---
title: "Ursula Doll — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/ursula-doll"
last_updated: "2026-08-08T11:01:08.595Z"
locale: en
meta:
description: "Niche score 40/100 · $19K/yr market · 39K searches/yr · $27.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $19K/yr market · 39K searches/yr · $27.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ursula Doll — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **ursula doll**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 48Conversion 23Competition 45Returns 81Price range 62Avg price 95Brand share 15Review moat 74Quality gap 17
**Avg price**
**Incredible****$27.14**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****526.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.73–$142.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+18.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$19K**
$19K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, ursula doll is a $19K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ursula doll market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$34K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#2,885**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **28%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**157**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**4%**
- Disney Store35% - Mattel25% - Disney Princess20% - Disney8% - Just Play6% - Squishmallows3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.3% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/ursula-doll/trend)
## **Top ursula doll search terms**
- **ursula doll**20K/yr+29.2%2.1% conv. - **ursula toy**9K/yr+3.6%3.1% conv. - **ursula plush**4K/yr+21.9%2.5% conv. - **ursula toys**3K/yr+3.3%1.5% conv. - **ursula barbie**1K/yr-13.2%3.6% conv. - **ursula barbie doll**1K/yr+19.6%2.7% conv. - **disney ursula doll**652/yr+50.4%0.5% conv. - **little mermaid ursula doll**286/yr-27.0%2.2% conv. - **disney the little mermaid ursula doll**22/yr+0.0%0.0% conv. - **ursula doll 2023**18/yr-50.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/ursula-doll/search-terms)
## **Top ursula doll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Princess Villains Ursula Fashion Doll Accessories and Removable Clothes Disney Villains Toy for Kids 5 Years Old and Up**Disney Princess**$14.78**4.8★1,397 rev](https://www.amazon.com/dp/B08TRM668M) [2**Disney Store Official Ursula Plush Doll from The Little Mermaid Vault Plush Collection - Detailed Sculpting Embroidered Features Faux Fur Satin Pendant Toys**Disney Store**$19.22**4.8★35 rev](https://www.amazon.com/dp/B0DHSTGJ53) [3**Mattel Disney The Little Mermaid Ursula Fashion Doll & Accessory Inspired by the Movie Collectible Toy**Mattel**$20.07**4.8★860 rev](https://www.amazon.com/dp/B0B48125LZ) [4**Disney Store Official Ariel Classic Doll Gift Set - Includes The Little Mermaid Ursula & King Triton Dolls Plus More - Disney Classic Dolls & Accessories Playset for Imaginative Play**Disney Store**$83.65**5.0★7 rev](https://www.amazon.com/dp/B0FS31JWWZ) [5**Disney Store Official The Little Mermaid Figure Set 8 Fully Sculpted Disney Figures Including Ariel Prince Eric Ursula & More in Double-Tiered Box with Scenic Backgrounds**Disney Store**$29.09**4.7★887 rev](https://www.amazon.com/dp/B0F7MTZ98L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Disney Princess Ariel Set of 4 Small Dolls Inspired by Movie**Mattel**$17.71**76 rev9mo ago](https://www.amazon.com/dp/B0FGFPX23L) [**Disney Villains Chibi in Motion 4-Pack Bag Charms with Mystery Figure**Bulls I Tys**$11.62**6 rev9mo ago](https://www.amazon.com/dp/B0G5BTXQGF) [**Disney Store Official Ariel Classic Doll Gift Set - Includes The Little Mermaid Ursula & King Triton Dolls Plus More - Disney Classic Dolls & Accessories Playset for Imaginative Play**Disney Store**$83.65**7 rev10mo ago](https://www.amazon.com/dp/B0FS31JWWZ) [**Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display**Funko**$18.89**53 rev1y ago](https://www.amazon.com/dp/B0CDJHBGFB) [**Disney Store Official The Little Mermaid Figure Set 8 Fully Sculpted Disney Figures Including Ariel Prince Eric Ursula & More in Double-Tiered Box with Scenic Backgrounds**Disney Store**$29.09**887 rev1y ago](https://www.amazon.com/dp/B0F7MTZ98L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Villains Chibi in Motion 4-Pack Bag Charms with Mystery Figure**Bulls I Tys**$11.62**4.8★**▲ 200%**](https://www.amazon.com/dp/B0G5BTXQGF) [**Disney Store Official Disney Villains Ursula The Little Mermaid 36cm Plush Toy**Disney Store**$38.61**4.7★**▲ 186%**](https://www.amazon.com/dp/B0DLH7N46L) [**Disney Store Official Ariel Classic Doll Gift Set - Includes The Little Mermaid Ursula & King Triton Dolls Plus More - Disney Classic Dolls & Accessories Playset for Imaginative Play**Disney Store**$83.65**5.0★**▲ 131%**](https://www.amazon.com/dp/B0FS31JWWZ) [**Mattel Disney Princess Toys Prince Eric Posable Fashion Doll in Signature Outfit Inspired by The Little Mermaid Movie**Mattel**$19.67**4.8★**▲ 80%**](https://www.amazon.com/dp/B0B2B3M8F1) [**Disney Store Official Ursula Plush Doll from The Little Mermaid Vault Plush Collection - Detailed Sculpting Embroidered Features Faux Fur Satin Pendant Toys**Disney Store**$19.22**4.8★**▲ 70%**](https://www.amazon.com/dp/B0DHSTGJ53)
**~~View all trending →~~**
## **What buyers say about ursula doll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Overall, its a high-quality, eye-catching set thats perfect for any Disney villain fan”*
**Value For Money**21%
*“great price”*
**Size-Overall**8%
*“Great size and quality”*
**Gifting Purpose**6%
*“She loved her gift”*
**Fun/Entertainment Experience**5%
*“Super cute and fun”*
**Brightness/Shine/Glow**5%
*“on top of that I got a really nice one that is shiny”*
**Collectibles**5%
*“Absolutely love for my collection”*
**Material Quality**4%
*“Good material and it looks great”*
**Efficiency**4%
*“Works well and hours of play after original use”*
**Color**4%
*“The colors are vivid”*
### **What buyers complain about **
**Size-Overall**19%
*“Quite larger then the others plushys”*
**Fun/Entertainment Experience**15%
*“she isn't enjoying the toys as much as I'd hoped”*
**Product Condition**13%
*“Arrived Used”*
**Portability**13%
*“I wish it was posable”*
**Design-Overall**7%
*“Bad design”*
**Ease Of Use**6%
*“They are difficult to follow”*
**Instructions/User Manual/Troubleshooting**6%
*“The instructions are written horribly”*
**Grip**4%
*“it just falls off”*
**Strap/String Quality**4%
*“the string is too short to be able to slip it on”*
**Quality-Overall**3%
*“I expected a better quality product for the money”*
### **Top return reasons **
**Size-Overall**31%
**Value For Money**13%
**Advertised Vs Actual Product**10%
**Functionality-Overall**8%
**Product Condition**8%
**Gifting Purpose**6%
**Defective Material/Parts**6%
**Audio Quality**3%
**Quality-Overall**2%
**Smell**2%
## **Common questions**
- **Is ursula doll profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the ursula doll niche?**
- 8 brands and 157 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in ursula doll?**
- Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Product Condition. The return rate is 1.7%.
- **When does demand for ursula doll peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the ursula doll niche?**
- Listings span $4.73–$142.04; the average listing price is $27.14 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.
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