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54

maus kabellos

Worth a look

Shows a $3.4M/yr market, but soft demand (-23.4% this quarter) keeps it on the watch list.

Market size 96Growth 13Conversion 78Competition 60Returns 83Price range 45Avg price 54Brand share 19Review moat 19Quality gap 47

Market size

Incredible€3.4M

€3.4M/yr · 3.5M searches

Returns

Great1.6%

return rate — above 6% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€12.51

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€4.57–€23.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad14,233.89

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

141

Top-5 brand share

93%

Open market

6%

  • Logitech45%
  • TECKNET19%
  • Acer10%
  • Amazon Basics10%
  • UGREEN8%
  • Trust2%
  • Open — no brand owns it (5 brands, 6%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€171K10%€342K15%€512K20%€683K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -23.4% search growth over the last 90 days.
150K100KHoliday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis17%

“Super Preis-/Leistung”

Qualität insgesamt12%

“Really good product”

Touch-/Tastensteuerung8%

“Leise Buttons”

Gesamtgröße8%

“PASST”

Benutzerfreundlichkeit8%

“Easy”

beworben Vs Tatsächliches Produkt7%

“Produkt ist wie es sein sollte”

Akkulaufzeit5%

“Leise, Robust, lange Batterielebensdauer, Bluetooth inkl. Dongle”

Konnektivität – insgesamt5%

“Bluetooth inkl. Dongle”

Griff4%

“Liegt super in der Hand”

Montage/Installation2%

“Installation OK”

What buyers complain about

Haltbarkeit23%

“2 Jahre Ok jetzt defekt”

Touch-/Tastensteuerung12%

“Linker Button nach wenigen Monaten defekt”

Qualität insgesamt10%

“Null Qualität”

Funktionalität insgesamt6%

“Doesn't work, broken”

Gesamtgröße6%

“Winzig und funktional”

Geräuschpegel5%

“No more silent”

Konnektivität – insgesamt5%

“Verbindung zum Notebook defekt”

Preis-Leistungs-Verhältnis2%

“Lieber zwei, drei Euro mehr ausgeben und eine Maus kaufen, die auch wirklich funktioniert”

Benutzerfreundlichkeit2%

“Darum praktisch unbrauchbar”

Defekt Material/Teile1%

“Teile fehlen”

Top return reasons

Gesamtgröße31%
Funktionalität insgesamt17%
Konnektivität – insgesamt11%
Kompatibilität – insgesamt9%
Geräuschpegel5%
Touch-/Tastensteuerung5%
Qualität insgesamt4%
Defekt Material/Teile4%
Buchse/Anschluss/Stecker2%
Komfort insgesamt2%