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10w60

Skip it38/100

a small market ($50K/yr) — 10w60 doesn't clear our bar today.

Market/yr

€50K

Growth (1y)

+139.4%

Products

14

Brands

5

was 7 a year ago

Sellers

74

Price range

€6.41–€50.91

Returns

0.4%

Rating

4.8★

38/100

Skip it

Scored 38/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
70
×0.30
Competition
26
×0.20
Quality gap
20
×0.10
Returns
97
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +139.4% year over year.
1K576.5Prime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: May · busiest ÷ quietest = 2.6×

Competition

44%Liqui Moly
  • Liqui Moly44%
  • MANNOL31%
  • Castrol13%
  • Motul7%
  • Shell5%

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 74 sellers compete here.

Brands

5 falling

was 7 a year ago

Sellers

74

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend
1
LIQUI MOLY Synthoil Race Tech GT1 10W-60 | 5 L | vollsynthetisches Motoröl | Art.-Nr.: 1391LIQUI MOLY Synthoil Race Tech GT1 10W-60 | 5 L | vollsynthetisches Motoröl | Art.-Nr.: 1391
Liqui Moly€40.064.8★88631%falling
2
MANNOL 7902 Racing+Ester 10W-60 10LMANNOL 7902 Racing+Ester 10W-60 10L
MANNOL€37.064.8★92416%falling
3
MANNOL 7902 Racing+Ester 10W-60 4LMANNOL 7902 Racing+Ester 10W-60 4L
MANNOL€21.644.8★92410%rising
4
Castrol EDGE 10W-60 Motoröl 5LCastrol EDGE 10W-60 Motoröl 5L
Castrol€50.014.7★1379%rising
5
LIQUI MOLY Motorbike 4T Synth 10W-60 Street Race | 4 L | Motorrad 4-Takt-Öl | Art.-Nr.: 1687LIQUI MOLY Motorbike 4T Synth 10W-60 Street Race | 4 L | Motorrad 4-Takt-Öl | Art.-Nr.: 1687
Liqui Moly€36.164.7★3178%rising
6
Motul 106144/74 Motor Schmieröl 8100 X-POWER 10W60 5 L BrownMotul 106144/74 Motor Schmieröl 8100 X-POWER 10W60 5 L Brown
Motul€39.324.6★6387%rising
7
Castrol EDGE 10W-60 SUPERCAR Motoröl 1LCastrol EDGE 10W-60 SUPERCAR Motoröl 1L
Castrol€14.534.7★1374%rising
8
MANNOL 7902 Racing+Ester 10W-60 1LMANNOL 7902 Racing+Ester 10W-60 1L
MANNOL€6.414.8★9243%rising
9
Shell Helix Ultra Racing Motoröle 10W-60 5 LShell Helix Ultra Racing Motoröle 10W-60 5 L
Shell€48.114.8★2853%rising
10
Liqui Moly Synthoil Race Tech GT1 10W-60 | 1 L | vollsynthetisches Motoröl | Art.-Nr.: 1390Liqui Moly Synthoil Race Tech GT1 10W-60 | 1 L | vollsynthetisches Motoröl | Art.-Nr.: 1390
Liqui Moly€9.554.8★8863%falling
11
MANNOL 4 + 2 (6 Liter) Racing+Ester 10W-60 MOTORÖLMANNOL 4 + 2 (6 Liter) Racing+Ester 10W-60 MOTORÖL
MANNOL€36.124.8★442%falling
12
Shell Helix Ultra Racing Motoröle 10W-60 5 LShell Helix Ultra Racing Motoröle 10W-60 5 L
Shell€45.144.8★692%falling
13
Liqui Moly Motorbike 4T Synth 10W-60 Offroad Race | 4 L | Motorrad 4-Takt-Öl | Art.-Nr.: 3054Liqui Moly Motorbike 4T Synth 10W-60 Offroad Race | 4 L | Motorrad 4-Takt-Öl | Art.-Nr.: 3054
Liqui Moly€38.054.7★412%flat
14
LIQUI MOLY Motoröl 10W-60 Synthoil Synthetiköl Motor Öl ACEA A3/B3 ACEA A3/B4 API SN Race Tech GT1 5L Kompatibel mit OPEL Corsa C Schrägheck X01 NISSAN Qashqai/Qashqai +2 I J10 NJ10 HYUNDAILIQUI MOLY Motoröl 10W-60 Synthoil Synthetiköl Motor Öl ACEA A3/B3 ACEA A3/B4 API SN Race Tech GT1 5L Kompatibel mit OPEL Corsa C Schrägheck X01 NISSAN Qashqai/Qashqai +2 I J10 NJ10 HYUNDAI
Liqui Moly€50.914.7★2082%rising

Product shelf

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis30%

“Preis-Leistung des Produktes BESTENS”

Qualität insgesamt20%

“Top Qualität”

Schmierung15%

“Top Hochleistungsöl – ideal für leistungsstarke Motoren & sportliche Fahrweise”

Treibstoffeffizienz11%

“Z. B. Corsa D 1.2 mit 200.000 km hat noch erste Kette und volle Leistung”

Motorleistung5%

“Wer seinem Motor was gutes tun will, solte diese Öl benutzen”

beworben Vs Tatsächliches Produkt5%

“Macht was es soll”

Geräuschpegel3%

“Mein oller Audi A4 läuft damit schön ruhig”

Sicherheitsstandards2%

“Es sorgt für guten Verschleißschutz”

Gesamtgröße1%

“Passt”

What buyers complain about

Motorische Probleme33%

“Ein anderes Öl kommt für meinen Motor nicht infrage”

Geräuschpegel8%

“die Geräusche" die vorhanden sind wenn der Motor kalt ist deutlich schneller verschwinden!”

Treibstoffeffizienz8%

“Auch hatte ich gefühlt einen etwas niedrigeren Spritverbrauch”

Top return reasons

  • Zertifizierungen30%
  • Kompatibilität – insgesamt30%
  • Auslaufsicher20%
  • Qualität insgesamt10%
  • Motorische Probleme10%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · €18.79 median price · 1.1% median returns across 7,279 tracked niches.