---
title: "Trend — waterproof playing cards - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/waterproof-playing-cards/trend"
last_updated: "2026-08-08T13:44:09.925Z"
locale: en
meta:
  description: "Niche score 56/100 · $904K/yr market · 920K searches/yr · $12.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $904K/yr market · 920K searches/yr · $12.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — waterproof playing cards - Flapen"
---

# **waterproof playing cards**

**Launch it**

A $904K/yr market growing +78.3% this quarter with returns at 0.8% — clears our launch bar.

Market size 76Growth 82Conversion 78Competition 12Returns 96Price range 77Avg price 57Brand share 28Review moat 25Quality gap 27

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+78.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$5.96–$45.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$904K**

$904K/yr · 920K searches

**Avg price**

**Good****$12.80**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,477.2**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

## Trend