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new york geschenke

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A small market ($16K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 10Conversion 10Competition 30Returns 75Price range 51Avg price 35Brand share 56Review moat 52Quality gap 25

Returns

Great2.0%

return rate — above 6% kills the launch gate

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Good1,421.21

avg incumbent reviews — the moat a new listing must climb

Price range

Good€5.12–€25.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.25

avg listing price — sweet spot $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-30.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€16K

€16K/yr · 202K searches

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

102

Top-5 brand share

71%

Open market

24%

  • New Era33%
  • RITZENHOFF13%
  • MOKIO12%
  • Navy Peony8%
  • BAUNA6%
  • Heimonie5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€2K20%€3K30%€5K40%€6K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 44 weeks — -30.5% search growth over the last 90 days.
10K6KSpike '25Black Friday '25Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt39%

“Super Qualität”

Gesamtgröße14%

“Passt”

beworben Vs Tatsächliches Produkt10%

“Detailreich und genau wie auf dem Foto”

Preis-Leistungs-Verhältnis9%

“Fairer Preis- guter Adapter”

Wärme5%

“Schön und warm”

Design insgesamt5%

“das Design sieht in live noch schöner aus als auf den Bildern.”

Benutzerfreundlichkeit3%

“Praktisch”

Geschenk Zweck3%

“Schönes Geschenk”

Form/Stil3%

“schlanke Form”

Buchse/Anschluss/Stecker2%

“Diesen Stecker-Adapter würde ich wieder kaufen”

What buyers complain about

Haltbarkeit22%

“Ist leider wirklich beim ersten umkippen abgebrochen”

Preis-Leistungs-Verhältnis17%

“Zu teuer”

Qualität insgesamt17%

“Sehr schlechte Qualität”

Gesamtgröße17%

“aber ein wenig klein aus.”

Farbe6%

“Leider ist das Blau deutlich heller als erwartet”

Stärke6%

“Zerbrechlich”

Top return reasons

Gesamtgröße69%
Farbe18%
Qualität insgesamt3%
Form/Stil2%
beworben Vs Tatsächliches Produkt2%
Preis-Leistungs-Verhältnis1%
Produktzustand1%
Defekt Material/Teile1%
Geschenk Zweck1%
Materialqualität1%