---
title: "White Tempera Paint — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/white-tempera-paint"
last_updated: "2026-08-08T11:05:16.441Z"
locale: en
meta:
description: "Niche score 39/100 · $88K/yr market · 38K searches/yr · $11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $88K/yr market · 38K searches/yr · $11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Tempera Paint — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **white tempera paint**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 16Conversion 100Competition 24Returns 95Price range 57Avg price 46Brand share 15Review moat 25Quality gap 23
**Conversion**
**Incredible****20.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$0.64–$34.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.47**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,611.12**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$88K**
$88K/yr · 38K searches
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white tempera paint is a $88K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white tempera paint market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$92K–$115K**
- units × avg price
- **Conversion rate**
- **20.0%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **41%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**3%**
- Colorations37% - Crayola32% - Prang12% - Handy Art8% - Cra-Z-Art4% - Apple Barrel3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -18.2% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/white-tempera-paint/trend)
## **Top white tempera paint search terms**
- **white tempera paint**18K/yr-18.6%19.2% conv. - **white washable paint**10K/yr-9.4%15.0% conv. - **tempera paint white**3K/yr-12.1%16.4% conv. - **washable white paint**3K/yr-1.7%16.7% conv. - **white tempra paint**2K/yr-41.4%20.2% conv. - **white washable paint for kids**3K/yr-49.2%22.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/white-tempera-paint/search-terms)
## **Top white tempera paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colorations Paraben-Free Washable Vibrant White Tempera Paint 1 Gallon**Colorations**$21.71**4.6★134 rev](https://www.amazon.com/dp/B0DNF5HHXL) [2**Crayola Washable Tempera Paint For Kids White Paint Classroom Supplies Non Toxic 32 Oz Squeeze Bottle**Crayola**$12.57**4.7★2,540 rev](https://www.amazon.com/dp/B000F8MFVY) [3**Crayola Washable Kids Paint White 16oz**Crayola**$6.87**4.6★1,816 rev](https://www.amazon.com/dp/B0016P6HRS) [4**Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle**Colorations**$6.29**4.6★47 rev](https://www.amazon.com/dp/B0DQDVJJS7) [5**Handy Art Little Masters Washable Tempera Paint White Half Gallon 64 oz**Handy Art**$11.86**4.6★2,151 rev](https://www.amazon.com/dp/B0728NXLPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shuttle Art Washable Paint for Kids 128 oz Bulk Tempera Paint with Pump White Paint Non-Toxic Kids Washable Paint for Art and Crafts Classroom & School Must Haves**Shuttle Art**$23.94**3 rev10mo ago](https://www.amazon.com/dp/B0FS7GRCRT) [**Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle**Colorations**$6.29**47 rev1y ago](https://www.amazon.com/dp/B0DQDVJJS7) [**Cra-Z-Art Washable Tempera Paint White 32oz**Cra-Z-Art**$7.13**120 rev1y ago](https://www.amazon.com/dp/B08Z4GW97Y) [**Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack**Colorations**$34.22**1,161 rev1y ago](https://www.amazon.com/dp/B0DNLJR1RJ) [**Colorations Paraben-Free Washable Vibrant White Tempera Paint 1 Gallon**Colorations**$21.71**134 rev1y ago](https://www.amazon.com/dp/B0DNF5HHXL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple Barrel Acrylic Paint in Assorted Colors (2 Ounce) 20503 White**Apple Barrel**$0.64**4.7★**▲ 400%**](https://www.amazon.com/dp/B003MX7UAA) [**Colorations Paraben-Free Tempera Paint for Kids White 16 oz Bottle**Colorations**$6.29**4.6★**▲ 300%**](https://www.amazon.com/dp/B0DQDVJJS7) [**Shuttle Art Washable Paint for Kids 128 oz Bulk Tempera Paint with Pump White Paint Non-Toxic Kids Washable Paint for Art and Crafts Classroom & School Must Haves**Shuttle Art**$23.94**4.6★**▲ 241%**](https://www.amazon.com/dp/B0FS7GRCRT) [**Cra-Z-Art Washable Tempera Paint White 32oz**Cra-Z-Art**$7.13**4.5★**▲ 118%**](https://www.amazon.com/dp/B08Z4GW97Y) [**Colorations Paraben-Free Simply Washable White Tempera Paint for Kids**Colorations**$13.11**4.8★**▲ 118%**](https://www.amazon.com/dp/B09JK13523)
**~~View all trending →~~**
## **What buyers say about white tempera paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**18%
*“Overall, a practical and good-quality paint option”*
**Value For Money**15%
*“Affordable,”*
**Color**14%
*“Vibrant colors”*
**Quality-Overall**14%
*“Great manufacturer”*
**Ease Of Cleaning**7%
*“Easy to clean”*
**Size-Overall**4%
*“Perfect size”*
**Coverage**4%
*“Good coverage”*
**Moist/Dry**3%
*“wasnt dried out or damaged”*
**Advertised Vs Actual Product**3%
*“product is as advertised”*
**Leak-Proof**3%
*“did not leak”*
### **What buyers complain about **
**Paint Quality**35%
*“this paint is awful”*
**Thickness**17%
*“not thick enough”*
**Smell**12%
*“This paint smells AWFUL”*
**Adhesion/Stickiness**6%
*“More like glue”*
**Color**6%
*“There's not enough pigment suspended in the base to cover anything”*
**Ease Of Cleaning**6%
*“Doesnt not wash off the clothing”*
**Leak-Proof**3%
*“it was leaking”*
**Quality-Overall**3%
*“and has a cheap appearance”*
**Water Resistance**3%
*“Very watery”*
**Size-Overall**2%
*“the bottle is huge”*
### **Top return reasons **
**Paint Quality**50%
**Value For Money**17%
**Color**11%
**Size-Overall**6%
**Advertised Vs Actual Product**4%
**Leak-Proof**3%
**Adhesion/Stickiness**1%
**Defective Material/Parts**1%
**Display Colors**1%
**Product Condition**1%
## **Common questions**
- **Is white tempera paint profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the white tempera paint niche?**
- 8 brands and 68 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in white tempera paint?**
- Top complaints mined from reviews: Paint Quality, Thickness, Smell. The return rate is 0.9%.
- **When does demand for white tempera paint peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the white tempera paint niche?**
- Listings span $0.64–$34.22; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 4,611 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)