Skip to content
55

kugelschreiber 100 stück

Worth a look

Shows low returns (0.3%), but a small market ($47K/yr) keeps it on the watch list.

Market size 12Growth 24Conversion 75Competition 69Returns 99Price range 60Avg price 76Brand share 75Review moat 47Quality gap 52

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Great€15.47

avg listing price — sweet spot $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Brand share

Great60%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good€2.59–€33.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,833.46

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.0%

90-day search growth — must beat 0% to launch

Market size

Bad€47K

€47K/yr · 44K searches

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

126

Top-5 brand share

60%

Open market

34%

  • Westcott17%
  • OFFICER PRODUCTS11%
  • Schneider11%
  • XTDMJ11%
  • BIC CRISTAL9%
  • Sikao6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€1K6%€3K9%€4K12%€6K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 37 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 5.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Schreiberfahrung30%

“Super Kugelschreiber”

Qualität insgesamt15%

“Beste Qualität”

Preis-Leistungs-Verhältnis15%

“Optimaler Preis”

Stift/Bleistiftqualität8%

“Super Kugelschreiber”

beworben Vs Tatsächliches Produkt6%

“Das Produkt entspricht genau der Beschreibung”

Haltbarkeit4%

“Kugelschreiber halt”

Gesamtgröße3%

“Passt”

Griff2%

“Liegt gut in der Hand”

Funktionalität insgesamt1%

“Kuli funktionieren”

Farbe1%

“ich mag die bunte Mischung”

What buyers complain about

Schreiberfahrung29%

“Der Stift macht Probleme beim Schreiben”

Qualität insgesamt22%

“Müll”

Preis-Leistungs-Verhältnis6%

“Schade um das Geld”

Haltbarkeit5%

“aber verhältnismäßig schnell leer”

Dicke4%

“viel zu dick”

beworben Vs Tatsächliches Produkt4%

“Falsche Beschreibung”

Verklemmen/Verstopfen3%

“Deckel klemmt manchmal”

Papierqualität2%

“Auf dünnem Papier ohne Unterlage ist die miene zu spitz”

Wischfestigkeit2%

“Tinte verschmiert leicht”

Tintenleck2%

“Die auslaufende Tinte lässt sich aus Kleidung nicht entfernen”

Top return reasons

Qualität insgesamt23%
Funktionalität insgesamt15%
Farbe9%
Schreiberfahrung8%
Dünn5%
Defekt Material/Teile5%
Gesamtgröße4%
trocken/leerTinte3%
Tintennachfüllung3%
beworben Vs Tatsächliches Produkt3%