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prägefolie

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Soft demand (-53.6% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 60Competition 43Returns 97Price range 12Avg price 23Brand share 39Review moat 89Quality gap 81

Returns

Incredible0.6%

return rate — above 6% kills the launch gate

Review moat

Great225.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Avg price

Bad€8.20

avg listing price — sweet spot $15–$100

Price range

Bad€3.94–€16.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€30K

€30K/yr · 71K searches

Growth

Bad-53.6%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

50

Top-5 brand share

81%

Open market

14%

  • folia41%
  • YIYICO17%
  • Knorr Prandell12%
  • XDGBGFN6%
  • Generisch6%
  • Ursus5%
  • Open — no brand owns it (6 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€3K20%€6K30%€9K40%€12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -53.6% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 37.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt23%

“Genau was ich wollte”

Stärke18%

“ist aufgrund ihrer Stabilität u. a. bestens zum Gestalten von Weihnachtsschmuck geeignet.”

Papierqualität18%

“Das ist gutes Papier weiter zu empfehlen”

Qualität insgesamt14%

“Produkt aber an sich gut”

Benutzerfreundlichkeit9%

“gut für Anfänger geeignet”

Papierkompatibilität9%

“optimales Papier zum Basteln mit dem Plotter”

Farbe5%

“Ich liebe das gold”

Zeichenerfahrung5%

“Eignet sich gut zum Basteln”

What buyers complain about

Stärke100%

“Sehr dünne Prägefolien”

Top return reasons

Gesamtgröße30%
Stärke15%
Farbe7%
Papierqualität7%
Kratzfestigkeit7%
Produktzustand4%
Papierkompatibilität4%
Schneiden/Trimmen4%
Materialqualität4%
Dünn4%