---
title: "Will Byers — $321K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/will-byers"
last_updated: "2026-08-08T10:59:54.896Z"
locale: en
meta:
description: "Niche score 43/100 · $321K/yr market · 450K searches/yr · $31.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $321K/yr market · 450K searches/yr · $31.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Will Byers — $321K/yr Amazon US Niche (2026) - Flapen"
---
# **will byers**
**Skip it**
Soft demand (-66.6% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 0Conversion 28Competition 50Returns 96Price range 95Avg price 95Brand share 9Review moat 76Quality gap 13
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.93**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.21–$83.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****484.26**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$321K**
$321K/yr · 450K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-66.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, will byers is a $321K/yr Amazon United States market (450K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **will byers market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$128K–$160K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#9,718**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **43%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**132**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 97%
**Open market**
**2%**
- Funko63% - Toitaly14% - POP9% - Jazwares6% - Stranger Things5% - Great Eastern Entertainment1% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -66.6% search growth over the last 90 days.
40K30KJan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/will-byers/trend)
## **Top will byers search terms**
- **will byers**91K/yr-58.2%0.6% conv. - **will byers funko pop**115K/yr-66.2%1.5% conv. - **stranger things funko pop will**47K/yr-75.3%0.8% conv. - **stranger things will**28K/yr-64.7%1.1% conv. - **stranger things will byers**23K/yr-57.5%0.9% conv. - **will funko pop**23K/yr-73.5%0.7% conv. - **will stranger things**15K/yr-61.7%1.1% conv. - **funko pop stranger things will**16K/yr-73.9%1.3% conv. - **funko pop will byers**9K/yr-70.0%2.3% conv. - **will byers funko**10K/yr-69.2%1.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/will-byers/search-terms)
## **Top will byers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$16K10%$32K15%$48K20%$64K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! TV: Netflix Stranger Things - Will Byers Split**Funko**$15.21**4.0★11 rev](https://www.amazon.com/dp/B08HH6X2LV) [2**Funko Pop! Netflix Stranger Things - Will**Funko**$46.93**4.9★30 rev](https://www.amazon.com/dp/B0FC6YHM64) [3**Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket**Toitaly**$43.94**5.0★8 rev](https://www.amazon.com/dp/B0GF894TSX) [4**Funko POP! Television: Netflix Stranger Things - Will (Hive Mind)**Funko**$18.07**4.9★256 rev](https://www.amazon.com/dp/B0F44FW7S1) [5**Stranger Things Will Byers Plush - 8-Inch Soft Plush with Special Embroidery**Jazwares**$15.25**4.9★64 rev](https://www.amazon.com/dp/B0DR3BZVBQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stranger Things Will Byers Series Scenes in Black and White T-Shirt**Stranger Things**$19.00**5 rev5mo ago](https://www.amazon.com/dp/B0GLLMBHXK) [**CosFantasy Adult 80s Retro Hoodies Coat Jacket Color Block Zip Hoodie Sweatshirts Oversized(US Small)**CosFantasy**$39.61**0 rev5mo ago](https://www.amazon.com/dp/B0GL21JJ5V) [**Stranger Things Valentines Day Will Byers Will You Be Mine T-Shirt**Stranger Things**$19.20**1 rev6mo ago](https://www.amazon.com/dp/B0GK49B63K) [**Funko POP! TV: Netflix Stranger Things - Will Byers Split**Funko**$15.21**11 rev6mo ago](https://www.amazon.com/dp/B08HH6X2LV) [**Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket**Toitaly**$43.94**8 rev6mo ago](https://www.amazon.com/dp/B0GF894TSX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CosFantasy Adult 80s Retro Hoodies Coat Jacket Color Block Zip Hoodie Sweatshirts Oversized(US Small)**CosFantasy**$39.61**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GL21JJ5V) [**Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket**Toitaly**$44.00**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GF838J66) [**Wrangler x Stranger Things Will Shirt Fired Brick Large**Wrangler**$33.96**5.0★**▲ 922%**](https://www.amazon.com/dp/B0FWS5HFR5) [**Toitaly Mens Zip Sweatshirts Teen Pullover Hoodies Fall Workout Jacket**Toitaly**$43.94**5.0★**▲ 694%**](https://www.amazon.com/dp/B0GF894TSX) [**Stranger Things Will Byers Series Scenes in Black and White T-Shirt**Stranger Things**$19.00**5.0★**▲ 558%**](https://www.amazon.com/dp/B0GLLMBHXK)
**~~View all trending →~~**
## **What buyers say about will byers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**27%
*“Great gift or collectible”*
**Advertised Vs Actual Product**20%
*“Exactly as described”*
**Quality-Overall**15%
*“Great quality and arrived on time”*
**Size-Overall**10%
*“Accurate sizing”*
**Gifting Purpose**8%
*“Good for a gift”*
**Fun/Entertainment Experience**5%
*“Fun”*
**Design-Overall**4%
*“I genuinely love the design”*
**Value For Money**4%
*“Worth it”*
**Soft Feel**3%
*“Super cute and soft”*
### **What buyers complain about **
**Size-Overall**26%
*“So I thought it was going to be to small”*
**Product Condition**14%
*“Its supposed to be brand new”*
**Gifting Purpose**14%
*“or even just a gift in general”*
**Value For Money**14%
*“a little pricey”*
**Stitch/Finish/Polish**5%
*“The stitching seemed uneven”*
**Quality-Overall**5%
*“the quality control on this particular plush was disappointing”*
### **Top return reasons **
**Value For Money**28%
**Size-Overall**23%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**10%
**Product Condition**5%
**Print Quality**5%
**Display-Overall**3%
**Drop/Impact Protection**3%
**Chest Fit**3%
**Quality-Overall**3%
## **Common questions**
- **Is will byers profitable to sell on Amazon United States?**
- The niche generates $321K/yr across 23 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -66.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the will byers niche?**
- 8 brands and 132 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in will byers?**
- Top complaints mined from reviews: Size-Overall, Product Condition, Gifting Purpose. The return rate is 0.9%.
- **What does it cost to enter the will byers niche?**
- Listings span $15.21–$83.90; the average listing price is $31.93 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.
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