Skip to content
37

halloween tüten

Skip it

Prices mostly outside the sweet spot ($4.52–$10.16) — this niche doesn't clear our bar today.

Market size 3Growth 90Conversion 28Competition 12Returns 89Price range 0Avg price 19Brand share 17Review moat 94Quality gap 24

Review moat

Great125.86

avg incumbent reviews — the moat a new listing must climb

Growth

Great+97.4%

90-day search growth — must beat 0% to launch

Returns

Great1.3%

return rate — above 6% kills the launch gate

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€6.98

avg listing price — sweet spot $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad86%

top-5 click share — a locked-up shelf

Market size

Bad€14K

€14K/yr · 89K searches

Price range

Bad€4.52–€10.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

8

Top-5 brand share

93%

Open market

0%

  • YORFULL32%
  • CloverCy16%
  • EIHI16%
  • AstarFavor16%
  • Mizijia14%
  • UPINS7%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€1K20%€3K30%€4K40%€6K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +97.4% search growth over the last 90 days.
23K18KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 409.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße100%

“Die Größe war echt optimal”

Top return reasons

Gesamtgröße100%