---
title: "Yu Yu Hakusho — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/yu-yu-hakusho"
last_updated: "2026-08-08T06:38:18.854Z"
locale: en
meta:
description: "Niche score 42/100 · $52K/yr market · 168K searches/yr · $37.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $52K/yr market · 168K searches/yr · $37.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yu Yu Hakusho — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **yu yu hakusho**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 13Growth 33Conversion 10Competition 45Returns 82Price range 92Avg price 95Brand share 26Review moat 95Quality gap 27
**Review moat**
**Great****105.25**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$37.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.20–$82.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$52K**
$52K/yr · 168K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, yu yu hakusho is a $52K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yu yu hakusho market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$56K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#177,985**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **25%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 95%
**Open market**
**7%**
- Knuckleheads Little Threads24% - TAMASHII NATIONS24% - Banpresto21% - Ichibansho Figure14% - Great Eastern Entertainment7% - ISaikoy4% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/yu-yu-hakusho/trend)
## **Top yu yu hakusho search terms**
- **yu yu hakusho**81K/yr+16.7%0.1% conv. - **yuyu hakusho**34K/yr-11.5%0.2% conv. - **yu yu hakusho figure**25K/yr-6.9%0.6% conv. - **yuyu hakusho figure**15K/yr+2.9%0.4% conv. - **yu yu hakusho merch**7K/yr+12.8%0.1% conv. - **yusuke urameshi figure**4K/yr+46.5%1.2% conv. - **yusuke**2K/yr-11.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/yu-yu-hakusho/search-terms)
## **Top yu yu hakusho products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$16K40%$21K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Knuckleheads Little Threads Infant- Newborn Photography Outfits Boy- Snapbacks Sun Hat Flat Bill Summer Beach Trucker Youth Fun Cute Fitted Gorras Baseball Mesh Cap (M 2-5 Years Hunter Gold)**Knuckleheads Little Threads**$23.40**4.8★200 rev](https://www.amazon.com/dp/B08FFRPLQD) [2**TAMASHII NATIONS - Yu Yu Hakusho - Yusuke Urameshi S.H.Figuarts Action Figure**TAMASHII NATIONS**$56.55**4.8★237 rev](https://www.amazon.com/dp/B0D2K7WF6D) [3**Banpresto - Yu Yu Hakusho - Yusuke Urameshi Maximatic Figure**Banpresto**$26.75**4.3★9 rev](https://www.amazon.com/dp/B0DVLXWF5N) [4**Great Eastern Entertainment Yu Yu Hakusho - Puu Plush 8 H**Great Eastern Entertainment**$21.10**4.9★856 rev](https://www.amazon.com/dp/B08LYR9XMX) [5**TAMASHII NATIONS - Yu Yu Hakusho - Kurama S.H.Figuarts Action Figure**TAMASHII NATIONS**$82.86**4.8★237 rev](https://www.amazon.com/dp/B0FZQLKSZZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ichibansho Figure - Yu Yu Hakusho - Kazuma Kuwabara (Dark Tournament vol. 3) Masterlise Collectible Statue**Ichibansho Figure**$62.45**2 rev7mo ago](https://www.amazon.com/dp/B0G76V7R5N) [**Ichibansho Figure - Yu Yu Hakusho - Yusuke Urameshi (Dark Tournament vol. 3) Masterlise Collectible Statue**Ichibansho Figure**$60.17**2 rev7mo ago](https://www.amazon.com/dp/B0G75ZW7P8) [**Ichibansho Figure - Yu Yu Hakusho - Genkai (Dark Tournament vol. 3) Masterlise Emoving Collectible Statue**Ichibansho Figure**$55.07**1 rev7mo ago](https://www.amazon.com/dp/B0G7521L5C) [**Banpresto - Yu Yu Hakusho - Hiei Maximatic Figure**Banpresto**$30.40**1 rev8mo ago](https://www.amazon.com/dp/B0FLBCN7QP) [**TAMASHII NATIONS - Yu Yu Hakusho - Kurama S.H.Figuarts Action Figure**TAMASHII NATIONS**$82.86**237 rev8mo ago](https://www.amazon.com/dp/B0FZQLKSZZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Great Eastern Entertainment Yu Yu Hakusho- Yusuke Side Face Men T-Shirt-S Multicolored**Great Eastern Entertainment**$14.35**5.0★**▲ 256%**](https://www.amazon.com/dp/B08861KZL5) [**Knuckleheads Little Threads Infant- Newborn Photography Outfits Boy- Snapbacks Sun Hat Flat Bill Summer Beach Trucker Youth Fun Cute Fitted Gorras Baseball Mesh Cap (M 2-5 Years Hunter Gold)**Knuckleheads Little Threads**$23.40**4.8★**▲ 254%**](https://www.amazon.com/dp/B08FFRPLQD) [**TAMASHII NATIONS - Yu Yu Hakusho - Kurama S.H.Figuarts Action Figure**TAMASHII NATIONS**$82.86**4.8★**▲ 100%**](https://www.amazon.com/dp/B0FZQLKSZZ) [**Banpresto - Yu Yu Hakusho - Hiei Maximatic Figure**Banpresto**$30.40**5.0★**▲ 62%**](https://www.amazon.com/dp/B0FLBCN7QP) [**Ichibansho Figure - Yu Yu Hakusho - Yusuke Urameshi (Dark Tournament Edition) Masterlise Collectible Statue**Ichibansho Figure**$42.65**4.7★**▲ 25%**](https://www.amazon.com/dp/B0DJQB6WZ5)
**~~View all trending →~~**
## **What buyers say about yu yu hakusho**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**21%
*“was extremely happy to add this to his collection”*
**Value For Money**15%
*“Good for the price”*
**Quality-Overall**8%
*“These figures are very well made and adjust everywhere”*
**Display-Overall**8%
*“It's really nice display the only thing the top came off the bottom when it fell”*
**Brightness/Shine/Glow**8%
*“Awesome figure and it lights up”*
**Advertised Vs Actual Product**8%
*“As depicted in the pictures”*
**Design-Overall**4%
*“the structures is amazing”*
**Adjustability/Rotatability/Reclining**4%
*“These figures are very well made and adjust everywhere”*
**Size-Overall**3%
*“size as well”*
**Add-Ons/Attachments**3%
*“Absolutely fantastic representation, more than enough accessories and articulation”*
### **What buyers complain about **
**Grip**20%
*“Pretty good figure my only gripe is mine cant stand without its foot stand which is a real eye sore”*
**Size-Overall**20%
*“Bigger size than my other one”*
**Value For Money**20%
*“its a little pricey - should be in the $48 dollar range, not $65”*
**Durability**7%
*“Right leg broke off”*
**Adhesion/Stickiness**7%
*“Put extra glue”*
### **Top return reasons **
**Value For Money**42%
**Size-Overall**33%
**Scratch Resistance**8%
**Advertised Vs Actual Product**4%
**Product Condition**4%
**Defective Material/Parts**4%
**Quality-Overall**4%
## **Common questions**
- **Is yu yu hakusho profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 24 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the yu yu hakusho niche?**
- 10 brands and 111 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in yu yu hakusho?**
- Top complaints mined from reviews: Grip, Size-Overall, Value For Money. The return rate is 1.7%.
- **When does demand for yu yu hakusho peak?**
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the yu yu hakusho niche?**
- Listings span $12.20–$82.86; the average listing price is $37.62 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.
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