---
title: "Washable Crayons — $329K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/washable-crayons"
last_updated: "2026-08-08T11:00:03.641Z"
locale: en
meta:
description: "Niche score 48/100 · $329K/yr market · 332K searches/yr · $12.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $329K/yr market · 332K searches/yr · $12.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Washable Crayons — $329K/yr Amazon US Niche (2026) - Flapen"
---
# **washable crayons**
**Skip it**
A deep review moat (6,769 avg reviews) — this niche doesn't clear our bar today.
Market size 52Growth 26Conversion 79Competition 46Returns 96Price range 43Avg price 52Brand share 30Review moat 23Quality gap 24
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$329K**
$329K/yr · 332K searches
**Avg price**
**Good****$12.24**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$1.68–$24.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,769.38**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, washable crayons is a $329K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washable crayons market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$367K–$490K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**134**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**9%**
- Crayola49% - Cra-Z-Art15% - JUPITEARTH13% - TinyGeeks7% - ZENO4% - Lebze4% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — +0.9% search growth over the last 90 days.
90K70KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Mar · busiest ÷ quietest = 29.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/washable-crayons/trend)
## **Top washable crayons search terms**
- **washable crayons**131K/yr-6.7%7.4% conv. - **washable crayons for toddlers 1-3**50K/yr-32.0%9.1% conv. - **washables crayons**27K/yr+25.5%0.0% conv. - **crayons washable**17K/yr+54.8%6.2% conv. - **crayola washable crayons**23K/yr+16.7%7.4% conv. - **washable crayons for kids**13K/yr+3.8%10.1% conv. - **crayolas lavables para nios**6K/yr+149.3%2.9% conv. - **crayones lavables para nios**6K/yr+160.6%1.5% conv. - **washable crayons for toddlers**10K/yr-10.4%8.3% conv. - **toddler crayons washable**6K/yr-9.4%9.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/washable-crayons/search-terms)
## **Top washable crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$33K20%$66K30%$99K40%$131K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Washable Crayons Large Size 8 Colors Pack of 1**Crayola**$7.01**4.8★11,294 rev](https://www.amazon.com/dp/B00CGOIV0E) [2**Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential**Cra-Z-Art**$1.68**4.6★4,689 rev](https://www.amazon.com/dp/B00KDCIA0M) [3![Crayola Washable Crayons for Kids - 64ct (2 Boxes) Classroom Must Haves Teacher School Supplies Essentials Bulk Crayons for Toddlers [Amazon Exclusive]](https://m.media-amazon.com/images/I/51p2OlX9RvL.jpg)**Crayola Washable Crayons for Kids - 64ct (2 Boxes) Classroom Must Haves Teacher School Supplies Essentials Bulk Crayons for Toddlers \[Amazon Exclusive\]**Crayola**$19.60**4.8★5,854 rev](https://www.amazon.com/dp/B07KY2HBCM) [4**Crayola Large Washable Crayons 16 Pack - 2 Packs**Crayola**$11.38**4.6★628 rev](https://www.amazon.com/dp/B00FW4LMAQ) [5**TinyGeeks Jumbo Crayons (18 Colors) Non-Toxic Washable Crayons for Toddlers and Kids (Ages 1-8) Easy-to-Hold - Ideal for Travel Art and Learning**TinyGeeks**$9.10**4.7★1,420 rev](https://www.amazon.com/dp/B0CY5DSLWN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jar Melo Jumbo Crayons for Toddlers 12 Colors TwistJoy Crayon Non Toxic Washable Easy to Hold Large Crayons Gift for Boys and Girls Back to School**Jar Melo**$18.20**774 rev11mo ago](https://www.amazon.com/dp/B0FCLBLN6Y) [**24 Colors Jumbo Crayons for Toddlers 1-3 Non-Toxic Washable Crayon for Kids Ages 4-8 Easy to Hold and Unbreakable Big Toddler Crayons for Toddler Coloring.Best Gift for Holiday Travel and Art**FUMILE**$9.72**265 rev1y ago](https://www.amazon.com/dp/B0F29ZH4TZ) [**Jumbo Crayons For Toddlers 1-3 - 16pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - With Printed & PDF Crayon Color Sheets - Non Toxic Washable Large & Easy To Grip - Toddler Coloring Art Supplies**Momo & Nashi**$14.44**1,294 rev1y ago](https://www.amazon.com/dp/B0DBHRP6SK) [**16 Colors Jumbo Crayons for Toddlers Washable Easy to Hold Large Crayons for Kids Ages 4-8 Non-Toxic Crayon for School Art Supplies Classroom Must Haves Birthday Easter Gifts for Boys Girls**Officygnet**$14.90**338 rev1y ago](https://www.amazon.com/dp/B0DNWPMZB9) [**JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable**JUPITEARTH**$12.26**684 rev1y ago](https://www.amazon.com/dp/B0DNSY5CMS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Ultra-Clean Washable Crayons (526916) 16 Colors**Crayola**$8.26**4.7★**▲ 310%**](https://www.amazon.com/dp/B00004UE44) [**Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential**Cra-Z-Art**$1.68**4.6★**▲ 83%**](https://www.amazon.com/dp/B00KDCIA0M) [**Crayola Washable Crayons Large Size 8 Colors Pack of 1**Crayola**$7.01**4.8★**▲ 78%**](https://www.amazon.com/dp/B00CGOIV0E) [**JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable**JUPITEARTH**$12.26**4.4★**▲ 77%**](https://www.amazon.com/dp/B0DNSY5CMS) [**JUPITEARTH 12 Color Twist Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons 2-4 Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls**JUPITEARTH**$12.84**4.5★**▲ 75%**](https://www.amazon.com/dp/B0CSK62FX7)
**~~View all trending →~~**
## **What buyers say about washable crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Amazing color”*
**Quality-Overall**9%
*“Excellent product”*
**Ease Of Use**8%
*“Easy to hold”*
**Durability**8%
*“They dont break easily”*
**Size-Overall**5%
*“Very pleased with the size of these”*
**Ease Of Cleaning**4%
*“Fortunately these crayons clean up easily”*
**Soft Feel**4%
*“so SOFT”*
**Fun/Entertainment Experience**4%
*“Fun to use”*
**Value For Money**4%
*“well worth it”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
### **What buyers complain about **
**Color**28%
*“all the colors came out very pale”*
**Durability**12%
*“Dont last”*
**Quality-Overall**7%
*“Boxes are not good quality”*
**Size-Overall**3%
*“Size seems small”*
**Value For Money**2%
*“I see why these are cheaper”*
**Display Colors**2%
*“all the colors BARELY show up on coloring book pages”*
**Smudge Resistance**2%
*“Smudges and smears”*
**Stain Resistance**2%
*“Stains everything”*
**Ease Of Cleaning**2%
*“Very messy”*
**Product Condition**2%
*“Looks used”*
### **Top return reasons **
**Color**17%
**Value For Money**16%
**Size-Overall**11%
**Advertised Vs Actual Product**10%
**Product Condition**8%
**Defective Material/Parts**6%
**Functionality-Overall**4%
**Quality-Overall**4%
**Smell**3%
**Ease Of Cleaning**3%
## **Common questions**
- **Is washable crayons profitable to sell on Amazon United States?**
- The niche generates $329K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the washable crayons niche?**
- 11 brands and 134 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in washable crayons?**
- Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 0.8%.
- **When does demand for washable crayons peak?**
- Demand peaks in Mar; the busiest month runs 29.6× the quietest.
- **What does it cost to enter the washable crayons niche?**
- Listings span $1.68–$24.88; the average listing price is $12.24 (sweet spot $15–$100). The average incumbent carries 6,769 reviews — the moat a new listing must climb.
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