---
title: "Wicked Funko Pop — $261K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/wicked-funko-pop"
last_updated: "2026-08-08T10:25:35.829Z"
locale: en
meta:
description: "Niche score 38/100 · $261K/yr market · 520K searches/yr · $18.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $261K/yr market · 520K searches/yr · $18.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wicked Funko Pop — $261K/yr Amazon US Niche (2026) - Flapen"
---
# **wicked funko pop**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 3Conversion 33Competition 38Returns 74Price range 87Avg price 84Brand share 0Review moat 66Quality gap 18
**Price range**
**Great****$12.19–$38.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.78**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****863.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$261K**
$261K/yr · 520K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-44.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, wicked funko pop is a $261K/yr Amazon United States market (520K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wicked funko pop market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$376K–$470K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#5,956**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**152**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**0%**
- Funko94% - POP2% - HOFSM.COM Hall of Fame Sports Memorabilia2% - VIYIKAMI2%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -44.2% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 22.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/wicked-funko-pop/trend)
## **Top wicked funko pop search terms**
- **wicked funko pop**162K/yr-44.1%3.1% conv. - **glinda funko pop**78K/yr-40.4%4.1% conv. - **funko pop wicked**48K/yr-47.0%2.9% conv. - **wicked funko**46K/yr-43.9%2.9% conv. - **funko wicked**16K/yr-22.5%2.5% conv. - **glinda merch**29K/yr-44.7%0.5% conv. - **wicked pop funko**14K/yr-34.6%4.2% conv. - **glinda funko**15K/yr-46.7%2.6% conv. - **funko pop glinda**12K/yr-47.8%4.8% conv. - **wicked funko pops**12K/yr-54.0%1.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/wicked-funko-pop/search-terms)
## **Top wicked funko pop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$26K15%$39K20%$52K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Movies: Wicked - Glinda in Bubble Gown**Funko**$17.83**4.9★3,528 rev](https://www.amazon.com/dp/B0CVNMFQ3C) [2**Funko POP! Movies: Wicked for Good - Glinda in Blue Gown**Funko**$13.41**4.8★774 rev](https://www.amazon.com/dp/B0DSWG6SMS) [3**Funko POP! Movies: Wicked for Good - Elphaba**Funko**$12.98**4.9★444 rev](https://www.amazon.com/dp/B0DSWGJJ2H) [4**Funko Wicked for Good - Glinda Wedding Gown Dress Exclusive Pop Vinyl Figure 1929**Funko**$30.78**4.6★28 rev](https://www.amazon.com/dp/B00I7G69EU) [5**Funko POP! Movies: Wicked Part 1 - Emerald City Players 2 Pack**Funko**$21.96**4.9★173 rev](https://www.amazon.com/dp/B0DSWFPGT2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ariana Grande Glinda #1697 In Bubble Gown Wicked Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$30.25**0 rev2mo ago](https://www.amazon.com/dp/B0H1LD4LYG) [**Funko Pop! Movies: Wicked X Care Bear - Love-A-Lot Bear as Glinda Upland - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors**Funko**$15.02**3 rev3mo ago](https://www.amazon.com/dp/B08HH87BWW) [**Funko POP! Movies: Wicked - Care Bears: Good Luck Bear as Elphaba**Funko**$15.04**3 rev3mo ago](https://www.amazon.com/dp/B08HH8G9BN) [**Funko Wicked: for Good (2025) - Elphaba Diamond Glitter 1925 Exclusive Pop Vinyl Figure Bundled with Pop Protector**Funko**$38.70**4 rev8mo ago](https://www.amazon.com/dp/B0G4M2FX8D) [**Funko Wicked for Good - Glinda Wedding Gown Dress Exclusive Pop Vinyl Figure 1929**Funko**$30.78**28 rev8mo ago](https://www.amazon.com/dp/B00I7G69EU)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ariana Grande Glinda #1697 In Bubble Gown Wicked Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$30.25**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0H1LD4LYG) [**Funko POP! Movies: Wicked - Care Bears: Good Luck Bear as Elphaba**Funko**$15.04**3.0★**▲ 1000%**](https://www.amazon.com/dp/B08HH8G9BN) [**Funko Pop! Movies: Wicked X Care Bear - Love-A-Lot Bear as Glinda Upland - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Figure for Collectors**Funko**$15.02**4.2★**▲ 1000%**](https://www.amazon.com/dp/B08HH87BWW) [**Funko Pocket Pop!: Valentines 2-Pack - Elphaba & Glinda (Valentine)**Funko**$14.12**4.5★**▲ 704%**](https://www.amazon.com/dp/B0CW6N21X3) [**VIYIKAMI Wicked the Musical Keychian Because I Knew You I Have Been Changed for Good Gifts for Sister Friendship BFF Gifts Keychian Set of 2 BFF Couples Accessories Valentines Day Gifts for Fans**VIYIKAMI**$12.88**4.7★**▲ 626%**](https://www.amazon.com/dp/B0DSZYRWSF)
**~~View all trending →~~**
## **What buyers say about wicked funko pop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**22%
*“Great for gift”*
**Advertised Vs Actual Product**22%
*“As expected”*
**Collectibles**14%
*“Good collectible”*
**Quality-Overall**12%
*“Good Quality”*
**Value For Money**11%
*“Cute funko-pop at great price”*
**Fun/Entertainment Experience**5%
*“Great fun”*
**Display-Overall**4%
*“display nicely on the desk”*
**Color**2%
*“Color was perfect”*
**Size-Overall**2%
*“The Perfect Size V-Day Display”*
**Design-Overall**2%
*“The figure looks beautiful even without taking it out of the box”*
### **What buyers complain about **
**Size-Overall**30%
*“ITS SMALL”*
**Durability**20%
*“She was turned apart”*
**Strength**10%
*“chain looks like it could break easily”*
**Chain/Key Quality**10%
*“chain looks like it could break easily”*
**Value For Money**10%
*“Cheaper on Funko Website”*
**Advertised Vs Actual Product**10%
*“Wish they mentioned it in the description”*
### **Top return reasons **
**Value For Money**31%
**Size-Overall**15%
**Defective Material/Parts**12%
**Scratch Resistance**6%
**Advertised Vs Actual Product**6%
**Product Condition**5%
**Wrinkles**4%
**Quality-Overall**3%
**Drop/Impact Protection**3%
**Gifting Purpose**3%
## **Common questions**
- **Is wicked funko pop profitable to sell on Amazon United States?**
- The niche generates $261K/yr across 22 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -44.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the wicked funko pop niche?**
- 4 brands and 152 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wicked funko pop?**
- Top complaints mined from reviews: Size-Overall, Durability, Strength. The return rate is 2.0%.
- **When does demand for wicked funko pop peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 22.0× the quietest.
- **What does it cost to enter the wicked funko pop niche?**
- Listings span $12.19–$38.70; the average listing price is $18.78 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.
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