---
title: "Welcome to Derry — $330K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/welcome-to-derry"
last_updated: "2026-08-08T11:43:42.461Z"
locale: en
meta:
description: "Niche score 44/100 · $330K/yr market · 898K searches/yr · $23.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $330K/yr market · 898K searches/yr · $23.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Welcome to Derry — $330K/yr Amazon US Niche (2026) - Flapen"
---
# **welcome to derry**
**Skip it**
Soft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Market size 52Growth 2Conversion 19Competition 80Returns 88Price range 53Avg price 95Brand share 5Review moat 61Quality gap 23
**Avg price**
**Incredible****$23.83**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****1,078.76**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$8.71–$170.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$330K**
$330K/yr · 898K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-45.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, welcome to derry is a $330K/yr Amazon United States market (898K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **welcome to derry market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$298K–$357K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#20,861**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **61%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**158**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 79%
**Open market**
**1%**
- Funko78% - Bioworld16% - Popfunk3% - BWWKTOP1% - Open Road Brands1% - Squishmallows1% - Open — no brand owns it (3 brands, 1%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -45.7% search growth over the last 90 days.
70K50KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/welcome-to-derry/trend)
## **Top welcome to derry search terms**
- **welcome to derry**386K/yr-35.2%0.3% conv. - **pennywise funko pop**93K/yr-39.6%3.1% conv. - **it funko pop**96K/yr-56.4%1.2% conv. - **it welcome to derry**110K/yr-34.2%0.1% conv. - **funko pop it**32K/yr-60.9%1.5% conv. - **funko pop pennywise**21K/yr-35.5%2.8% conv. - **welcome to derry funko pop**28K/yr-65.5%4.2% conv. - **funko pennywise**12K/yr-5.6%1.1% conv. - **it funko pops**15K/yr-59.5%0.6% conv. - **it welcome to derry funko pop**17K/yr-59.8%3.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/welcome-to-derry/search-terms)
## **Top welcome to derry products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7K4%$13K6%$20K8%$26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! TV: Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$15.15**4.8★173 rev](https://www.amazon.com/dp/B0F4497X4K) [2**Funko Pop Movies: It - Pennywise with Boat - (Styles May Vary) Collectible Figure - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans**Funko**$13.55**4.8★5,737 rev](https://www.amazon.com/dp/B073X9SD59) [3**Funko Pop! Movies: IT2 - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display**Funko**$15.27**4.2★26 rev](https://www.amazon.com/dp/B0FPNJ5TM7) [4**Funko Pop! Movies: Pennywise - (1990) - IT - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display**Funko**$14.11**4.9★254 rev](https://www.amazon.com/dp/B08HGPT8YG) [5**Funko POP! TV: IT - Welcome to Derry - Bob Gray as Pennywise**Funko**$12.08**4.7★80 rev](https://www.amazon.com/dp/B0F449LT86)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Popfunk Welcome to Derry High School Icon Unisex T-Shirt Cream Small**Popfunk**$15.93**0 rev2mo ago](https://www.amazon.com/dp/B0H1X6JN96) [**Funko Pop! Movies: IT2 - Pennywise - Shelf Sitter - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display**Funko**$15.27**26 rev5mo ago](https://www.amazon.com/dp/B0FPNJ5TM7) [**Funko Pop! TV: Welcome to Derry - Pennywise - Amazon Exclusive - Collectible Vinyl Figure - Gift Idea - Official Product - Toys for Kids and Adults**Funko**$23.06**123 rev6mo ago](https://www.amazon.com/dp/B0F9YVL2QS) [**Funko Pop! TV: Welcome to Derry - Bloody Pennywise - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$15.15**173 rev7mo ago](https://www.amazon.com/dp/B0F4497X4K) [**Funko POP! TV: IT - Welcome to Derry - Bob Gray as Pennywise**Funko**$12.08**80 rev7mo ago](https://www.amazon.com/dp/B0F449LT86)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Popfunk Welcome to Derry High School Icon Unisex T-Shirt Cream Small**Popfunk**$15.93**0.0★**▲ 676%**](https://www.amazon.com/dp/B0H1X6JN96) [**Bioworld Welcome to Derry Pennywise night shirt on blue heather adult Night Shirt-Medium**Bioworld**$19.99**0.0★**▲ 662%**](https://www.amazon.com/dp/B0FMBBG2N5) [**Welcome to Derry Derry on Black Adult Lounge Short-XL**Bioworld**$24.99**0.0★**▲ 605%**](https://www.amazon.com/dp/B0FMC194VB) [**Bioworld Welcome to Derry Pennywise Always The Eyes Womens Black Mineral Wash Crew Neck Short Sleeve Cropped Baby Tee-XL**Bioworld**$10.11**4.5★**▲ 583%**](https://www.amazon.com/dp/B0FLKFVZ16) [**Bioworld Welcome To Derry All-Over Print Mens Sleep Pajama Pants-XXL**Bioworld**$18.52**4.7★**▲ 338%**](https://www.amazon.com/dp/B0FMYMKMW1)
**~~View all trending →~~**
## **What buyers say about welcome to derry**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**25%
*“Good collectable”*
**Quality-Overall**21%
*“Good quality”*
**Advertised Vs Actual Product**19%
*“Exactly what I wanted”*
**Gifting Purpose**13%
*“Gift”*
**Value For Money**5%
*“Great deal”*
**Fun/Entertainment Experience**5%
*“Adorable toy”*
**Color**3%
*“Pretty”*
**Comfort-Overall**3%
*“Comfortable”*
**Strength**2%
*“Solid”*
**Soft Feel**2%
*“Super soft and comfy”*
### **What buyers complain about **
**Display-Overall**50%
*“I don't even want to display this it is so bad”*
**Size-Overall**17%
*“Small size”*
### **Top return reasons **
**Value For Money**20%
**Size-Overall**16%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**11%
**Drop/Impact Protection**10%
**Display-Overall**6%
**Product Condition**4%
**Brightness/Shine/Glow**3%
**Functionality-Overall**2%
**Gifting Purpose**2%
## **Common questions**
- **Is welcome to derry profitable to sell on Amazon United States?**
- The niche generates $330K/yr across 46 tracked products. 13 of 29 products launched in the last 360 days are still selling. 90-day search growth is -45.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the welcome to derry niche?**
- 9 brands and 158 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in welcome to derry?**
- Top complaints mined from reviews: Display-Overall, Size-Overall. The return rate is 1.4%.
- **What does it cost to enter the welcome to derry niche?**
- Listings span $8.71–$170.05; the average listing price is $23.83 (sweet spot $15–$100). The average incumbent carries 1,079 reviews — the moat a new listing must climb.
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