---
title: "Products — waterproof games - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/waterproof-games/products"
last_updated: "2026-08-08T13:41:45.939Z"
locale: en
meta:
  description: "Niche score 67/100 · $1.2M/yr market · 881K searches/yr · $19.17 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $1.2M/yr market · 881K searches/yr · $19.17 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — waterproof games - Flapen"
---

# **waterproof games**

**Launch it**

A $1.2M/yr market growing +216.3% this quarter with returns at 1.0% — clears our launch bar.

Market size 82Growth 98Conversion 76Competition 47Returns 95Price range 76Avg price 85Brand share 33Review moat 24Quality gap 32

**Growth**

**Incredible****+216.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.17**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.2M**

$1.2M/yr · 881K searches

**Conversion**

**Great****7.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$5.96–$43.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,386.8**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Products