---
title: "Uno Reverse Card — $5.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/uno-reverse-card"
last_updated: "2026-08-08T11:00:18.551Z"
locale: en
meta:
description: "Niche score 49/100 · $5.3M/yr market · 5.4M searches/yr · $11.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $5.3M/yr market · 5.4M searches/yr · $11.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Uno Reverse Card — $5.3M/yr Amazon US Niche (2026) - Flapen"
---
# **uno reverse card**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 98Growth 43Conversion 80Competition 26Returns 93Price range 46Avg price 49Brand share 0Review moat 18Quality gap 16
**Market size**
**Incredible****$5.3M**
$5.3M/yr · 5.4M searches
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.92**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.51–$22.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****17,724.87**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, uno reverse card is a $5.3M/yr Amazon United States market (5.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **uno reverse card market data**
- **Units sold / yr**
- **500K–600K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$6.0M–$7.2M**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**142**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Mattel Games62% - UNO25% - Mattel11% - Regal Games2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.
250K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/uno-reverse-card/trend)
## **Top uno reverse card search terms**
- **uno**2.6M/yr+12.3%6.3% conv. - **uno card game**1.8M/yr+8.4%8.6% conv. - **uno cards**409K/yr+30.0%6.4% conv. - **uno flip**153K/yr+15.5%4.0% conv. - **uno games**108K/yr-8.8%1.9% conv. - **classic uno card game deck**19K/yr+474.4%11.5% conv. - **uno game**56K/yr+6.0%4.9% conv. - **uno flip card game**53K/yr+62.7%5.5% conv. - **uno cards bulk**25K/yr+42.0%4.2% conv. - **uno card**31K/yr+19.0%5.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/uno-reverse-card/search-terms)
## **Top uno reverse card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$528K20%$1.1M30%$1.6M40%$2.1M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Games UNO Card Game for Kid Adult & Family Nights & Parties Travel & Vacations Color Blind Accessible & Customizable Deck (Amazon Exclusive)**Mattel Games**$11.43**4.8★60,612 rev](https://www.amazon.com/dp/B07P6MZPK3) [2**Mattel 4347154784 Uno Card Game 2 Pack Red**UNO**$13.93**4.8★2,540 rev](https://www.amazon.com/dp/B07DCXC193) [3**Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+**Mattel Games**$15.70**4.8★8,262 rev](https://www.amazon.com/dp/B0CBT2N7N1) [4**UNO GO! Pocket-Sized Cards for On The Go Play Mini Sized Playing Cards for Travel Stocking Stuffer Birthday Party Kids Adults Family Game Night Color Matching Fun**UNO**$6.51**4.5★1,213 rev](https://www.amazon.com/dp/B09L5F93P8) [5**Mattel Uno Original and Uno Flip Card Games Combo Pack of 2**Mattel**$11.56**4.8★4,002 rev](https://www.amazon.com/dp/B07TJT135V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Mattel Games**$11.97**1,077 rev11mo ago](https://www.amazon.com/dp/B0F979GZ8B) [**Mattel Games UNO Card Game with 2 Add On Packs with Storage Tin**Mattel Games**$14.28**1,367 rev1y ago](https://www.amazon.com/dp/B0D9R9WBQT) [**Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+**Mattel Games**$15.70**8,262 rev2y ago](https://www.amazon.com/dp/B0CBT2N7N1) [**Mattel Games UNO FLIP! Card Game in Storage & Travel Tin Color Blind Accessible Deck for Kids Adults & Family Nights & Parties (Amazon Exclusive)**Mattel Games**$11.93**11,833 rev3y ago](https://www.amazon.com/dp/B07P8WVZ5D) [**UNO GO! Pocket-Sized Cards for On The Go Play Mini Sized Playing Cards for Travel Stocking Stuffer Birthday Party Kids Adults Family Game Night Color Matching Fun**UNO**$6.51**1,213 rev4y ago](https://www.amazon.com/dp/B09L5F93P8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Games UNO Super Mario Card Game for Kids Adults Families & Game Nights Themed Deck & Special Rule for 2 to 10 Players**Mattel Games**$7.91**4.8★**▲ 304%**](https://www.amazon.com/dp/B01ARGC2VQ) [**Mattel Games 42003 Uno Card Game**Mattel**$11.20**4.6★**▲ 187%**](https://www.amazon.com/dp/B01MG6C6K9) [**UNO GO! Pocket-Sized Cards for On The Go Play Mini Sized Playing Cards for Travel Stocking Stuffer Birthday Party Kids Adults Family Game Night Color Matching Fun**UNO**$6.51**4.5★**▲ 162%**](https://www.amazon.com/dp/B09L5F93P8) [**Mattel 4347154784 Uno Card Game 2 Pack Red**UNO**$13.93**4.8★**▲ 52%**](https://www.amazon.com/dp/B07DCXC193) [**Mattel Games UNO Card Game for Kid Adult & Family Nights & Parties Travel & Vacations Color Blind Accessible & Customizable Deck (Amazon Exclusive)**Mattel Games**$11.43**4.8★**▲ 31%**](https://www.amazon.com/dp/B07P6MZPK3)
**~~View all trending →~~**
## **What buyers say about uno reverse card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**55%
*“Fun for the whole family”*
**Value For Money**7%
*“Good price”*
**Quality-Overall**7%
*“Good quality cards”*
**Gifting Purpose**5%
*“makes great for gifts”*
**Ease Of Use**4%
*“Very easy to use”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Trivia Games**3%
*“Great tradtional family game”*
**Collectibles**3%
*“Great collection for my family”*
**Size-Overall**2%
*“Perfect size”*
**Strength**2%
*“Very sturdy cards”*
### **What buyers complain about **
**Size-Overall**34%
*“Really Small”*
**Fun/Entertainment Experience**9%
*“My grandson didnt enjoy these card games”*
**Value For Money**7%
*“they raised the price”*
**Functionality-Overall**5%
*“Second machine and it does not work”*
**Quality-Overall**4%
*“Poor quality”*
**Instructions/User Manual/Troubleshooting**4%
*“the instructions could be clearer”*
**Product Condition**3%
*“the cards were already damaged and worn”*
**Noise Level**3%
*“It is a little loud”*
**Ease Of Use**2%
*“Not easy to handle”*
**Gifting Purpose**2%
*“It was ment for a gift which I will not give because of condition”*
### **Top return reasons **
**Size-Overall**44%
**Value For Money**21%
**Advertised Vs Actual Product**9%
**Product Condition**5%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Gifting Purpose**2%
**Quality-Overall**2%
**Weight Heavy**1%
**Fun/Entertainment Experience**1%
## **Common questions**
- **Is uno reverse card profitable to sell on Amazon United States?**
- The niche generates $5.3M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the uno reverse card niche?**
- 4 brands and 142 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in uno reverse card?**
- Top complaints mined from reviews: Size-Overall, Fun/Entertainment Experience, Value For Money. The return rate is 1.1%.
- **When does demand for uno reverse card peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the uno reverse card niche?**
- Listings span $6.51–$22.19; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 17,725 reviews — the moat a new listing must climb.
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