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the last of us staffel 2

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Soft demand (-52.4% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 0Conversion 30Competition 0Returns 98Price range 95Avg price 95Brand share 0Review moat 39Quality gap 16

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Incredible€32.51

avg listing price — sweet spot $15–$100

Price range

Incredible€21.15–€52.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,568.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€76K

€76K/yr · 99K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Growth

Bad-52.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

89

Top-5 brand share

100%

Open market

0%

  • Dark Horse Comics44%
  • Playstation23%
  • The Last of Us20%
  • Close Up14%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€11K30%€23K45%€34K60%€46K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 34 weeks — -52.4% search growth over the last 90 days.
4K3KBlack Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis50%

“Tolles Spiel hoffe ich doch”

Bild/Bildklarheit17%

“Die Bildqualität, allerdings, ist gut und sehr Scharf”

What buyers complain about

Helligkeit/Glanz/Glühen25%

“Schade, wäre sie nur ein wenig heller gewesen”

Schwierigkeitsgrad25%

“Problem 1: Die Charaktere - Massenhaft Nebencharaktere laufen hier durchs Bild”

Top return reasons

Defekt Material/Teile50%
Montage/Installation50%