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doctor who

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Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 23Growth 23Conversion 7Competition 60Returns 95Price range 36Avg price 95Brand share 63Review moat 85Quality gap 43

Returns

Incredible1.0%

return rate — above 6% kills the launch gate

Avg price

Incredible€38.60

avg listing price — sweet spot $15–$100

Review moat

Great303.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€5.15–€243.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€90K

€90K/yr · 440K searches

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

48

Top-5 brand share

67%

Open market

25%

  • Uglyshirt8921%
  • DOCTOR WHO18%
  • Close Up9%
  • ZONSUSE9%
  • Canverlens9%
  • Spespo8%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€4K8%€7K12%€11K16%€14K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 36 weeks — -4.3% search growth over the last 90 days.
13K8KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck29%

“War ein Geschenk”

Qualität insgesamt19%

“Gute Qualität”

Haftung/Klebrigkeit13%

“Schöne Sticker mit guter Qualität”

Preis-Leistungs-Verhältnis6%

“Lohnt sich definitiv”

Waschechtheit6%

“Motiv ist auch nach mehrfachen Waschen tadellos”

Materialqualität6%

“Material ist gut”

Bild/Bildklarheit6%

“echt klasse Bildern”

Schrumpfungswiderstand6%

“Nach vielen Wäschen kein Verblassen und keine Ablösungen”

Druckqualität4%

“Formen mit guter Druckqualität.”

Form/Stil4%

“Formen mit guter Druckqualität.”

What buyers complain about

Falten50%

“Völlig zerknittert”

Geruch50%

“Chemischer Geruch”

Top return reasons

Gesamtgröße38%
Schulterpassform38%
Qualität insgesamt25%