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dvd rohlinge

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 14Conversion 92Competition 43Returns 97Price range 39Avg price 50Brand share 0Review moat 27Quality gap 27

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good€12.05

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€3.37–€22.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€134K

€134K/yr · 98K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,826.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

98

Top-5 brand share

100%

Open market

0%

  • Verbatim61%
  • Intenso32%
  • MediaRange6%
  • Ouitble2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€13K20%€27K30%€40K40%€54K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -21.1% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt44%

“Super Qualität”

Preis-Leistungs-Verhältnis19%

“Tadellos, preiswert”

beworben Vs Tatsächliches Produkt17%

“Ansonsten alles ok, wie bei der Bestellung angegeben”

Haltbarkeit6%

“Sehr langlebig und zuverlässig”

Benutzerfreundlichkeit3%

“Die Verbatim DVD+R Rohlinge überzeugen durch einfache Handhabung”

Korrekt Inhalt2%

“prima Teile”

Genauigkeit insgesamt1%

“Sehr zuverlässig”

Gesamtgröße1%

“Passt”

Kompatibilität – insgesamt1%

“Und auch mit meinen älteren Brennern perfekt kompatibel”

Funktionalität insgesamt1%

“Zur Datensicherung von Fotos und Text eine gute Wahl”

What buyers complain about

Qualität insgesamt43%

“Wer Billig Kauft”

Haltbarkeit29%

“Plastikspindel erneut mehrfach zerbrochen”

Preis-Leistungs-Verhältnis14%

“Sollte bei dem Preis nicht passieren”

Defekt Material/Teile7%

“Plastik kaputt”

Top return reasons

Funktionalität insgesamt41%
Kompatibilität – insgesamt22%
Speicherkapazität12%
Gesamtgröße10%
Defekt Material/Teile7%
beworben Vs Tatsächliches Produkt5%
Qualität insgesamt2%
Farbe2%