---
title: "Yardzee — $239K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/yardzee"
last_updated: "2026-08-06T10:29:08.220Z"
locale: en
meta:
description: "Niche score 45/100 · $239K/yr market · 126K searches/yr · $49.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $239K/yr market · 126K searches/yr · $49.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yardzee — $239K/yr Amazon US Niche (2026) - Flapen"
---
# **yardzee**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 45Growth 58Conversion 48Competition 28Returns 60Price range 48Avg price 93Brand share 27Review moat 47Quality gap 23
**Avg price**
**Great****$49.85**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+32.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$19.42–$188.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,849.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$239K**
$239K/yr · 126K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, yardzee is a $239K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yardzee market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$199K–$249K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **81%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**7%**
- GoSports37% - ropoda18% - SWOOC17% - SPORT BEATS9% - SpeedArmis7% - ApudArmis4% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.6% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/yardzee/trend)
## **Top yardzee search terms**
- **yard yahtzee**24K/yr+113.9%3.0% conv. - **giant yahtzee**27K/yr-22.5%1.6% conv. - **yard yahtzee game jumbo with bucket**14K/yr+20.6%3.4% conv. - **yard dice**12K/yr+117.4%3.5% conv. - **yardzee outdoor game**10K/yr+137.3%4.3% conv. - **giant yahtzee yard game**9K/yr+8.9%2.8% conv. - **yardzee**9K/yr+166.5%3.7% conv. - **lawn dice**4K/yr+238.8%2.6% conv. - **yard yahtzee game**4K/yr+5.2%2.9% conv. - **giant yahtzee game**4K/yr-46.0%1.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/yardzee/search-terms)
## **Top yardzee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$48K30%$72K40%$96K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GoSports Giant 3.5 Inch Red Foam Playing Dice Set with Scoreboard (Includes 6 Dice Dry-Erase Scoreboard and Carrying Case)**GoSports**$24.02**4.6★1,210 rev](https://www.amazon.com/dp/B083FJLQZS) [2**ropoda 3.5 Giant Wooden Yard Dice Set for Outdoor Fun Barbeque Party Events Backyard Games Lawn Games Includes 6 Dice Collapsible Bucket Score Cards & Dry Erase Marker**ropoda**$35.67**4.7★1,945 rev](https://www.amazon.com/dp/B07MJYSBFQ) [3**Giant Wooden Yard Dice Set - Outdoor Lawn Games for Adults and Family 3.5 Inch Solid Pine Wood Backyard Camping Tailgating Set with Scorecards and Carry Bag**SPORT BEATS**$22.72**4.7★2,688 rev](https://www.amazon.com/dp/B07169D7V1) [4**GoSports Giant 2.5 Inch Wooden Playing Dice Set with Rollzee Scoreboard (Includes 6 Dice Dry-Erase Scoreboard and Canvas Carrying Bag)**GoSports**$19.42**4.7★5,929 rev](https://www.amazon.com/dp/B06XWQP36F) [5**Swooc Games - Yardzee Farkle & 20+ Giant Dice Games (All Weather) with Wood Bucket 5 Scorecards & Marker - Yard Dice Outdoor Game for Family - Giant Backyard Game Set - Outside Jumbo Lawn Fun**SWOOC**$59.88**4.7★1,851 rev](https://www.amazon.com/dp/B09JGNF2TF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lawn Die Toss Game Board Outdoor Yard Games for Adults 24 x 46**lawn die�**$142.60**41 rev10mo ago](https://www.amazon.com/dp/B0FT9ZQ14G) [**Pointyard Kubb Yard Game Set Solid Wooden Viking Chess Outdoor Toss Game**Pointyard**$39.19**313 rev2y ago](https://www.amazon.com/dp/B0D3LMDCBP) [**SWOOC Yardzee Farkle & 20+ Games - Light-Weight Yard Dice Game Set (All Weather) with Collapsible Bucket 5 Big Laminated Score Cards and Marker (Choose 2.5in or 3.5in Dice) Yard Games**SWOOC**$39.91**2,446 rev4y ago](https://www.amazon.com/dp/B09ZLSF9F6) [**Tailgating Pros American Themed Cornhole Board Set - Official Regulation Size 4x2 Corn Hole Toss Game w/Set of 8 Bean Bags and Carrying Case - Outdoor Tailgate Yard Game**Tailgating Pros**$188.43**554 rev4y ago](https://www.amazon.com/dp/B09LWT2JVW) [**Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set**SWOOC**$35.59**1,644 rev4y ago](https://www.amazon.com/dp/B09K4J38Y8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lawn Die Toss Game Board Outdoor Yard Games for Adults 24 x 46**lawn die�**$142.60**4.2★**▲ 121%**](https://www.amazon.com/dp/B0FT9ZQ14G) [**Tailgating Pros American Themed Cornhole Board Set - Official Regulation Size 4x2 Corn Hole Toss Game w/Set of 8 Bean Bags and Carrying Case - Outdoor Tailgate Yard Game**Tailgating Pros**$188.43**4.6★**▲ 121%**](https://www.amazon.com/dp/B09LWT2JVW) [**Pointyard Kubb Yard Game Set Solid Wooden Viking Chess Outdoor Toss Game**Pointyard**$39.19**4.8★**▲ 114%**](https://www.amazon.com/dp/B0D3LMDCBP) [**Swooc Games - Premium Rustic Ring Toss Game (All Weather) - Easy Setup & Extra Games Included - Outdoor Ring Toss Game for Adults and Kids - Yard Activity For Adults - Oversized Lawn Activity Rope Set**SWOOC**$35.59**4.4★**▲ 76%**](https://www.amazon.com/dp/B09K4J38Y8) [**GoSports Giant 2.5 Inch Wooden Playing Dice Set with Rollzee Scoreboard (Includes 6 Dice Dry-Erase Scoreboard and Canvas Carrying Bag)**GoSports**$19.42**4.7★**▲ 48%**](https://www.amazon.com/dp/B06XWQP36F)
**~~View all trending →~~**
## **What buyers say about yardzee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**31%
*“Good fun”*
**Quality-Overall**20%
*“Great quality & easy to assembly”*
**Value For Money**7%
*“Good Value”*
**Size-Overall**6%
*“They are the perfect size”*
**Advertised Vs Actual Product**6%
*“Product is as advertised”*
**Assembly/Installation**4%
*“We have used it as several outings and it is easy to assemble and dismantle”*
**Ease Of Use**3%
*“Easy to learn”*
**Portability**3%
*“Easy to transport”*
**Gifting Purpose**2%
*“Fun gift”*
**Storage Capacity**2%
*“There is a nice bag for easy storage”*
### **What buyers complain about **
**Quality-Overall**19%
*“Low quality laminated sheets”*
**Size-Overall**17%
*“the dice are really pretty small”*
**Color**8%
*“Different colors/ laser issue”*
**Value For Money**7%
*“Its a little expensive”*
**Strength**4%
*“the rope throws are very flimsy”*
**Assembly/Installation**4%
*“Sadly I waited too long to put it together after purchasing this”*
**Grip**4%
*“slides off at any moment”*
**Weight Heavy**4%
*“also a bit heavy”*
**Add-Ons/Attachments**4%
*“Attachment issues”*
**Defective Material/Parts**3%
*“the laminated part is pulling away”*
### **Top return reasons **
**Size-Overall**56%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Weight Heavy**4%
**Functionality-Overall**3%
**Wood Quality**3%
**Defective Material/Parts**2%
**Strength**2%
**Balance/Stability**2%
## **Common questions**
- **Is yardzee profitable to sell on Amazon United States?**
- The niche generates $239K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +32.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the yardzee niche?**
- 10 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in yardzee?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.6%.
- **When does demand for yardzee peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the yardzee niche?**
- Listings span $19.42–$188.43; the average listing price is $49.85 (sweet spot $15–$100). The average incumbent carries 1,850 reviews — the moat a new listing must climb.
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