---
title: "Wicked Movie — $374K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/wicked-movie"
last_updated: "2026-08-08T10:23:13.901Z"
locale: en
meta:
description: "Niche score 44/100 · $374K/yr market · 605K searches/yr · $21.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $374K/yr market · 605K searches/yr · $21.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Movie — $374K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked movie**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 5Conversion 36Competition 53Returns 73Price range 88Avg price 92Brand share 3Review moat 69Quality gap 32
**Avg price**
**Great****$21.76**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.19–$43.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****720.3**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$374K**
$374K/yr · 605K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-40.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wicked movie is a $374K/yr Amazon United States market (605K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked movie market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$435K–$544K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#5,291**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**159**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**0%**
- Funko82% - Wicked11% - Spin Master Games2% - POP2% - VIYIKAMI2% - HOFSM.COM Hall of Fame Sports Memorabilia1%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -40.6% search growth over the last 90 days.
225K175KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/wicked-movie/trend)
## **Top wicked movie search terms**
- **wicked funko pop**162K/yr-44.1%3.1% conv. - **wicked movie**112K/yr-34.5%0.0% conv. - **glinda funko pop**78K/yr-40.4%4.1% conv. - **funko pop wicked**48K/yr-47.0%2.9% conv. - **wicked game**34K/yr-22.9%0.1% conv. - **wicked funko**46K/yr-43.9%2.9% conv. - **funko wicked**16K/yr-22.5%2.5% conv. - **elphaba funko pop**26K/yr-52.4%5.3% conv. - **wicked the movie**16K/yr-17.5%0.0% conv. - **wicked pop funko**14K/yr-34.6%4.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/wicked-movie/search-terms)
## **Top wicked movie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$15K8%$30K12%$45K16%$60K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Movies: Wicked - Glinda in Bubble Gown**Funko**$17.83**4.9★3,528 rev](https://www.amazon.com/dp/B0CVNMFQ3C) [2**Funko POP! Movies: Wicked for Good - Glinda in Blue Gown**Funko**$13.41**4.8★774 rev](https://www.amazon.com/dp/B0DSWG6SMS) [3**Funko POP! Movies: Wicked for Good - Elphaba**Funko**$12.98**4.9★444 rev](https://www.amazon.com/dp/B0DSWGJJ2H) [4**Funko Wicked for Good - Glinda Wedding Gown Dress Exclusive Pop Vinyl Figure 1929**Funko**$30.78**4.6★28 rev](https://www.amazon.com/dp/B00I7G69EU) [5**Wicked Movie Glinda Satin Bomber Jacket**Wicked**$43.42**4.0★3 rev](https://www.amazon.com/dp/B0FPDTYTD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ariana Grande Glinda #1697 In Bubble Gown Wicked Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$30.25**0 rev2mo ago](https://www.amazon.com/dp/B0H1LD4LYG) [**Funko Pop! Movies: Wicked X Care Bear - Love-A-Lot Bear as Glinda Upland - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors**Funko**$15.02**3 rev3mo ago](https://www.amazon.com/dp/B08HH87BWW) [**Funko POP! Movies: Wicked - Care Bears: Good Luck Bear as Elphaba**Funko**$15.04**3 rev3mo ago](https://www.amazon.com/dp/B08HH8G9BN) [**Funko Wicked for Good - Glinda Wedding Gown Dress Exclusive Pop Vinyl Figure 1929**Funko**$30.78**28 rev8mo ago](https://www.amazon.com/dp/B00I7G69EU) [**Wicked Movie Glinda Satin Bomber Jacket**Wicked**$43.42**3 rev9mo ago](https://www.amazon.com/dp/B0FPDTYTD6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ariana Grande Glinda #1697 In Bubble Gown Wicked Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$30.25**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0H1LD4LYG) [**Wicked Movie Elphaba Satin Bomber Jacket**Wicked**$32.22**3.4★**▲ 1000%**](https://www.amazon.com/dp/B0FPDVTMRY) [**Wicked Movie Glinda Satin Bomber Jacket**Wicked**$43.42**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0FPDTYTD6) [**Wicked Movie Elphaba Satin Bomber Jacket**Wicked**$42.73**3.4★**▲ 1000%**](https://www.amazon.com/dp/B0FPDTVN53) [**Funko POP! Movies: Wicked - Care Bears: Good Luck Bear as Elphaba**Funko**$15.04**3.0★**▲ 1000%**](https://www.amazon.com/dp/B08HH8G9BN)
**~~View all trending →~~**
## **What buyers say about wicked movie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**20%
*“As expected”*
**Gifting Purpose**20%
*“Great for gift”*
**Collectibles**13%
*“Good collectible”*
**Quality-Overall**11%
*“The Wicked Board game is excellent quality”*
**Value For Money**11%
*“Cute funko-pop at great price”*
**Fun/Entertainment Experience**9%
*“Really cute game”*
**Color**5%
*“Color was perfect”*
**Display-Overall**3%
*“display nicely on the desk”*
**Size-Overall**2%
*“The Perfect Size V-Day Display”*
**Design-Overall**2%
*“The figure looks beautiful even without taking it out of the box”*
### **What buyers complain about **
**Size-Overall**25%
*“ITS SMALL”*
**Durability**17%
*“She was turned apart”*
**Instructions/User Manual/Troubleshooting**17%
*“Very detailed and complicated instructions”*
**Chain/Key Quality**8%
*“chain looks like it could break easily”*
**Advertised Vs Actual Product**8%
*“Wish they mentioned it in the description”*
**Strength**8%
*“chain looks like it could break easily”*
**Value For Money**8%
*“Cheaper on Funko Website”*
### **Top return reasons **
**Value For Money**30%
**Size-Overall**17%
**Defective Material/Parts**11%
**Scratch Resistance**6%
**Advertised Vs Actual Product**5%
**Product Condition**5%
**Wrinkles**4%
**Quality-Overall**3%
**Drop/Impact Protection**3%
**Gifting Purpose**2%
## **Common questions**
- **Is wicked movie profitable to sell on Amazon United States?**
- The niche generates $374K/yr across 27 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the wicked movie niche?**
- 6 brands and 159 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in wicked movie?**
- Top complaints mined from reviews: Size-Overall, Durability, Instructions/User Manual/Troubleshooting. The return rate is 2.1%.
- **When does demand for wicked movie peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the wicked movie niche?**
- Listings span $12.19–$43.42; the average listing price is $21.76 (sweet spot $15–$100). The average incumbent carries 720 reviews — the moat a new listing must climb.
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