halloween eimer
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible28avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 6% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.39avg listing price — sweet spot $15–$100
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Market size
Bad€35K€35K/yr · 86K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€11.39–€11.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Open market
0%
- 23GUANYI100%
Product shelf
The 1 tracked product in this niche.
Top sellers
by 90-day click share
Demand
Weekly Amazon search volume, last 74 weeks — +10.2% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers complain about
“Gut gedacht, schlecht gemacht”
“Ein zerknittertes Material, das auch nach dem Bügeln nicht glatt wird”