bluray
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Great€58.29avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€9.90–€195.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,308.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay€166K€166K/yr · 499K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
181
Top-5 brand share
79%
Open market
17%
- Sony38%
- Verbatim26%
- Panasonic7%
- DIDAR5%
- ASUS4%
- LEONINE3%
- Open — no brand owns it (7 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sony BDP-S1700 Blu-ray Disc Player (Full HD 1080p hohe Auflösung TRILUMINOS Dolby TrueHD DTS-HD Master Audio DTS-HD High-Resolution Audio)
Sony€71.094.6★802 rev
Verbatim BD-R SL Datalife Blu-Ray-Disk 25 GB - 6-fache Brenngeschwindigkeit - Groß bedruckbar - Kratzschutz 50 Stück Spindel
Verbatim€26.884.7★3,201 rev
Verbatim BD-R SL Datalife Blu-Ray-Disk 25 GB - 6-fache Brenngeschwindigkeit - Kratzschutz - 50 Stück Spindel
Verbatim€28.014.7★3,201 rev
Panasonic DMP-BDT167EG Kompakter 3D Blu-ray Player (Full HD Upscaling Internet Apps LAN-Anschluss USB MKV-Playback) schwarz
Panasonic€70.104.5★3,261 rev
Sony UBP-X700 4K Ultra HD Blu-ray Disc Player (Hochauflösendes Audio HDR10 Dolby Vision BT.2020 Erweiterte Hochskalierung Universal Player HDMI & Koaxial SPDIF)
Sony€195.864.4★261 rev
Newest
by launch date
Blu Ray Player 1080P Full HD Region B/2 Blu-ray & All Region DVD Player Dolby Digital HDMI/AV USB bis 128GB PAL/NTSC HDMI & AV Kabel kompakter DVD Blu-ray Player für TV
JRIHZ€91.2943 rev
502 Taper Lake Side Cool
Levi's€47.5416,079 rev
Style Chester
MUSTANG€22.078 rev
Sony BDP-S1700 Blu-ray Disc Player (Full HD 1080p hohe Auflösung TRILUMINOS Dolby TrueHD DTS-HD Master Audio DTS-HD High-Resolution Audio)
Sony€71.09802 rev
Sony UBP-X700 4K Ultra HD Blu-ray Disc Player (Hochauflösendes Audio HDR10 Dolby Vision BT.2020 Erweiterte Hochskalierung Universal Player HDMI & Koaxial SPDIF)
Sony€195.86261 rev
Trending
90-day click momentumStyle Chester
MUSTANG€22.074.5★
502 Taper Lake Side Cool
Levi's€47.544.2★
ASUS SBW-06D5H-U BDXL Extern Ultra Slim Blu-ray und MDisc Brenner (USB 3.1 USB-C 2 Kabel) schwarz
ASUS€98.604.3★
Verbatim BD-R SL Datalife Blu-Ray-Disk 25 GB - 6-fache Brenngeschwindigkeit - Groß bedruckbar - Kratzschutz 50 Stück Spindel
Verbatim€26.884.7★
Wbacon Bluray Laufwerk Extern Externes Blu Ray Laufwerk FüR Pc Blu Ray Brenner Extern Mit USB 3.0 Und Typ-C CD/DVD Brenner Blu Ray Player FüR Pc Mit Windows MacOS Laptop Und Desktop
Wbacon€47.953.7★
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -16.3% search growth over the last 90 days.Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 8.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Top Produkt”
“Preis-Leistung super”
“Erwartungen erfüllt”
“Simpler Allrounder”
“Blue Ray Player Full HD 1080”
“Super Bildqualität”
“Das Gerät tut (sehr gut)”
“Passt überall hin”
“Beste Bild und Ton Qualität sind bei so ausgereiften Geräten fast schon selbstverständlich”
“Einfache Handhabung und leise im Betrieb”
What buyers complain about
“Funktion eingeschränkt”
“Kompletter Ausfall”
“Spiele sind normal laut”
“Da sind selbst 60 Euro noch zu viel”
“Und beim nächsten Mal ist er wieder hängen geblieben”
“klingt nicht so gut”
“Nicht WLAN-fähig”
“Nicht kompatibel”
“Die Netflix App ist der absolute Horror”
“Auch das Kabel zwischen dem USB-A und USB-C-Stecker hat nur knappe 5cm Länge”