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em 2024 sticker

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 2Growth 98Conversion 20Competition 18Returns 49Price range 72Avg price 95Brand share 0Review moat 77Quality gap 47

Growth

Incredible+208.1%

90-day search growth — must beat 0% to launch

Avg price

Incredible€32.10

avg listing price — sweet spot $15–$100

Review moat

Great462.6

avg incumbent reviews — the moat a new listing must climb

Price range

Good€1.19–€119.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.1%

return rate — above 6% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad€10K

€10K/yr · 19K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

25

Top-5 brand share

100%

Open market

0%

  • Topps77%
  • collect-it.de MY HOME OF CARDS + TOYS23%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€97220%€2K30%€3K40%€4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +208.1% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 35.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt67%

“In jeder Hinsicht ziemlich gut”

Preis-Leistungs-Verhältnis17%

“der Preis fair – tolles Preis-Leistungs-Verhältnis für jede Fußballsammlung.”

Sammlungsobjekte17%

“Das TOPPS FS0004695 Booster-Pack für die EM 2024 ist perfekt für die kleinen zum Zocken und Sammeln”

What buyers complain about

Qualität insgesamt100%

“Schlechtere Qualität als Panini mit weniger Informationen am Pickerl”