---
title: "Search terms — unstable unicorns expansion packs - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/unstable-unicorns-expansion-packs/search-terms"
last_updated: "2026-08-08T11:55:32.013Z"
locale: en
meta:
  description: "Niche score 29/100 · $29K/yr market · 40K searches/yr · $12.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 29/100 · $29K/yr market · 40K searches/yr · $12.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — unstable unicorns expansion packs - Flapen"
---

# **unstable unicorns expansion packs**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 12Conversion 63Competition 12Returns 92Price range 19Avg price 58Brand share 0Review moat 57Quality gap 16

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.98**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,218.3**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$9.03–$16.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-26.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$29K**

$29K/yr · 40K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms