---
title: "Word Party Birthday Party Supplies — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/word-party-birthday-party-supplies"
last_updated: "2026-08-08T08:01:28.641Z"
locale: en
meta:
description: "Niche score 26/100 · $15K/yr market · 84K searches/yr · $32.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $15K/yr market · 84K searches/yr · $32.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Word Party Birthday Party Supplies — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **word party birthday party supplies**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 17Conversion 7Competition 19Returns 40Price range 88Avg price 95Brand share 0Review moat 71Quality gap 24
**Avg price**
**Incredible****$32.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.38–$103.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****653.6**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$15K**
$15K/yr · 84K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, word party birthday party supplies is a $15K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 26/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **word party birthday party supplies market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$32K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#7,697**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Treasures Gifted33% - Vanland30% - Tonies26% - xxnic10%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/word-party-birthday-party-supplies/trend)
## **Top word party birthday party supplies search terms**
- **word party**31K/yr-6.4%0.3% conv. - **word party toys**34K/yr-18.1%0.2% conv. - **word party decorations**8K/yr-14.0%1.3% conv. - **word party birthday party supplies**11K/yr-35.1%0.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/word-party-birthday-party-supplies/search-terms)
## **Top word party birthday party supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vanland Ball Pit Balls for Baby and Toddler Phthalate Free BPA Free Crush Proof Plastic - Multicolored Pit Balls in Reusable Play Toys for Kids with Storage Bag**Vanland**$23.91**4.4★6,178 rev](https://www.amazon.com/dp/B0933HKGG8) [2**Tonies Kip Audio Toy Figurine from Word Party**Tonies**$15.83**4.8★106 rev](https://www.amazon.com/dp/B0BPJSLXZF) [3**Word Party Birthday Photography Backdrop 5x3ft White Photo Background Word Party Happy Birthday Banner for Party Supplies Decorations**xxnic**$12.41**4.1★7 rev](https://www.amazon.com/dp/B0CQP4BFKX) [4**Treasures Gifted Officially Licensed Jim Hensons Word Party Birthday Party Supplies - Serves 24 Guests - Complete Set Word Party Birthday Decorations - Word Party Decorations Banner Plates & More**Treasures Gifted**$63.35**4.9★19 rev](https://www.amazon.com/dp/B0CF78TCYC) [5**Tonies Lulu Audio Toy Figurine from Word Party Presents Math**Tonies**$16.47**4.7★92 rev](https://www.amazon.com/dp/B0BPJVX5JZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Treasures Gifted Officially Licensed Jim Hensons Word Party Balloons - 12 Pack - 12 Word Party Birthday Balloons - Word Party Birthday Party Supplies - Latex Balloons for Word Party Birthday**Treasures Gifted**$10.38**22 rev2y ago](https://www.amazon.com/dp/B0CF76Q2JC) [**Treasures Gifted Officially Licensed Jim Hensons Word Party Birthday Party Supplies - Serves 16 Guests Dinnerware Deluxe Word Party Decorations - Plates Napkins Cups & Tablecloth**Treasures Gifted**$38.57**7 rev2y ago](https://www.amazon.com/dp/B0CF775JSQ) [**Treasures Gifted Officially Licensed Jim Hensons Word Party Backdrop - 4.3ft Tall x 6ft Wide Word Party Banner Backdrop - Word Party Birthday Party Supplies - Word Party Birthday Banner**Treasures Gifted**$26.79**24 rev2y ago](https://www.amazon.com/dp/B0CF759HC2) [**Jim Hensons Word Party Cake Topper Set - (1) Cake Topper & (24) Cupcake Toppers & Wrappers - Birthday Party Supplies**Treasures Gifted**$13.12**33 rev2y ago](https://www.amazon.com/dp/B0CF73DYCM) [**Word Party Birthday Photography Backdrop 5x3ft White Photo Background Word Party Happy Birthday Banner for Party Supplies Decorations**xxnic**$12.41**7 rev2y ago](https://www.amazon.com/dp/B0CQP4BFKX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vanland Ball Pit Balls for Baby and Toddler Phthalate Free BPA Free Crush Proof Plastic - Multicolored Pit Balls in Reusable Play Toys for Kids with Storage Bag**Vanland**$23.91**4.4★**▲ 137%**](https://www.amazon.com/dp/B0933HKGG8) [**Word Party Birthday Photography Backdrop 5x3ft White Photo Background Word Party Happy Birthday Banner for Party Supplies Decorations**xxnic**$12.41**4.1★**▲ 67%**](https://www.amazon.com/dp/B0CQP4BFKX) [**Treasures Gifted Officially Licensed Jim Hensons Word Party Birthday Party Supplies - Serves 24 Guests - Complete Set Word Party Birthday Decorations - Word Party Decorations Banner Plates & More**Treasures Gifted**$63.35**4.9★**▲ 26%**](https://www.amazon.com/dp/B0CF78TCYC) [**Jim Hensons Word Party Cake Topper Set - (1) Cake Topper & (24) Cupcake Toppers & Wrappers - Birthday Party Supplies**Treasures Gifted**$13.12**4.8★**— 8%**](https://www.amazon.com/dp/B0CF73DYCM) [**Tonies Kip Audio Toy Figurine from Word Party**Tonies**$15.83**4.8★**▼ 14%**](https://www.amazon.com/dp/B0BPJSLXZF)
**~~View all trending →~~**
## **What buyers say about word party birthday party supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**25%
*“So much fun for our son”*
**Color**22%
*“The colors are bright”*
**Quality-Overall**13%
*“Great product”*
**Advertised Vs Actual Product**6%
*“Just as expected”*
**Value For Money**6%
*“Worth the buy”*
**Size-Overall**5%
*“The perfect size for him to pick up and throw and bright colors that hold his attention”*
**Assembly/Installation**3%
*“So cute and easy to set up”*
**Durability**2%
*“Very durable”*
**Shape/Style**2%
*“it holds shape”*
**Fine Motor Skill**2%
*“Easy for baby to hold and throw, great for coordination skills”*
### **What buyers complain about **
**Size-Overall**60%
*“These are small”*
**Ease Of Use**10%
*“The balls arent like how they use to be”*
**Advertised Vs Actual Product**10%
*“50 NOT 100, false advertising”*
**Value For Money**8%
*“Balls are too cheap”*
### **Top return reasons **
**Size-Overall**65%
**Value For Money**14%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Functionality-Overall**2%
**Durability**1%
**Strength**1%
**Choking**1%
**Color**1%
**Material Quality**1%
## **Common questions**
- **Is word party birthday party supplies profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 10 tracked products. 90-day search growth is -15.9%. Flapen's verdict: Skip it (26/100).
- **How competitive is the word party birthday party supplies niche?**
- 4 brands and 37 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in word party birthday party supplies?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Advertised Vs Actual Product. The return rate is 3.8%.
- **When does demand for word party birthday party supplies peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the word party birthday party supplies niche?**
- Listings span $10.38–$103.87; the average listing price is $32.47 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.
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