---
title: "Wicked Playing Cards — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/wicked-playing-cards"
last_updated: "2026-08-08T13:26:00.416Z"
locale: en
meta:
description: "Niche score 25/100 · $16K/yr market · 28K searches/yr · $9.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · $16K/yr market · 28K searches/yr · $9.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Playing Cards — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked playing cards**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 7Conversion 66Competition 0Returns 95Price range 0Avg price 32Brand share 0Review moat 85Quality gap 11
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****296.75**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$9.88**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-37.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$16K**
$16K/yr · 28K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$7.21–$13.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, wicked playing cards is a $16K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 25/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked playing cards market data**
- **Units sold / yr**
- **2K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$15K–$20K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- theory1165% - Bicycle21% - xo, Fetti9% - Mattel Games5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -37.0% search growth over the last 90 days.
2K2KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/wicked-playing-cards/trend)
## **Top wicked playing cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$3K40%$6K60%$10K80%$13K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**theory11 Wicked Playing Cards Green Gold Oz Theme Poker Deck with Glinda & Elphaba Artwork Magic Cardistry Game Night Theater Fan Gift for Card Collectors Magicians Players Teens & Adults**theory11**$13.04**4.8★370 rev](https://www.amazon.com/dp/B0DG42QCBY) [2**Bicycle Wizard of Oz Playing Cards Oz Inspired Playing Card Deck Emerald and Gold 1 Deck**Bicycle**$8.80**4.8★316 rev](https://www.amazon.com/dp/B0F3QZ1XB6) [3**xo Fetti Pink + Green Witch Playing Card Set - 54 pcs | Bachelorette Game Birthday Party Activity Girls Night Decor Kids Card Deck Accessory**xo, Fetti**$10.48**4.8★16 rev](https://www.amazon.com/dp/B0F9B1Q1JY) [4**Mattel Games UNO Wicked Card Game for Kid Adult & Family Nights Parties Travel & Camping Inspired by the Movie**Mattel Games**$7.21**4.9★485 rev](https://www.amazon.com/dp/B0CRD8BPB2)
### **Newest**
by launch date
[**Mattel Games UNO Wicked Card Game for Kid Adult & Family Nights Parties Travel & Camping Inspired by the Movie**Mattel Games**$7.21**485 rev10mo ago](https://www.amazon.com/dp/B0CRD8BPB2) [**xo Fetti Pink + Green Witch Playing Card Set - 54 pcs | Bachelorette Game Birthday Party Activity Girls Night Decor Kids Card Deck Accessory**xo, Fetti**$10.48**16 rev1y ago](https://www.amazon.com/dp/B0F9B1Q1JY) [**Bicycle Wizard of Oz Playing Cards Oz Inspired Playing Card Deck Emerald and Gold 1 Deck**Bicycle**$8.80**316 rev1y ago](https://www.amazon.com/dp/B0F3QZ1XB6) [**theory11 Wicked Playing Cards Green Gold Oz Theme Poker Deck with Glinda & Elphaba Artwork Magic Cardistry Game Night Theater Fan Gift for Card Collectors Magicians Players Teens & Adults**theory11**$13.04**370 rev1y ago](https://www.amazon.com/dp/B0DG42QCBY)
### **Trending**
90-day click momentum
[**theory11 Wicked Playing Cards Green Gold Oz Theme Poker Deck with Glinda & Elphaba Artwork Magic Cardistry Game Night Theater Fan Gift for Card Collectors Magicians Players Teens & Adults**theory11**$13.04**4.8★**▲ 27%**](https://www.amazon.com/dp/B0DG42QCBY) [**xo Fetti Pink + Green Witch Playing Card Set - 54 pcs | Bachelorette Game Birthday Party Activity Girls Night Decor Kids Card Deck Accessory**xo, Fetti**$10.48**4.8★**▼ 18%**](https://www.amazon.com/dp/B0F9B1Q1JY) [**Bicycle Wizard of Oz Playing Cards Oz Inspired Playing Card Deck Emerald and Gold 1 Deck**Bicycle**$8.80**4.8★**▼ 28%**](https://www.amazon.com/dp/B0F3QZ1XB6) [**Mattel Games UNO Wicked Card Game for Kid Adult & Family Nights Parties Travel & Camping Inspired by the Movie**Mattel Games**$7.21**4.9★**▼ 44%**](https://www.amazon.com/dp/B0CRD8BPB2)
## **What buyers say about wicked playing cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**29%
*“great for a Wizard of Oz collector”*
**Fun/Entertainment Experience**22%
*“Fun fun game”*
**Quality-Overall**18%
*“High-quality cards as always”*
**Design-Overall**10%
*“A very beautiful design with a touch of art deco”*
**Gifting Purpose**5%
*“If they love WICKED these are a great gift”*
**Thickness**4%
*“Cute with good thickness and texture”*
**Durability**3%
*“His current have been extremely durable”*
**Value For Money**3%
*“Great value foe the money”*
**Color**2%
*“Cards are great quality with very vibrant colors”*
**Ease Of Use**1%
*“Super easy to shuffle”*
### **What buyers complain about **
**Color**20%
*“the pink doesnt make the suits easy to distinguish”*
**Strength**20%
*“Not very sturdy for the price”*
**Thickness**20%
*“Thin and feel like paper”*
**Quality-Overall**10%
*“very cheaply made”*
**Value For Money**5%
*“The cost initially I thought was a bit high”*
### **Top return reasons **
**Defective Material/Parts**25%
**Color**17%
**Size-Overall**17%
**Design-Overall**8%
**Strength**8%
**Product Condition**8%
**Instructions/User Manual/Troubleshooting**8%
**Adhesion/Stickiness**8%
## **Common questions**
- **Is wicked playing cards profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (25/100).
- **How competitive is the wicked playing cards niche?**
- 4 brands and 44 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wicked playing cards?**
- Top complaints mined from reviews: Color, Strength, Thickness. The return rate is 1.0%.
- **What does it cost to enter the wicked playing cards niche?**
- Listings span $7.21–$13.04; the average listing price is $9.88 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.
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