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kerzenanspitzer

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Soft demand (-57.6% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 66Competition 14Returns 95Price range 0Avg price 21Brand share 37Review moat 97Quality gap 73

Review moat

Incredible69.13

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible1.0%

return rate — above 6% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Bad€7.56

avg listing price — sweet spot $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad€11K

€11K/yr · 24K searches

Growth

Bad-57.6%

90-day search growth — must beat 0% to launch

Price range

Bad€2.92–€10.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

9

Top-5 brand share

83%

Open market

10%

  • LUMELY50%
  • Leuchterkerzen10%
  • Wiedemann9%
  • CandleCorner8%
  • Herlikofer8%
  • Loberon6%
  • Open — no brand owns it (2 brands, 10%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€2K30%€3K45%€5K60%€6K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -57.6% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt38%

“Erfüllt seinen zweck”

Qualität insgesamt19%

“Sehr zufrieden”

Funktionalität insgesamt13%

“lässt, dann funktioniert er wunderbar!”

Benutzerfreundlichkeit13%

“Sehr praktisch”

Einfache Reinigung13%

“Und das ohne Dreck zu machen”

Preis-Leistungs-Verhältnis6%

“seinen Preis definitiv wert”

Top return reasons

Funktionalität insgesamt67%
Kompatibilität – insgesamt33%