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60

luftpolsterfolie

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 89Growth 20Conversion 88Competition 36Returns 99Price range 63Avg price 78Brand share 41Review moat 51Quality gap 55

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Market size

Great€1.7M

€1.7M/yr · 1.0M searches

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great€16.27

avg listing price — sweet spot $15–$100

Price range

Good€4.33–€32.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,462.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

44

Top-5 brand share

80%

Open market

16%

  • Idena32%
  • versando19%
  • Hinrichs14%
  • HOGSTEN12%
  • V1 TRADE4%
  • High-PQ4%
  • Open — no brand owns it (8 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€83K10%€165K15%€248K20%€331K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Super Qualität”

beworben Vs Tatsächliches Produkt19%

“alles wie bestellt”

Preis-Leistungs-Verhältnis17%

“Sehr gutes Produkt zu einem fairen Preis”

Gesamtgröße5%

“Passt”

Benutzerfreundlichkeit4%

“Einfache Handhabung,”

Portabilität4%

“Transport fähig”

Haltbarkeit3%

“Brauchbar”

Dicke3%

“Dicke gute Folie”

Kissen2%

“Alles in einem gute Polsterung guter Schutz für Sach/Waren co”

Stärke2%

“Sehr robust und vielseitig verwendbar jederzeit wieder zu kaufen”

What buyers complain about

Dicke35%

“sehr dünn”

Qualität insgesamt16%

“Extrem schlechte Qualität”

Preis-Leistungs-Verhältnis8%

“Kleines Röllchen > für den Preis viel zu wenig”

Gesamtgröße6%

“Seitlich bisschen zu kurz”

Materialqualität6%

“Material sehr dünn”

Dünn3%

“Bisschen dünn”

Fall/Aufprallschutz3%

“schützen gefühlt nicht wirklich”

Stärke3%

“Ziemliche dünn”

beworben Vs Tatsächliches Produkt1%

“Kommt nicht wie abgebildet”

Funktionalität insgesamt1%

“Erfüllt daher nicht seinen Zweck”

Top return reasons

Gesamtgröße43%
Dünn16%
Qualität insgesamt8%
Preis-Leistungs-Verhältnis7%
Dicke4%
Kissen3%
beworben Vs Tatsächliches Produkt3%
Kompatibilität – insgesamt3%
Funktionalität insgesamt3%
Stärke2%