---
title: "Wonder Woman Action Figure — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/wonder-woman-action-figure"
last_updated: "2026-08-06T19:04:19.308Z"
locale: en
meta:
description: "Niche score 46/100 · $114K/yr market · 361K searches/yr · $40.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $114K/yr market · 361K searches/yr · $40.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wonder Woman Action Figure — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **wonder woman action figure**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 27Growth 42Conversion 10Competition 83Returns 50Price range 64Avg price 95Brand share 41Review moat 61Quality gap 23
**Avg price**
**Incredible****$40.41**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Price range**
**Good****$9.89–$143.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,079.03**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+13.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$114K**
$114K/yr · 361K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, wonder woman action figure is a $114K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wonder woman action figure market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$202K–$242K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#16,161**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **35%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**471**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 63%
**Open market**
**16%**
- McFarlane Toys34% - Funko18% - Barbie10% - Mattel10% - Sonic The Hedgehog9% - WARNER BROS4% - Open — no brand owns it (13 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/wonder-woman-action-figure/trend)
## **Top wonder woman action figure search terms**
- **wonder woman action figure**99K/yr+21.9%0.5% conv. - **mcfarlane wonder woman**32K/yr+119.9%0.1% conv. - **wonder woman doll**31K/yr-13.6%0.7% conv. - **wonder woman barbie**23K/yr-46.4%0.3% conv. - **wonder woman figure**28K/yr+3.0%0.5% conv. - **mcfarlane dc multiverse wonder woman**14K/yr+130.3%0.1% conv. - **wonder woman funko pop**29K/yr-2.3%2.3% conv. - **wonder woman mcfarlane**13K/yr+161.5%0.2% conv. - **dc multiverse mcfarlane wonder woman**9K/yr+111.3%0.2% conv. - **wonder woman statue**14K/yr-3.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/wonder-woman-action-figure/search-terms)
## **Top wonder woman action figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DC X Sonic the Hedgehog Amy as Wonder Woman & Wonder Woman 2.5/5-inch Figures Multipack**Sonic The Hedgehog**$19.99**4.5★196 rev](https://www.amazon.com/dp/B07KWB5JHC) [2**Funko Pop! Heroes: DC New Classics - Wonder Woman - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - DC Comics Fans - Model Figure for Collectors and Display**Funko**$15.55**4.8★121 rev](https://www.amazon.com/dp/B0DYJZK7N5) [3**McFarlane Toys- DC Multiverse Wonder Woman vs. Godzilla (Justice League vs. Godzilla) 2pk**McFarlane Toys**$75.14**4.3★56 rev](https://www.amazon.com/dp/B0F4ZC5NCD) [4**DC Multiverse Wonder Woman Designed by Todd McFarlane 7 Action Figure**McFarlane Toys**$13.98**4.5★1,046 rev](https://www.amazon.com/dp/B08FP6WZG3) [5**McFarlane Toys- DC Multiverse Wonder Woman (Shazam! Fury of The Gods) 7in Action Figure**McFarlane Toys**$53.52**4.6★590 rev](https://www.amazon.com/dp/B0BNSJTNR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand**Barbie**$59.52**45 rev2mo ago](https://www.amazon.com/dp/B0FS2325QX) [**McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure**McFarlane Toys**$24.52**41 rev4mo ago](https://www.amazon.com/dp/B0G36HFG4K) [**Barbie Signature Doll Wonder Woman Collectible with Doll Stand in Red and Blue Tank Suit with Golden Accessories Like Lasso Headpiece and Belt**Barbie**$60.61**181 rev4mo ago](https://www.amazon.com/dp/B0DSGPRG48) [**DC X Sonic the Hedgehog Amy as Wonder Woman & Wonder Woman 2.5/5-inch Figures Multipack**Sonic The Hedgehog**$19.99**196 rev6mo ago](https://www.amazon.com/dp/B07KWB5JHC) [**WARNER BROS Wonder Woman Girls Swimsuit UPF 50+ One Piece Bathing Suit for Toddler and Big Kids Red/Blue**WARNER BROS**$19.91**4 rev7mo ago](https://www.amazon.com/dp/B0G4WYZCBJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand**Barbie**$59.52**4.5★**▲ 328%**](https://www.amazon.com/dp/B0FS2325QX) [**WARNER BROS Wonder Woman Girls Swimsuit UPF 50+ One Piece Bathing Suit for Toddler and Big Kids Red/Blue**WARNER BROS**$19.91**5.0★**▲ 288%**](https://www.amazon.com/dp/B0G4WYZCBJ) [**WARNER BROS Wonder Woman Girls Cosplay Hooded Shirt and Legging Pants Set**WARNER BROS**$25.62**4.8★**▲ 287%**](https://www.amazon.com/dp/B0FNNGB96S) [**McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure**McFarlane Toys**$24.52**4.4★**▲ 241%**](https://www.amazon.com/dp/B0G36HFG4K) [**Marvel Legends Series Squadron Supreme Power Princess Comics Collectible 6-Inch Action Figure**Marvel**$48.41**4.8★**▲ 183%**](https://www.amazon.com/dp/B0CFZCNYZ1)
**~~View all trending →~~**
## **What buyers say about wonder woman action figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**28%
*“Very nice and valuable collectible”*
**Quality-Overall**15%
*“A pretty good kit”*
**Value For Money**12%
*“Good price”*
**Design-Overall**8%
*“the designs are clean”*
**Advertised Vs Actual Product**7%
*“looks like picture”*
**Durability**4%
*“The durability is good”*
**Gifting Purpose**3%
*“Great product and gift for my friend”*
**Fun/Entertainment Experience**3%
*“Enjoyable”*
**Size-Overall**3%
*“it was a decent size”*
**Color**2%
*“The color and appearances are perfect”*
### **What buyers complain about **
**Quality-Overall**21%
*“Not well made”*
**Value For Money**16%
*“Not worth the price”*
**Size-Overall**10%
*“his legs are very loose”*
**Smell**4%
*“The smell went away with multiple washes”*
**Add-Ons/Attachments**4%
*“So dont get your high hopes in terms of additional accessories”*
**Strength**4%
*“it seems to take so much force I'm afraid I'll just break the arm”*
**Adhesion/Stickiness**3%
*“it doesnt stick”*
**Thickness**2%
*“But it is very thin”*
**Ease Of Cleaning**1%
*“is impossible to clean”*
**Ease Of Use**1%
*“the stiff, fragile joints make it difficult to use as an actual toy”*
### **Top return reasons **
**Size-Overall**27%
**Value For Money**27%
**Advertised Vs Actual Product**11%
**Material Quality**5%
**Defective Material/Parts**4%
**Product Condition**3%
**Quality-Overall**3%
**Length**3%
**Chest Fit**2%
**Waist Fit**1%
## **Common questions**
- **Is wonder woman action figure profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 66 tracked products. 10 of 15 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the wonder woman action figure niche?**
- 19 brands and 471 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in wonder woman action figure?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 3.0%.
- **When does demand for wonder woman action figure peak?**
- Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the wonder woman action figure niche?**
- Listings span $9.89–$143.51; the average listing price is $40.41 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.
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