Skip to content
FlapenGet started

winterreifen 195 65 r15

Skip it43/100

a small market ($33K/yr) — winterreifen 195 65 r15 doesn't clear our bar today.

Market/yr

€33K

Growth (1y)

+129.0%

Products

16

Brands

14

was 21 a year ago

Sellers

23

Price range

€36.98–€54.56

Returns

0.9%

Rating

4.5★

43/100

Skip it

Scored 43/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
68
×0.30
Competition
41
×0.20
Quality gap
45
×0.10
Returns
93
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +129.0% year over year.
10K5KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 21.4×

Competition

29%HANKOOK
  • HANKOOK29%
  • Uniroyal12%
  • Kumho11%
  • Nexen8%
  • FULDA8%
  • Bridgestone6%
  • Other (8 brands)25%

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 14 brands and 23 sellers compete here.

Brands

14 falling

was 21 a year ago

Sellers

23

Top 5 brand share

69%

#ProductBrandPriceRatingReviewsClick shareTrend
1
HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - WinterreifenHANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen
HANKOOK€47.894.6★27526%flat
2
Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)
Uniroyal€42.434.5★16412%rising
3
Nexen 16542NX WINGUARD SNOW G 3 WH21 195/65R15 91T WinterreifenNexen 16542NX WINGUARD SNOW G 3 WH21 195/65R15 91T Winterreifen
Nexen€41.904.5★1878%falling
4
FULDA 530998 Kristall Montero 3 M+S - 195/65R15 91T - WinterreifenFULDA 530998 Kristall Montero 3 M+S - 195/65R15 91T - Winterreifen
FULDA€49.124.6★4638%falling
5
195/65R15 91T WinterCraft WP52+195/65R15 91T WinterCraft WP52+
Kumho€36.983.8★88%rising
6
Bridgestone BLIZZAK LM005-195/65 R15 91T - C/A/71 - Winterreifen (PKW & SUV)Bridgestone BLIZZAK LM005-195/65 R15 91T - C/A/71 - Winterreifen (PKW & SUV)
Bridgestone€54.564.7★9606%falling
7
SYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - WinterreifenSYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - Winterreifen
SYRON Tires€39.534.6★246%rising
8
195/65 R15 91T Power Alpin - Winter Reifen Runderneuert Radburg195/65 R15 91T Power Alpin - Winter Reifen Runderneuert Radburg
Generic€44.463.8★74%rising
9
Kumho 195/65 R15 91H Solus HA32 M+S PKW Ganzjahresreifen 195/65R15 91H - M+S/3PMSFKumho 195/65 R15 91H Solus HA32 M+S PKW Ganzjahresreifen 195/65R15 91H - M+S/3PMSF
Kumho€40.864.6★2684%falling
10
Firestone 195/65 R15 91T Winterreifen M+S 3PMSF Reifen Kompatibel mit VW Golf VII Schrägheck 5G1 BQ1 BE1 BE2 Golf IV Schrägheck 1J1 GOLF VI 5K1 Golf V Schrägheck 1K1 TOURAN 1T1 1T2Firestone 195/65 R15 91T Winterreifen M+S 3PMSF Reifen Kompatibel mit VW Golf VII Schrägheck 5G1 BQ1 BE1 BE2 Golf IV Schrägheck 1J1 GOLF VI 5K1 Golf V Schrägheck 1K1 TOURAN 1T1 1T2
Firestone€44.584.7★3873%falling
11
Semperit SPEED-GRIP 5 195/65R15 91 TSemperit SPEED-GRIP 5 195/65R15 91 T
Semperit€45.654.6★433%falling
12
Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)Berlin Tires All Season 2 195/65 R15 91H - C/C/71dB Ganzjahresreifen (PKW)
BERLIN TIRES€38.644.6★8523%rising
13
HANKOOK - 195/65 R15 TL 91H WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - WinterreifenHANKOOK - 195/65 R15 TL 91H WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen
HANKOOK€54.124.6★2753%rising
14
CST Winterreifen 195/65 R 15 91T Medallion Winter WCP1CST Winterreifen 195/65 R 15 91T Medallion Winter WCP1
CST€49.454.4★932%rising
15
NANKANG - 195/65 R15 TL 95T WINTER ACTIVA SV-4 XL BSW M+S 3PMSF - WinterreifenNANKANG - 195/65 R15 TL 95T WINTER ACTIVA SV-4 XL BSW M+S 3PMSF - Winterreifen
Nankang€46.390.0★02%rising

Product shelf

All 16 tracked products in this niche.

HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen

HANKOOK - 195/65 R15 TL 91T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen

HANKOOK

€47.894.6★275 reviews

Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)

Uniroyal WinterExpert - 195/65 R15 91T - C/B/72 - Winterreifen (PKW)

Uniroyal

€42.434.5★164 reviews

Nexen 16542NX WINGUARD SNOW G 3 WH21 195/65R15 91T Winterreifen

Nexen 16542NX WINGUARD SNOW G 3 WH21 195/65R15 91T Winterreifen

Nexen

€41.904.5★187 reviews

FULDA 530998 Kristall Montero 3 M+S - 195/65R15 91T - Winterreifen

FULDA 530998 Kristall Montero 3 M+S - 195/65R15 91T - Winterreifen

FULDA

€49.124.6★463 reviews

195/65R15 91T WinterCraft WP52+

195/65R15 91T WinterCraft WP52+

Kumho

€36.983.8★8 reviews

Bridgestone BLIZZAK LM005-195/65 R15 91T - C/A/71 - Winterreifen (PKW & SUV)

Bridgestone BLIZZAK LM005-195/65 R15 91T - C/A/71 - Winterreifen (PKW & SUV)

Bridgestone

€54.564.7★960 reviews

SYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - Winterreifen

SYRON - 195/65 R15 TL 91H EVEREST 3 BSW M+S 3PMSF - Winterreifen

SYRON Tires

€39.534.6★24 reviews

195/65 R15 91T Power Alpin - Winter Reifen Runderneuert Radburg

195/65 R15 91T Power Alpin - Winter Reifen Runderneuert Radburg

Generic

€44.463.8★7 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“gute Qualität, Alles Super!”

Preis-Leistungs-Verhältnis28%

“Preis/Leistung passt auch als "Ganzjahresreifen".”

Reibung13%

“Gute Reifen”

Haltbarkeit8%

“Zuverlässigkeit”

Gesamtgröße8%

“Passen gut”

Haftung/Klebrigkeit4%

“Gute Haftung”

Geräuschpegel4%

“Kaum Laufgeräusche”

What buyers complain about

Geräuschpegel44%

“Ordentlicher Ganzjahresreifen, etwas lauter”

Preis-Leistungs-Verhältnis33%

“Zu teuer gewesen”

Top return reasons

  • Gesamtgröße73%
  • Kompatibilität – insgesamt14%
  • Wartung und Reparatur5%
  • Defekt Material/Teile5%
  • Benutzerfreundlichkeit5%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · €18.80 median price · 1.1% median returns across 7,212 tracked niches.