---
title: "Trend — welcome to derry - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/welcome-to-derry/trend"
last_updated: "2026-08-08T10:26:11.788Z"
locale: en
meta:
  description: "Niche score 44/100 · $330K/yr market · 898K searches/yr · $23.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $330K/yr market · 898K searches/yr · $23.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — welcome to derry - Flapen"
---

# **welcome to derry**

**Skip it**

Soft demand (-45.7% this quarter) — this niche doesn't clear our bar today.

Market size 52Growth 2Conversion 19Competition 80Returns 88Price range 53Avg price 95Brand share 5Review moat 61Quality gap 23

**Avg price**

**Incredible****$23.83**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Review moat**

**Good****1,078.76**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$8.71–$170.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$330K**

$330K/yr · 898K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-45.7%**

90-day search growth — must beat 0% to launch

## Trend