---
title: "Yugioh Figure — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/yugioh-figure"
last_updated: "2026-08-08T13:07:18.322Z"
locale: en
meta:
description: "Niche score 47/100 · $138K/yr market · 377K searches/yr · $35.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $138K/yr market · 377K searches/yr · $35.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yugioh Figure — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **yugioh figure**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 30Growth 15Conversion 13Competition 83Returns 73Price range 72Avg price 95Brand share 44Review moat 79Quality gap 23
**Avg price**
**Incredible****$35.62**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****425.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.17–$124.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$138K**
$138K/yr · 377K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, yugioh figure is a $138K/yr Amazon United States market (377K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yugioh figure market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$214K–$285K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#5,591**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **32%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**373**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 70%
**Open market**
**15%**
- Funko46% - Konami10% - Banpresto8% - BANDAI SPIRITS7% - TAMASHII NATIONS6% - Surreal Entertainment6% - Open — no brand owns it (10 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/yugioh-figure/trend)
## **Top yugioh figure search terms**
- **yugioh funko pop**75K/yr-26.7%1.3% conv. - **yugioh figures**59K/yr-16.5%0.2% conv. - **yugioh figure**36K/yr-1.3%0.2% conv. - **funko pop yugioh**21K/yr-14.6%1.3% conv. - **yugioh funko**21K/yr-27.0%1.5% conv. - **pot of greed**19K/yr-16.5%1.8% conv. - **yu gi oh figure**15K/yr+16.9%0.3% conv. - **yugioh action figures**16K/yr-8.4%0.4% conv. - **yugioh toys**16K/yr-3.8%0.6% conv. - **funko yugioh**14K/yr-43.6%1.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/yugioh-figure/search-terms)
## **Top yugioh figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$8K8%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Premium: Yu-Gi-Oh! - Dark Magician (Card)**Funko**$20.51**4.8★46 rev](https://www.amazon.com/dp/B0FPNJVZFZ) [2**Yu-Gi-Oh! Early Days Collection Nintendo Switch**Konami**$25.22**4.5★834 rev](https://www.amazon.com/dp/B0D9PKCT42) [3**Funko POP! Premium: Yu-Gi-Oh! - Blue Eyes Dragon (Card)**Funko**$20.65**4.5★48 rev](https://www.amazon.com/dp/B0FPN4B5MP) [4**Funko POP! Premium: Yu-Gi-Oh! - Red-Eyes Black Dragon (Card)**Funko**$20.60**4.6★47 rev](https://www.amazon.com/dp/B0FPNLRKPV) [5**Yu-Gi-Oh! Pot Of Greed Sculpted Ceramic Coffee Mug | Holds 11 Ounces**Surreal Entertainment**$35.97**4.5★41 rev](https://www.amazon.com/dp/B0FZVJCR69)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! Premium: Yu-Gi-Oh! - Dark Magician (Card)**Funko**$20.51**46 rev5mo ago](https://www.amazon.com/dp/B0FPNJVZFZ) [**Funko POP! Premium: Yu-Gi-Oh! - Blue Eyes Dragon (Card)**Funko**$20.65**48 rev5mo ago](https://www.amazon.com/dp/B0FPN4B5MP) [**Funko POP! Premium: Yu-Gi-Oh! - Red-Eyes Black Dragon (Card)**Funko**$20.60**47 rev5mo ago](https://www.amazon.com/dp/B0FPNLRKPV) [**Yu-Gi-Oh! Pot Of Greed Sculpted Ceramic Coffee Mug | Holds 11 Ounces**Surreal Entertainment**$35.97**41 rev8mo ago](https://www.amazon.com/dp/B0FZVJCR69) [**Funko Yu-Gi-Oh Dark Paladin Exclusive Fall Convention 2025 Pop Vinyl Figure 2056**Funko**$31.93**23 rev9mo ago](https://www.amazon.com/dp/B0FND7NZSL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko POP! Premium: Yu-Gi-Oh! - Blue Eyes Dragon (Card)**Funko**$20.65**4.5★**▲ 272%**](https://www.amazon.com/dp/B0FPN4B5MP) [**Egyptian God - Slifer the Sky Dragon Yu-Gi-Oh Bandai Hobby Figure-Rise Standard Amplified - Model Building Kit**BANDAI SPIRITS**$119.04**4.3★**▲ 252%**](https://www.amazon.com/dp/B0FNPVZ7MG) [**Funko POP! Premium: Yu-Gi-Oh! - Dark Magician (Card)**Funko**$20.51**4.8★**▲ 228%**](https://www.amazon.com/dp/B0FPNJVZFZ) [**Funko POP! Premium: Yu-Gi-Oh! - Red-Eyes Black Dragon (Card)**Funko**$20.60**4.6★**▲ 132%**](https://www.amazon.com/dp/B0FPNLRKPV) [**Card Game Equal Arts Black Luster Soldier Figure**Thunder Tech**$34.91**5.0★**▲ 124%**](https://www.amazon.com/dp/B0FTRMC9VT)
**~~View all trending →~~**
## **What buyers say about yugioh figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**18%
*“Great gift for collecting”*
**Quality-Overall**17%
*“Its Funko quality product”*
**Design-Overall**11%
*“Solid sleek decoration”*
**Value For Money**9%
*“Great for price”*
**Advertised Vs Actual Product**7%
*“came with the special card as advertised”*
**Size-Overall**5%
*“Good size”*
**Gifting Purpose**5%
*“Great gift”*
**Fun/Entertainment Experience**3%
*“I love the game its was fun”*
**Assembly/Installation**3%
*“The assembly was very straight forward”*
**Engraving/Paint/Sublimation**3%
*“Well painted and a good size my daughter will enjoy for years to come”*
### **What buyers complain about **
**Size-Overall**24%
*“Bigger than expected”*
**Quality-Overall**15%
*“Some Quality Control Issues”*
**Durability**9%
*“my exodia came broke y build him asd at the next day his legs was broke”*
**Advertised Vs Actual Product**8%
*“False advertising on sender's part”*
**Product Condition**8%
*“Used, not New”*
**Drop/Impact Protection**6%
*“No protector”*
**Strap/String Quality**6%
*“Only one problem is the length of the straps”*
**Assembly/Installation**3%
*“Took him 2.5 hours put together”*
**Value For Money**3%
*“These Yugioh model kits are a bit runty for the exorbitant price tag”*
**Thickness**3%
*“Not worth the money thinly made not like other funkos have more weight”*
### **Top return reasons **
**Defective Material/Parts**21%
**Value For Money**16%
**Size-Overall**13%
**Advertised Vs Actual Product**10%
**Product Condition**10%
**Functionality-Overall**3%
**Instructions/User Manual/Troubleshooting**3%
**Drop/Impact Protection**3%
**Quality-Overall**3%
**Scratch Resistance**3%
## **Common questions**
- **Is yugioh figure profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 56 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the yugioh figure niche?**
- 16 brands and 373 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in yugioh figure?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.
- **When does demand for yugioh figure peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the yugioh figure niche?**
- Listings span $6.17–$124.35; the average listing price is $35.62 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.
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