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Prices mostly outside the sweet spot ($4.02–$12.59) — this niche doesn't clear our bar today.

Market size 5Growth 37Conversion 15Competition 3Returns 96Price range 0Avg price 20Brand share 10Review moat 69Quality gap 37

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Review moat

Good722.17

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad€7.23

avg listing price — sweet spot $15–$100

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Market size

Bad€20K

€20K/yr · 235K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Price range

Bad€4.02–€12.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

27

Top-5 brand share

96%

Open market

0%

  • Walfront64%
  • papercrush11%
  • Diese-Klappkarten9%
  • joyoldelf8%
  • JTOUK5%
  • Revell4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%€4K40%€8K60%€12K80%€16K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 28 weeks — +9.9% search growth over the last 90 days.
10K6KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt50%

“hochwertig”

Preis-Leistungs-Verhältnis10%

“Für den Preis topp”

Gewicht leicht10%

“Sehr leicht und klein”

Form/Stil7%

“Schöne Optik”

What buyers complain about

Einfache Reinigung25%

“Ok. Hab nicht geschafft es sauber hin zu kriegen”

Preis-Leistungs-Verhältnis25%

“Die Pop Up Karte ist etwas teuerer als andere Glückwunschkarten”

Gesamtgröße13%

“Kleiner als es auf dem Foto wirkt”

Futterqualität8%

“Kein Innenfutter in schwarz wie abgebildet”

Qualität insgesamt8%

“Mindere Qualität für den Preis”

Top return reasons

Qualität insgesamt25%
Gesamtgröße23%
Defekt Material/Teile20%
Materialqualität9%
Haltbarkeit5%
beworben Vs Tatsächliches Produkt5%
Farbe5%
Preis-Leistungs-Verhältnis5%
Zertifizierungen5%