXGA OLED 165Hz Display | AMD Ryzen 7 250 | 32GB RAM | 1TB SSD | NVIDIA GeForce RTX 5060 | Windows 11 | QWERTZ | Schwarz | 3 Monate GamePass
Lenovo€1403.993.1★
Lenovo Legion Pro 7 Gaming AI Laptop | 16 WQXGA OLED 240Hz Display | AMD Ryzen 9 9955HX | 32GB RAM | 1TB SSD | NVIDIA GeForce RTX 5070Ti | Windows 11 | QWERTZ | Schwarz | 3 Monate GamePass
Lenovo€2249.493.5★
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +45.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Preis/Leistung super”
“Es fühlt sich Robust an und sieht Hochwertig aus”
“Top Gaming-Laptop mit Riesen-Display”
“Hält was er verspricht”
“- super schnelle SSD”
“Die Installation ist einfach, Kabel dran und es läuft”
“Schickes Design”
“Es fühlt sich Robust an und sieht Hochwertig aus”
“Akku top”
“Das Notebook läuft super”
What buyers complain about
“- mieser Sound”
“Geld absolut nicht wert”
“WLAN unbrauchbar”
“Auch im Unleashed Modus ändert sich nichts”
“obwohl ich bei letzterem nicht weiß ob sich das wirklich auf die Qualität auswirkt.”
“der Laptop überhitzt”
“für Realtime audio sehr schwierig durch Latenz”
“Nach 6 Monaten defekt”
“Das laptop ist ganz aus Kunststoff, das fühlt sich nicht gut an”
“Einrichtung nicht ganz einfach”