---
title: "Uno Dare — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/uno-dare"
last_updated: "2026-08-08T09:35:12.931Z"
locale: en
meta:
description: "Niche score 30/100 · $91K/yr market · 160K searches/yr · $12.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $91K/yr market · 160K searches/yr · $12.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Uno Dare — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **uno dare**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 22Conversion 54Competition 17Returns 73Price range 28Avg price 56Brand share 0Review moat 25Quality gap 25
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.72**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.40–$18.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,142**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$91K**
$91K/yr · 160K searches
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, uno dare is a $91K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **uno dare market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$127K–$159K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#926**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Mattel Games45% - DSS Games35% - Hasbro Gaming17% - Winning Moves3%
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -6.6% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Holiday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/uno-dare/trend)
## **Top uno dare search terms**
- **uno dare**35K/yr+6.2%5.4% conv. - **most likely to game**27K/yr+2.2%5.2% conv. - **clue card game**18K/yr+3.0%8.5% conv. - **pocket board games**7K/yr+5.3%0.0% conv. - **whos most likely to game**21K/yr-56.4%3.5% conv. - **clue cards**5K/yr+1.4%2.9% conv. - **most likely to**8K/yr-31.3%2.6% conv. - **uno dare card game**4K/yr+21.4%9.3% conv. - **whos most likely to card game**2K/yr+324.0%7.4% conv. - **whos most likely to**5K/yr-39.1%3.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/uno-dare/search-terms)
## **Top uno dare products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$37K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whos Most Likely To... Kinda Clean Edition | Family Card Game | Ages 14+**DSS Games**$17.14**4.5★3,869 rev](https://www.amazon.com/dp/B086TYV3VD) [2**Hasbro Gaming Clue Card Game 3-4 Player Strategy Game Fun Summer Activities Vacation Travel Essentials Ages 8+**Hasbro Gaming**$5.40**4.6★4,771 rev](https://www.amazon.com/dp/B07MWQ63JL) [3**Mattel Games UNO Dare Adults Only Card Game for Game Night Travel Camping & Party**Mattel Games**$16.80**4.4★586 rev](https://www.amazon.com/dp/B0CTHN23VG) [4**Mattel Games UNO Dare Card Game Ages 7+ 2-10 Players**Mattel Games**$6.68**4.7★18,723 rev](https://www.amazon.com/dp/B00IVLIW5K) [5**Mattel Games UNO Dare Card Game Ages 7+ 2-10 Players**Mattel Games**$7.24**4.9★11 rev](https://www.amazon.com/dp/B0G5TF8515)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Games UNO Dare Card Game Ages 7+ 2-10 Players**Mattel Games**$7.24**11 rev2mo ago](https://www.amazon.com/dp/B0G5TF8515) [**Whos Most Likely To... 100% NEW Cards | Group Party Game | Ages 17+**DSS Games**$17.47**3 rev7mo ago](https://www.amazon.com/dp/B0GCRSFNX8) [**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Mattel Games**$11.97**1,077 rev11mo ago](https://www.amazon.com/dp/B0F979GZ8B) [**Mattel Games UNO Dare Adults Only Card Game for Game Night Travel Camping & Party**Mattel Games**$16.80**586 rev2y ago](https://www.amazon.com/dp/B0CTHN23VG) [**Our Family is So Weird | A Family Card Game to Decide Whos Most Likely To**DSS Games**$18.80**1,426 rev2y ago](https://www.amazon.com/dp/B0CJMQBDXP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Whos Most Likely To... 100% NEW Cards | Group Party Game | Ages 17+**DSS Games**$17.47**5.0★**▲ 537%**](https://www.amazon.com/dp/B0GCRSFNX8) [**Mattel Games UNO Dare Card Game Ages 7+ 2-10 Players**Mattel Games**$7.24**4.9★**▲ 524%**](https://www.amazon.com/dp/B0G5TF8515) [**Uno Dare Game**Mattel Games**$9.97**4.6★**▲ 178%**](https://www.amazon.com/dp/B00O0RPT78) [**Mattel Games UNO Dare Adults Only Card Game for Game Night Travel Camping & Party**Mattel Games**$16.80**4.4★**▲ 37%**](https://www.amazon.com/dp/B0CTHN23VG) [**Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players**Mattel Games**$11.97**4.7★**▲ 15%**](https://www.amazon.com/dp/B0F979GZ8B)
**~~View all trending →~~**
## **What buyers say about uno dare**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**76%
*“Family fun”*
**Gifting Purpose**5%
*“makes great for gifts”*
**Value For Money**4%
*“totally worth the money”*
**Ease Of Use**3%
*“Easy to use”*
**Quality-Overall**3%
*“No complaints and lots of family fun”*
**Trivia Games**1%
*“brings lots of laughs”*
**Design-Overall**1%
*“The design is cute”*
**Functionality-Overall**1%
*“IT GOOD FOR PARTYS”*
**Collectibles**1%
*“Nice addition to the collection”*
**Size-Overall**1%
*“card size are perfect”*
### **What buyers complain about **
**Fun/Entertainment Experience**50%
*“boring”*
**Value For Money**17%
*“Paying $20 for a one-time-use game is a little disappointing”*
**Instructions/User Manual/Troubleshooting**8%
*“I think even errors in the instructions leaving a parent very frustrated”*
**Product Condition**8%
*“Appears to be a used game”*
**Quality-Overall**8%
*“Terrible quality control”*
### **Top return reasons **
**Fun/Entertainment Experience**27%
**Value For Money**22%
**Advertised Vs Actual Product**15%
**Product Condition**11%
**Size-Overall**4%
**Gifting Purpose**4%
**Functionality-Overall**3%
**Instructions/User Manual/Troubleshooting**3%
**Defective Material/Parts**2%
**Hard Feel**1%
## **Common questions**
- **Is uno dare profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (30/100).
- **How competitive is the uno dare niche?**
- 4 brands and 52 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in uno dare?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 2.1%.
- **When does demand for uno dare peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the uno dare niche?**
- Listings span $5.40–$18.80; the average listing price is $12.72 (sweet spot $15–$100). The average incumbent carries 4,142 reviews — the moat a new listing must climb.
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