---
title: "Uno Flip — $376K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/uno-flip"
last_updated: "2026-08-08T10:17:54.220Z"
locale: en
meta:
description: "Niche score 44/100 · $376K/yr market · 267K searches/yr · $15.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $376K/yr market · 267K searches/yr · $15.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Uno Flip — $376K/yr Amazon US Niche (2026) - Flapen"
---
# **uno flip**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 46Conversion 82Competition 10Returns 86Price range 80Avg price 77Brand share 0Review moat 27Quality gap 17
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$11.56–$30.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.98**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$376K**
$376K/yr · 267K searches
**Growth**
**Okay****+16.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,816.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, uno flip is a $376K/yr Amazon United States market (267K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **uno flip market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$479K–$639K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#516**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Mattel Games73% - Mattel23% - UNO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.8% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/uno-flip/trend)
## **Top uno flip search terms**
- **uno flip**153K/yr+15.5%5.0% conv. - **uno flip card game**53K/yr+62.7%6.8% conv. - **phase 10 flip**21K/yr+2.5%0.2% conv. - **uno flip attack**14K/yr-0.8%6.0% conv. - **phase 10 flip card game**6K/yr+21.1%0.4% conv. - **flip uno card game**6K/yr-28.9%5.6% conv. - **uno flip attack card game**4K/yr-13.8%6.9% conv. - **uni flip**3K/yr-1.4%7.6% conv. - **card games uno flip**3K/yr-52.0%2.4% conv. - **uno card game flip**3K/yr-31.6%6.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/uno-flip/search-terms)
## **Top uno flip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$56K30%$113K45%$169K60%$226K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Games UNO FLIP! Card Game in Storage & Travel Tin Color Blind Accessible Deck for Kids Adults & Family Nights & Parties (Amazon Exclusive)**Mattel Games**$11.93**4.8★11,833 rev](https://www.amazon.com/dp/B07P8WVZ5D) [2**Mattel Games UNO Flip Attack Card Game Ages 7+ 2-10 Players**Mattel Games**$15.99**4.7★4,818 rev](https://www.amazon.com/dp/B0CPKM9RY4) [3**Mattel Uno Flip Card Game Combo Pack of 2**Mattel**$16.78**4.6★63 rev](https://www.amazon.com/dp/B0DNMZ16TD) [4**Mattel Uno Original and Uno Flip Card Games Combo Pack of 2**Mattel**$11.56**4.8★4,002 rev](https://www.amazon.com/dp/B07TJT135V) [5**Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+**Mattel Games**$15.70**4.8★8,262 rev](https://www.amazon.com/dp/B0CBT2N7N1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Mattel Games**$11.97**1,077 rev11mo ago](https://www.amazon.com/dp/B0F979GZ8B) [**Mattel Uno No Mercy Flip and Dos Card Game Combo Pack of 3**Mattel**$30.17**46 rev1y ago](https://www.amazon.com/dp/B0F7LWGZ3V) [**Mattel Uno Flip Card Game Combo Pack of 2**Mattel**$16.78**63 rev1y ago](https://www.amazon.com/dp/B0DNMZ16TD) [**Mattel Games UNO Flip Attack Card Game Ages 7+ 2-10 Players**Mattel Games**$15.99**4,818 rev2y ago](https://www.amazon.com/dp/B0CPKM9RY4) [**Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+**Mattel Games**$15.70**8,262 rev2y ago](https://www.amazon.com/dp/B0CBT2N7N1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Uno No Mercy Flip and Dos Card Game Combo Pack of 3**Mattel**$30.17**4.9★**▲ 205%**](https://www.amazon.com/dp/B0F7LWGZ3V) [**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Mattel Games**$11.97**4.7★**▲ 61%**](https://www.amazon.com/dp/B0F979GZ8B) [**Mattel Uno Flip Card Game Combo Pack of 2**Mattel**$16.78**4.6★**▲ 59%**](https://www.amazon.com/dp/B0DNMZ16TD) [**Mattel Games UNO Show em No Mercy Card Game in Storage Tin Ages 7+**Mattel Games**$15.70**4.8★**▲ 51%**](https://www.amazon.com/dp/B0CBT2N7N1) [**Mattel Games UNO FLIP! Card Game in Storage & Travel Tin Color Blind Accessible Deck for Kids Adults & Family Nights & Parties (Amazon Exclusive)**Mattel Games**$11.93**4.8★**— 5%**](https://www.amazon.com/dp/B07P8WVZ5D)
**~~View all trending →~~**
## **What buyers say about uno flip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**69%
*“Fun for the whole family”*
**Value For Money**5%
*“Great product at a great price”*
**Quality-Overall**5%
*“Good quality”*
**Gifting Purpose**5%
*“makes great for gifts”*
**Advertised Vs Actual Product**3%
*“Good fun and as shown”*
**Ease Of Use**3%
*“Easy & fun to play”*
**Portability**2%
*“Travels well”*
**Collectibles**2%
*“The handy travel tin keeps everything organized and makes it super easy to bring to gatherings, parties, or game nights anywhere”*
**Trivia Games**1%
*“Fun twist on old favorite; great quality; good value; nice for a variety of ages”*
**Design-Overall**1%
*“The way its designed”*
### **What buyers complain about **
**Fun/Entertainment Experience**24%
*“boring”*
**Value For Money**20%
*“Waste of money and time”*
**Quality-Overall**12%
*“Low quality, not Mattel”*
**Size-Overall**11%
*“Box is very large”*
**Instructions/User Manual/Troubleshooting**6%
*“I think even errors in the instructions leaving a parent very frustrated”*
**Grip**6%
*“its hard to grab the cards”*
**Color**5%
*“faded to the point some green”*
**Product Condition**3%
*“the cards were already damaged and worn”*
**Thickness**1%
*“This pack has very thin matte paper cards”*
**Durability**1%
*“They will not hold up well”*
### **Top return reasons **
**Value For Money**27%
**Size-Overall**19%
**Advertised Vs Actual Product**17%
**Product Condition**9%
**Fun/Entertainment Experience**5%
**Scratch Resistance**4%
**Gifting Purpose**3%
**Functionality-Overall**3%
**Instructions/User Manual/Troubleshooting**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is uno flip profitable to sell on Amazon United States?**
- The niche generates $376K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the uno flip niche?**
- 3 brands and 48 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in uno flip?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Quality-Overall. The return rate is 1.5%.
- **When does demand for uno flip peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the uno flip niche?**
- Listings span $11.56–$30.17; the average listing price is $15.98 (sweet spot $15–$100). The average incumbent carries 3,817 reviews — the moat a new listing must climb.
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