---
title: "Search terms — wednesday lego - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/wednesday-lego/search-terms"
last_updated: "2026-08-08T13:13:33.123Z"
locale: en
meta:
  description: "Niche score 45/100 · $253K/yr market · 452K searches/yr · $23.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $253K/yr market · 452K searches/yr · $23.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — wednesday lego - Flapen"
---

# **wednesday lego**

**Skip it**

Soft demand (-31.6% this quarter) — this niche doesn't clear our bar today.

Market size 47Growth 9Conversion 30Competition 81Returns 34Price range 80Avg price 95Brand share 47Review moat 66Quality gap 18

**Avg price**

**Incredible****$23.35**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Great****$4.97–$109.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****858**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$253K**

$253K/yr · 452K searches

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-31.6%**

90-day search growth — must beat 0% to launch

## Search terms