---
title: "Zoro — $926K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/zoro"
last_updated: "2026-08-08T08:45:50.714Z"
locale: en
meta:
description: "Niche score 54/100 · $926K/yr market · 1.9M searches/yr · $27.37 avg price. Soft demand (-6.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $926K/yr market · 1.9M searches/yr · $27.37 avg price. Soft demand (-6.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zoro — $926K/yr Amazon US Niche (2026) - Flapen"
---
# **zoro**
**Worth a look**
Shows a sweet-spot price point ($27.37 avg), but soft demand (-6.8% this quarter) keeps it on the watch list.
Market size 76Growth 22Conversion 22Competition 92Returns 75Price range 41Avg price 95Brand share 37Review moat 63Quality gap 22
**Avg price**
**Incredible****$27.37**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Market size**
**Great****$926K**
$926K/yr · 1.9M searches
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****989.79**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$7.04–$215.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, zoro is a $926K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zoro market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$821K–$1.1M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#3,596**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **62%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**473**
**Top-5 brand share**
**83%**
Top 20: 99%
**Top-5 click share**
**23%**
Top 20: 58%
**Open market**
**15%**
- Funko65% - ANIME HEROES8% - Banpresto4% - TAMASHII NATIONS3% - Ripple Junction3% - Great Eastern Entertainment2% - Open — no brand owns it (17 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
35K25KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/zoro/trend)
## **Top zoro search terms**
- **one piece funko pop**599K/yr-10.1%1.4% conv. - **funko pop one piece**231K/yr-0.8%1.3% conv. - **zoro**183K/yr-10.3%0.5% conv. - **zoro figure**162K/yr-8.9%0.6% conv. - **one piece funko**148K/yr-2.3%1.3% conv. - **zoro funko pop**121K/yr+10.8%2.4% conv. - **funko one piece**70K/yr-6.6%0.9% conv. - **one piece zoro**67K/yr-19.4%0.8% conv. - **roronoa zoro**50K/yr-12.3%0.6% conv. - **zoro action figure**48K/yr-11.8%1.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/zoro/search-terms)
## **Top zoro products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$19K4%$37K6%$56K8%$74K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Animation: One Piece - Zoro - 1 in 6 Chance of Rare Chase**Funko**$11.80**4.8★1,362 rev](https://www.amazon.com/dp/B0CVNLPB83) [2**ANIME HEROES - One Piece - Roronoa Zoro Three Sword Style Action Figure**ANIME HEROES**$20.80**4.6★22,368 rev](https://www.amazon.com/dp/B0D3N1ZKN3) [3**Funko POP! Premium: One Piece - Zoro King of Hell - Amazon Exclusive**Funko**$19.99**4.2★568 rev](https://www.amazon.com/dp/B08HGB2G1P) [4**Funko Pop! Plus: One Piece - Shanks - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$15.68**4.7★305 rev](https://www.amazon.com/dp/B0DZXSZ51T) [5**Funko POP! Animation One Piece Roronoa Zoro (Glow in The Dark) Exclusive**Funko**$26.43**4.7★392 rev](https://www.amazon.com/dp/B0CZC32D94)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**dealzilla OP Anime Beanie Hats for Men Women Cool Funny Cartoon Skull Knit Hat Gifts (Zoro)**dealzilla**$15.03**8 rev2mo ago](https://www.amazon.com/dp/B0GWHSBQZR) [**Funko POP! Animation: One Piece - Blackbeard - Amazon Exclusive**Funko**$15.27**43 rev2mo ago](https://www.amazon.com/dp/B0G36C7FF1) [**Funko POP! Animation: One Piece - Chopper with Chase**Funko**$13.95**40 rev4mo ago](https://www.amazon.com/dp/B08HH5R3RZ) [**Funko POP! TV: One Piece - Zoro**Funko**$13.66**99 rev6mo ago](https://www.amazon.com/dp/B0FG4VPXB8) [**Funko Pop! TV: One Piece - Monkey D. Luffy - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$14.30**88 rev6mo ago](https://www.amazon.com/dp/B0FG4BW1QT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Knuckleheads Little Threads Infant- Newborn Photography Outfits Boy- Snapbacks Sun Hat Flat Bill Summer Beach Trucker Youth Fun Cute Fitted Gorras Baseball Mesh Cap (M 2-5 Years Hunter Gold)**Knuckleheads Little Threads**$23.40**4.8★**▲ 298%**](https://www.amazon.com/dp/B08FFRPLQD) [**dealzilla OP Anime Beanie Hats for Men Women Cool Funny Cartoon Skull Knit Hat Gifts (Zoro)**dealzilla**$15.03**5.0★**▲ 295%**](https://www.amazon.com/dp/B0GWHSBQZR) [**Funko POP! Animation: One Piece - Blackbeard - Amazon Exclusive**Funko**$15.27**4.4★**▲ 295%**](https://www.amazon.com/dp/B0G36C7FF1) [**Funko POP! Keychain: One Piece - Monkey D. Luffy in Kimono**Funko**$11.71**4.8★**▲ 272%**](https://www.amazon.com/dp/B09YTB1YV2) [**Ripple Junction One Piece Mens Full Zip-Up Hooded Sweatshirt Roronoa Zoro Pirate Hunter Anime Fleece Hoodie Small Black**Ripple Junction**$64.10**4.7★**▲ 222%**](https://www.amazon.com/dp/B0C5JYFS1V)
**~~View all trending →~~**
## **What buyers say about zoro**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Came in good condition and quality and it looks amazing”*
**Collectibles**20%
*“As a collector”*
**Gifting Purpose**12%
*“It was a gift”*
**Value For Money**10%
*“Good for price”*
**Advertised Vs Actual Product**7%
*“Exactly what I wanted”*
**Fun/Entertainment Experience**6%
*“Fun set”*
**Design-Overall**4%
*“it pretty nice also I like the design”*
**Size-Overall**3%
*“Good size”*
**Durability**2%
*“Very durable”*
**Color**2%
*“the colors are bright”*
### **What buyers complain about **
**Size-Overall**18%
*“larger than expected”*
**Quality-Overall**13%
*“it feels cheap”*
**Value For Money**11%
*“it expensive”*
**Brightness/Shine/Glow**4%
*“the lighting feature never worked”*
**Mechanism Issues**4%
*“Terribly balanced and requires a lot of bending and manipulation to get it to just stand for display”*
**Assembly/Installation**3%
*“Took half a day to build”*
**Gifting Purpose**3%
*“I wish this product was built better because it is not gift-worthy”*
**Product Condition**3%
*“It made the gift look like it wasn't new”*
**Ease Of Cleaning**3%
*“Dirty”*
**Material Quality**3%
*“the material is cheap”*
### **Top return reasons **
**Value For Money**25%
**Size-Overall**18%
**Defective Material/Parts**17%
**Advertised Vs Actual Product**7%
**Drop/Impact Protection**6%
**Product Condition**4%
**Quality-Overall**4%
**Wrinkles**3%
**Gifting Purpose**2%
**Scratch Resistance**1%
## **Common questions**
- **Is zoro profitable to sell on Amazon United States?**
- The niche generates $926K/yr across 77 tracked products. 32 of 41 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the zoro niche?**
- 23 brands and 473 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in zoro?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.0%.
- **When does demand for zoro peak?**
- Demand peaks in May–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the zoro niche?**
- Listings span $7.04–$215.93; the average listing price is $27.37 (sweet spot $15–$100). The average incumbent carries 990 reviews — the moat a new listing must climb.
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