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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 11Conversion 78Competition 14Returns 87Price range 14Avg price 36Brand share 0Review moat 59Quality gap 65

Returns

Great1.4%

return rate — above 6% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,120.88

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€231K

€231K/yr · 11K searches

Avg price

Okay€264.32

avg listing price — sweet spot $15–$100

Competition

Bad84%

top-5 click share — a locked-up shelf

Price range

Bad€36.25–€492.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

128

Top-5 brand share

100%

Open market

0%

  • Brother84%
  • ONLYU10%
  • inkalfa6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€35K30%€69K45%€104K60%€138K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -27.2% search growth over the last 90 days.
800600Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.3×