---
title: "Yugioh Playmat — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/yugioh-playmat"
last_updated: "2026-08-06T22:48:20.697Z"
locale: en
meta:
description: "Niche score 48/100 · $63K/yr market · 213K searches/yr · $24.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $63K/yr market · 213K searches/yr · $24.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yugioh Playmat — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **yugioh playmat**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 16Growth 27Conversion 15Competition 80Returns 99Price range 75Avg price 95Brand share 34Review moat 96Quality gap 17
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****84.63**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$24.09**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Great****$8.28–$35.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$63K**
$63K/yr · 213K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, yugioh playmat is a $63K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yugioh playmat market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#3,605**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **65%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 77%
**Open market**
**11%**
- Extalas26% - Yu-Gi-Oh!21% - sabermaster16% - Mlikemat15% - Konami6% - Auralvia4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
6K4KHoliday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/yugioh-playmat/trend)
## **Top yugioh playmat search terms**
- **yugioh playmat**118K/yr+1.9%0.8% conv. - **yugioh mat**30K/yr+3.3%1.1% conv. - **yugioh playmat with zones**19K/yr-7.3%0.8% conv. - **yu gi oh playmat**7K/yr+3.5%0.7% conv. - **yugioh game mat**7K/yr+19.8%1.3% conv. - **yugioh duel mat**8K/yr-14.1%1.4% conv. - **playmat yugioh**6K/yr+4.8%0.3% conv. - **yugioh mat with zones**6K/yr+1.5%0.4% conv. - **yugioh play mat**6K/yr+5.2%0.9% conv. - **yu-gi-oh playmat**5K/yr+0.3%0.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/yugioh-playmat/search-terms)
## **Top yugioh playmat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stitched for Yugioh Playmat 2-Player Free Counters*2 & Storage Bag Master Rule Duel Field Zones Large Card Game Mat Original Art Designs & Accessories (Basic)**Extalas**$27.62**4.6★136 rev](https://www.amazon.com/dp/B0D6WMXJG3) [2**YU-GI-OH! Elemental Hero Game Mat**Yu-Gi-Oh!**$9.90**4.8★114 rev](https://www.amazon.com/dp/B09WRKHDLV) [3**YU-GI-OH! Jaden & Yubel Game Mat**Yu-Gi-Oh!**$14.86**4.6★31 rev](https://www.amazon.com/dp/B0DCNWJXK2) [4**Stitched for Yugioh Playmat 2-Player Master Rule Duel Field Zones Large Card Game Mat Original Art Designs & Accessories (Basic3)**Extalas**$28.42**4.6★136 rev](https://www.amazon.com/dp/B0FH171LTX) [5**Auralvia 2-Player TCG Playmat with Field Zones (24x24) + Bag & 2 Ancient Eye Dice Square Duel Game Mat Compatible with YuGiOh Non-Slip Rubber Battle Map (Eyes)**Auralvia**$27.76**4.8★14 rev](https://www.amazon.com/dp/B0GKXK3QNC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Auralvia 2-Player TCG Playmat with Field Zones (24x24) + Bag & 2 Ancient Eye Dice Square Duel Game Mat Compatible with YuGiOh Non-Slip Rubber Battle Map (Eyes)**Auralvia**$27.76**14 rev6mo ago](https://www.amazon.com/dp/B0GKXK3QNC) [**Stitched for Yugioh Playmat 2-Player Master Rule Duel Field Zones Large Card Game Mat Original Art Designs & Accessories (Basic3)**Extalas**$28.42**136 rev1y ago](https://www.amazon.com/dp/B0FH171LTX) [**Extalas for Yugioh Playmat 2-Player Limited Edition Rare Dice and Free Storage Bag Master Rule Duel Field Zones Large Card Game Mat (Basic2)**Extalas**$27.50**136 rev1y ago](https://www.amazon.com/dp/B0DPS8BRPM) [**Extalas for Yu-Gi-Oh Playmat Single Player with Free Limited - Edition dice and Storage Tube Size 24 * 14**Extalas**$21.40**26 rev1y ago](https://www.amazon.com/dp/B0DPSHGCVV) [**YU-GI-OH! Jaden & Yubel Game Mat**Yu-Gi-Oh!**$14.86**31 rev1y ago](https://www.amazon.com/dp/B0DCNWJXK2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Auralvia 2-Player TCG Playmat with Field Zones (24x24) + Bag & 2 Ancient Eye Dice Square Duel Game Mat Compatible with YuGiOh Non-Slip Rubber Battle Map (Eyes)**Auralvia**$27.76**4.8★**▲ 140%**](https://www.amazon.com/dp/B0GKXK3QNC) [**New Mlikemat Playmat Kurikara Divincarnate TCG CCG OCG Trading Card Game Mat with Zones + Free Bag (ZD039-640-A)**Mlikemat**$22.12**4.8★**▲ 132%**](https://www.amazon.com/dp/B0CQYYC791) [**Mlikemat Playmat Dark Magician Girl Dark Magician TCG CCG Trading Card Game Mat + Free Bag**Mlikemat**$26.67**4.9★**▲ 73%**](https://www.amazon.com/dp/B09MHNJ2W3) [**Stitched for Yugioh Playmat 2-Player Master Rule Duel Field Zones Large Card Game Mat Original Art Designs & Accessories (Basic3)**Extalas**$28.42**4.6★**▲ 72%**](https://www.amazon.com/dp/B0FH171LTX) [**New Mlikemat Playmat Stardust Dragon TCG CCG OCG Trading Card Game Mat with Zones + Free Bag (ZD014-511-A)**Mlikemat**$28.42**4.8★**▲ 40%**](https://www.amazon.com/dp/B0CQYWXWBK)
**~~View all trending →~~**
## **What buyers say about yugioh playmat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**43%
*“Overall I absolutely love the quality of how the mat turned out”*
**Value For Money**9%
*“Worth it”*
**Advertised Vs Actual Product**7%
*“Exactly what I wanted”*
**Design-Overall**6%
*“clean design”*
**Color**5%
*“The colors are bright”*
**Fun/Entertainment Experience**4%
*“Hours or fun”*
**Material Quality**4%
*“Liked the material”*
**Size-Overall**4%
*“Good size”*
**Soft Feel**2%
*“Looks great and is smooth with high quality”*
**Durability**2%
*“durable”*
### **What buyers complain about **
**Color**13%
*“Dark and DULL”*
**Smell**12%
*“Has a strange smell”*
**Print Quality**11%
*“The print quality came out a little washed”*
**Size-Overall**7%
*“the card sizes are slightly smaller than a regular card”*
**Advertised Vs Actual Product**7%
*“it doesnt look like it”*
**Stitch/Finish/Polish**6%
*“and in some places the stitching is wonky so it doesnt quite lay flat”*
**Value For Money**6%
*“I'd say the little tube is probably not worth the extra add-on cost”*
**Quality-Overall**5%
*“looks extremely cheaply made”*
**Design-Overall**3%
*“It ruined the overall aesthetic of the product”*
**Gifting Purpose**2%
*“I can't give these as gifts”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Quality-Overall**20%
**Size-Overall**15%
**Functionality-Overall**10%
**Material Quality**10%
**Ethical Trade/Fair Trade**5%
**Print Quality**5%
**Value For Money**5%
**Design-Overall**5%
## **Common questions**
- **Is yugioh playmat profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 40 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the yugioh playmat niche?**
- 11 brands and 29 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in yugioh playmat?**
- Top complaints mined from reviews: Color, Smell, Print Quality. The return rate is 0.2%.
- **When does demand for yugioh playmat peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the yugioh playmat niche?**
- Listings span $8.28–$35.20; the average listing price is $24.09 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.
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