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Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible€17.83–€27.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Review moat
Great153.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great€21.91avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€56K€56K/yr · 106K searches
Growth
Bad-49.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
43
Top-5 brand share
100%
Open market
0%
- Savage Gear50%
- Meridiem29%
- Giants Software21%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateDemand & seasonality
Weekly Amazon search volume, last 100 weeks — -49.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Produkt sehr gut”