---
title: "Vulpix Plush — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/vulpix-plush"
last_updated: "2026-08-08T10:59:42.575Z"
locale: en
meta:
description: "Niche score 42/100 · $58K/yr market · 131K searches/yr · $30.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $58K/yr market · 131K searches/yr · $30.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vulpix Plush — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **vulpix plush**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 23Conversion 18Competition 70Returns 82Price range 61Avg price 95Brand share 10Review moat 83Quality gap 28
**Avg price**
**Incredible****$30.61**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****337.41**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$1.85–$140.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$58K**
$58K/yr · 131K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, vulpix plush is a $58K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vulpix plush market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$92K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#13,625**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **49%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**240**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 80%
**Open market**
**3%**
- Pokémon77% - Sanei11% - Funko5% - Loungefly3% - SnowStoppers2% - ASICS1% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -3.2% search growth over the last 90 days.
5K4KHoliday '24Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/vulpix-plush/trend)
## **Top vulpix plush search terms**
- **vulpix**38K/yr+1.7%0.9% conv. - **vulpix plush**25K/yr-2.5%2.0% conv. - **alolan vulpix**17K/yr-0.6%1.1% conv. - **ninetales**14K/yr-1.7%0.9% conv. - **ninetales plush**11K/yr-14.8%1.2% conv. - **ninetales pokemon card**8K/yr-8.8%1.5% conv. - **vulpix pokemon card**6K/yr+4.9%2.7% conv. - **alolan vulpix plush**9K/yr-18.8%2.1% conv. - **ninetails**4K/yr-11.0%1.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/vulpix-plush/search-terms)
## **Top vulpix plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Center: Sitting Cuties: Vulpix Plush # 37 - Generation 1-6 in**Pokémon**$30.97**3.8★13 rev](https://www.amazon.com/dp/B0CQ1J17NX) [2**Sanei PP61 Alolan Vulpix Pokemon All Star Collection Stuffed Plush 7 156 months to 180 months**Sanei**$23.65**4.8★363 rev](https://www.amazon.com/dp/B01MTCZS89) [3**Pokemon Center Original A037 Plush Fit Vulpix (Alola Form)**Pokémon**$32.31**4.0★11 rev](https://www.amazon.com/dp/B0F5GT8K3H) [4**Pokemon Center: Sitting Cuties: Ninetales Plush # 38 - Generation 1-6 in**Pokémon**$34.72**5.0★8 rev](https://www.amazon.com/dp/B0CPLHN3L2) [5**Pokemon Vulpix 8 Plush - Officially Licensed - Generation One Figure - Authentic Soft Stuffed Animal Toy - Gift for Kids Boys Girls - 2+**Pokémon**$25.41**4.8★366 rev](https://www.amazon.com/dp/B0BT27FF53)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokmon Center: Alolan Vulpix Comfy Friends Plush**Pokémon**$89.11**0 rev4mo ago](https://www.amazon.com/dp/B0GT26G8XM) [**Loungefly Pokemon Vulpix Cosplay Womens Backpack**Loungefly**$87.00**6 rev10mo ago](https://www.amazon.com/dp/B0FSNDR52D) [**Pokmon Center: Alolan Vulpix Sitting Cuties Plush**Pokémon**$34.21**7 rev10mo ago](https://www.amazon.com/dp/B0FR6VSQCJ) [**Funko Pop! Games: Pokemon - Ninetails - Ninetales - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Games Fans - Model Figure for Collectors and Display**Funko**$14.51**162 rev1y ago](https://www.amazon.com/dp/B0DSWDYBK4) [**Pokemon Center Original A037 Plush Fit Vulpix (Alola Form)**Pokémon**$32.31**11 rev1y ago](https://www.amazon.com/dp/B0F5GT8K3H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASICS Womens NOVABLAST 5 Running Shoes 8 White/Piedmont Grey**ASICS**$140.14**4.5★**▲ 271%**](https://www.amazon.com/dp/B0D3JDZZHB) [**Bioworld Naruto Shippuden Ninetails Kanji Mens Black Sleep Pajama Pants-Medium**Bioworld**$20.79**3.6★**▲ 256%**](https://www.amazon.com/dp/B09MG7BX5M) [**Pokemon Center: Sitting Cuties: Ninetales Plush # 38 - Generation 1-6 in**Pokémon**$34.72**5.0★**▲ 177%**](https://www.amazon.com/dp/B0CPLHN3L2) [**Pokmon Center: Alolan Vulpix Comfy Friends Plush**Pokémon**$89.11**0.0★**▲ 153%**](https://www.amazon.com/dp/B0GT26G8XM) [**Ninetales Vulpix 020/132 - Mega Evolution - Pokemon 2 Card Lot**Pokémon**$2.81**5.0★**▲ 127%**](https://www.amazon.com/dp/B0GJDT41WD)
**~~View all trending →~~**
## **What buyers say about vulpix plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“seems well balanced thank you”*
**Advertised Vs Actual Product**15%
*“Excellent, as expected”*
**Collectibles**14%
*“Good card”*
**Soft Feel**7%
*“Cute and soft and no toe beans”*
**Size-Overall**6%
*“Prefect size”*
**Durability**6%
*“durable”*
**Fun/Entertainment Experience**5%
*“So fun”*
**Design-Overall**4%
*“Love the design and quality”*
**Value For Money**3%
*“Good value for what it costs”*
**Exercise/Sports Suitability**2%
*“I love these shoes by far my most favorite when it comes to doing any kind of cardio workout”*
### **What buyers complain about **
**Size-Overall**44%
*“Bigger than I thought they would be”*
**Value For Money**11%
*“Insane they 35 dollars for something that is so small”*
**Gifting Purpose**6%
*“Was supposed to be a gift”*
**Ease Of Cleaning**3%
*“The toy itself was dirty”*
**Feet Fit**3%
*“Made to be wide”*
**Product Condition**3%
*“The product I received was not new”*
**Design-Overall**3%
*“Design washed away”*
**Print Quality**3%
*“Print faded after one wash”*
**Color**3%
*“Will continue to buy just wish they had more colors”*
### **Top return reasons **
**Size-Overall**37%
**Feet Fit**17%
**Value For Money**8%
**Width**6%
**Product Condition**3%
**Advertised Vs Actual Product**3%
**Scratch Resistance**2%
**Comfort-Overall**2%
**Cushion**2%
**Pain Relief-Overall**2%
## **Common questions**
- **Is vulpix plush profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 41 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the vulpix plush niche?**
- 8 brands and 240 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in vulpix plush?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Gifting Purpose. The return rate is 1.6%.
- **When does demand for vulpix plush peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the vulpix plush niche?**
- Listings span $1.85–$140.14; the average listing price is $30.61 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.
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