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Forecast

Your launch, month by month.

Adjust inputs to see peak capital, profit, and long-term business value.

Peak capital

$30k

Peak cash required before the business turns cash-positive

You net (illustrative)

+$412k

Net cumulative profit (36 months, illustrative)

 
Month 1
Choose your plan inputs
Set price, cost, market size, and ad intensity using the controls.
 
Month 3
First inventory order
Place your first inventory order: 1,279 units (~$8k landed).
 
Month 5
Go live & advertise
Listings go live; ads run toward ~25% TACoS at launch.
 
Month 7
Peak capital need
Maximum cash tied up before payouts catch up: about $30k.
 
Month 12
Cash break-even
First month cumulative net cash flow turns positive.
 
Month 24
Stabilizing profit
Net profit in month 24 is about +$15k (illustrative).
 
Month 36
Brand value snapshot
Illustrative brand value of $839k based on the valuation multiple.
Products in niche

How many SKUs you run in this niche.

3
Selling price

Average selling price before promos.

$30
Landed cost

Landed cost per unit including freight and duties.

$6.50
Advertising (TACoS target)

Target TACoS at launch; the model decays spend as you gain organic rank.

25%

Total profit (36 mo.)

$412k

Business value

$839k

Based on a multiple of trailing net profit (illustrative)

ROI

4,155%

On peak capital invested (illustrative)

Cash break-even

Month 12

Profit and cash over time

Cumulative profit
Cash on hand

Financial statement (illustrative)

TotalM1M2M3M4M5M6M7M8M9M10M11M12M13M14M15M16M17M18M19M20M21M22M23M24M25M26M27M28M29M30M31M32M33M34M35M36
Estimated business value$839k$0$0$0$0$35k$121k$148k$270k$242k$299k$272k$331k$303k$365k$335k$400k$368k$436k$403k$474k$440k$513k$477k$554k$517k$597k$558k$642k$600k$688k$645k$736k$691k$787k$739k$839k
Cash balance+$404k$0$0-$8k-$8k-$25k-$20k-$30k-$16k-$19k-$1k-$4k+$15k+$12k+$33k+$30k+$52k+$50k+$74k+$72k+$97k+$96k+$123k+$122k+$151k+$151k+$181k+$181k+$213k+$214k+$248k+$249k+$285k+$287k+$325k+$364k+$404k
Net profit+$412k$0$0$0$0+$965+$3k+$4k+$8k+$7k+$8k+$8k+$9k+$8k+$10k+$9k+$11k+$10k+$12k+$11k+$13k+$12k+$14k+$13k+$15k+$14k+$17k+$15k+$18k+$17k+$19k+$18k+$20k+$19k+$22k+$21k+$23k
Ad spend$293k$0$0$0$0$3k$5k$8k$10k$10k$10k$10k$10k$10k$10k$10k$10k$10k$10k$10k$10k$10k$10k$10k$10k$9k$9k$9k$9k$9k$9k$9k$9k$9k$9k$9k$9k
Units sold60.4k00003416971.1k1.5k1.5k1.5k1.6k1.6k1.6k1.7k1.7k1.7k1.8k1.8k1.9k1.9k1.9k2.0k2.0k2.1k2.1k2.2k2.2k2.3k2.3k2.4k2.4k2.5k2.5k2.6k2.6k2.7k
Amazon fees (total)$688k$0$0$0$0$4k$8k$13k$16k$18k$17k$18k$17k$19k$18k$20k$19k$21k$20k$22k$21k$23k$22k$24k$23k$25k$24k$26k$25k$27k$26k$28k$27k$30k$28k$31k$30k