---
title: "Yugioh — $2.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/yugioh"
last_updated: "2026-08-08T06:55:00.682Z"
locale: en
meta:
description: "Niche score 58/100 · $2.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $2.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Yugioh — $2.3M/yr Amazon US Niche (2026) - Flapen"
---
# **yugioh**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 22Conversion 22Competition 85Returns 98Price range 53Avg price 95Brand share 5Review moat 73Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.3M**
$2.3M/yr · 3.2M searches
**Avg price**
**Incredible****$39.65**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Good****580.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.86–$164.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, yugioh is a $2.3M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yugioh market data**
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **$2.4M–$3.2M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#6,862**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **64%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**8 **▲rising
**Sellers**
**254**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 71%
**Open market**
**1%**
- Konami62% - Yu-Gi-Oh!22% - Bioworld10% - Ripple Junction3% - UCC Distributing1% - Surreal Entertainment1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
150K100KHoliday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/yugioh/trend)
## **Top yugioh search terms**
- **yugioh**1.2M/yr-2.5%0.6% conv. - **yugioh cards**759K/yr-18.8%2.0% conv. - **yugioh booster box**468K/yr-9.2%1.3% conv. - **yu gi oh**179K/yr-1.6%0.7% conv. - **yugioh rarity collection 5**43K/yr+6.1%2.0% conv. - **yu-gi-oh**76K/yr+26.7%0.3% conv. - **yu-gi-oh cards**48K/yr+64.3%0.6% conv. - **yu gi oh card**70K/yr-9.5%2.2% conv. - **rarity collection 5 yugioh**27K/yr+2.7%2.3% conv. - **yu gi oh cards**44K/yr+0.2%1.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/yugioh/search-terms)
## **Top yugioh products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$68K6%$136K9%$204K12%$272K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yu-Gi-Oh! Rarity Collection 5 Booster Box**Konami**$137.61**4.6★74 rev](https://www.amazon.com/dp/B0GSSB6WQR) [2**Yugioh Cards Lot of 40 Commons 10 Rares & 5 Holos (Basic pack)**Konami**$5.69**4.3★4,145 rev](https://www.amazon.com/dp/B00E1JDFIU) [3**Yu-Gi-Oh! Battles of Legend: Glorious Gallery Booster Box - 24 Packs**Konami**$81.55**4.2★36 rev](https://www.amazon.com/dp/B0GZ8C67SF) [4**Yu-Gi-Oh! TCG: Maximum Gold - El Dorado**Konami**$20.03**4.5★1,946 rev](https://www.amazon.com/dp/B097S9X642) [5**Yu-Gi-Oh! Chaos Origins Booster Box (1st Edition) - 24 Packs**Konami**$83.53**4.5★26 rev](https://www.amazon.com/dp/B0H5FK2NWC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yu-Gi-Oh! Chaos Origins Booster Box (1st Edition) - 24 Packs**Konami**$83.53**26 rev1mo ago](https://www.amazon.com/dp/B0H5FK2NWC) [**Yu-Gi-Oh! Battles of Legend: Glorious Gallery Booster Box - 24 Packs**Konami**$81.55**36 rev3mo ago](https://www.amazon.com/dp/B0GZ8C67SF) [**Ripple Junction Yu-Gi-Oh! Duel Monsters Blue Eyes White Dragon Adult Trucker Hat Multicolor**Ripple Junction**$26.32**0 rev3mo ago](https://www.amazon.com/dp/B0GZ5L52QH) [**Yu-Gi-Oh! Blazing Dominion Booster Box - 24 Packs**Konami**$80.64**25 rev3mo ago](https://www.amazon.com/dp/B0GWS6C1LX) [**Yu-Gi-Oh! Rarity Collection 5 Booster Box**Konami**$137.61**74 rev4mo ago](https://www.amazon.com/dp/B0GSSB6WQR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yu-Gi-Oh! Quick Turn Logo Mens Black Graphic Sleep Pajama Pants - XXL**Bioworld**$19.83**4.4★**▲ 231%**](https://www.amazon.com/dp/B0997PG1YW) [**Yu-Gi-Oh! Chaos Origins Booster Box (1st Edition) - 24 Packs**Konami**$83.53**4.5★**▲ 230%**](https://www.amazon.com/dp/B0H5FK2NWC) [**Yu-Gi-Oh! Battles of Legend: Glorious Gallery Booster Box - 24 Packs**Konami**$81.55**4.2★**▲ 229%**](https://www.amazon.com/dp/B0GZ8C67SF) [**Ripple Junction Yu-Gi-Oh! Duel Monsters Blue Eyes White Dragon Adult Trucker Hat Multicolor**Ripple Junction**$26.32**0.0★**▲ 227%**](https://www.amazon.com/dp/B0GZ5L52QH) [**Yu-Gi-Oh! OCG Duel Monsters Limit Over Collection - THE Rivals-**Konami**$107.33**4.6★**▲ 226%**](https://www.amazon.com/dp/B0FZQPSGXB)
**~~View all trending →~~**
## **What buyers say about yugioh**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**36%
*“Great choice to fill out any collectors collection”*
**Value For Money**25%
*“Best Value”*
**Quality-Overall**16%
*“Great card quality”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Fun/Entertainment Experience**3%
*“the kids are happy”*
**Gifting Purpose**2%
*“Made a perfect Christmas gift”*
**Suitability Beginner**2%
*“Beginner friendly”*
**Color**2%
*“Colors are bright”*
**Product Condition**1%
*“packaged brand new”*
**Strength**1%
*“the binder feels solid”*
### **What buyers complain about **
**Value For Money**31%
*“Wish it was a bit cheaper”*
**Advertised Vs Actual Product**27%
*“Not as described”*
**Quality-Overall**23%
*“Quality of cards is poor”*
**Size-Overall**6%
*“Bigger than expected”*
**Product Condition**6%
*“some cards have marks on them that appears like they were used”*
**Stretchability/Expandability/Elasticity**2%
*“Also includes all sets is a stretch and probably false”*
### **Top return reasons **
**Value For Money**24%
**Advertised Vs Actual Product**17%
**Defective Material/Parts**10%
**Size-Overall**7%
**Quality-Overall**6%
**Wrinkles**5%
**Material Quality**5%
**Color**3%
**Wrist Fit**3%
**Zipper Quality**2%
## **Common questions**
- **Is yugioh profitable to sell on Amazon United States?**
- The niche generates $2.3M/yr across 55 tracked products. 15 of 23 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the yugioh niche?**
- 8 brands and 254 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in yugioh?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.4%.
- **When does demand for yugioh peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the yugioh niche?**
- Listings span $4.86–$164.45; the average listing price is $39.65 (sweet spot $15–$100). The average incumbent carries 580 reviews — the moat a new listing must climb.
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