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osram

Skip it48/100

a small market ($107K/yr) — osram doesn't clear our bar today.

Market/yr

€107K

Growth (1y)

+63.0%

Products

77

Brands

22

was 40 a year ago

Sellers

251

Price range

€1.22–€117.26

Returns

2.1%

Rating

4.5★

48/100

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Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
54
×0.30
Competition
87
×0.20
Quality gap
42
×0.10
Returns
83
×0.10

Demand

Weekly Amazon search volume, last 65 weeks — +63.0% year over year.
8K4KPrime Day '25Spike '25Holiday '25Apr '25Jun '25Aug '25Nov '25Jan '26Mar '26May '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×

Competition

40%Osram
  • Osram40%
  • Generisch19%
  • DiCUNO5%
  • EACLL5%
  • Linkind4%
  • by Amazon4%
  • Other (16 brands)22%

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 22 brands and 251 sellers compete here.

Brands

22 falling

was 40 a year ago

Sellers

251

Top 5 brand share

74%

#ProductBrandPriceRatingReviewsClick shareTrend
2Generisch€3.774.6★97%rising
3Generisch€1.634.0★76%rising
4by Amazon€1.224.4★8514%rising
8Frisches Obst€4.334.0★93%rising
9Generisch€1.633.6★83%rising
14Generisch€1.284.4★292%rising

Product shelf

All 77 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Helligkeit/Glanz/Glühen44%

“Super Lampen”

Qualität insgesamt13%

“Super Produkt”

Preis-Leistungs-Verhältnis7%

“Preis Fair”

Gesamtgröße7%

“Passt perfekt”

beworben Vs Tatsächliches Produkt7%

“Hält, was es verspricht”

Montage/Installation3%

“+ Installation super easy und schnell”

Farbe2%

“COOL BLUE”

Haltbarkeit2%

“Gut gelaufen”

Nachtsicht1%

“Night breaker”

Geschmack insgesamt1%

“sehrlecker”

What buyers complain about

Haltbarkeit24%

“Januar 1 defekt”

Helligkeit/Glanz/Glühen9%

“Lampe flackert”

Preis-Leistungs-Verhältnis8%

“Sind nicht billig”

Qualität insgesamt8%

“Qualität ungenügend”

Gesamtgröße5%

“Passt nicht”

Farbe4%

“Dunkler wie Halogen”

Defekt Material/Teile3%

“1 von 4 defekt”

Kompatibilität – insgesamt3%

“Funktioniert bei MB w203 c220 cdi nicht”

Funktionalität insgesamt3%

“Hält in der Praxis nicht was versprochen wird”

beworben Vs Tatsächliches Produkt2%

“Siehe Foto! = Reklamation. Reklamation”

Top return reasons

  • Gesamtgröße45%
  • Kompatibilität – insgesamt14%
  • Helligkeit/Glanz/Glühen8%
  • Funktionalität insgesamt6%
  • Defekt Material/Teile6%
  • Farbe5%
  • beworben Vs Tatsächliches Produkt4%
  • Produktzustand2%
  • Montage/Installation1%
  • Ethischer Handel/Fairer Handel1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · €19.36 median price · 1.1% median returns across 6,936 tracked niches.