---
title: "Umbreon — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/umbreon"
last_updated: "2026-08-08T12:22:22.673Z"
locale: en
meta:
description: "Niche score 48/100 · $106K/yr market · 356K searches/yr · $31.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $106K/yr market · 356K searches/yr · $31.13 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Umbreon — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **umbreon**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 26Growth 23Conversion 12Competition 82Returns 98Price range 53Avg price 95Brand share 22Review moat 82Quality gap 33
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.13**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Great****353.56**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.58–$163.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$106K**
$106K/yr · 356K searches
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, umbreon is a $106K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umbreon market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$125K–$156K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#4,179**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **56%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**327**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 75%
**Open market**
**7%**
- Pokémon66% - TOMY9% - Funko6% - Jazwares6% - Sanei4% - Bioworld2% - Open — no brand owns it (6 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/umbreon/trend)
## **Top umbreon search terms**
- **umbreon**190K/yr-2.5%0.8% conv. - **umbreon pokemon card**60K/yr-0.7%1.3% conv. - **pokemon umbreon**22K/yr+15.4%0.9% conv. - **umbreon card**17K/yr-21.5%1.2% conv. - **umbreon vmax**15K/yr-24.3%0.2% conv. - **umbreon figure**11K/yr+3.2%1.1% conv. - **umbreon pokemon**12K/yr+2.5%1.1% conv. - **umbreon ex**9K/yr-12.3%0.8% conv. - **pokemon cards umbreon**5K/yr-13.0%0.9% conv. - **shiny umbreon**6K/yr-5.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/umbreon/search-terms)
## **Top umbreon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$10K12%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon - Umbreon ex 060/131 Prismatic Evolutions Double Rare Foil Single Card**Pokémon**$11.42**4.7★86 rev](https://www.amazon.com/dp/B0F2ZQB8CN) [2**TAKARA TOMY Pokemon (Height 5cm) Moncolle Select Umbreon Noctali Nachtara Blacky Monster Collection**TOMY**$10.54**4.3★67 rev](https://www.amazon.com/dp/B0BGLQWYTV) [3**Umbreon Sylveon Espeon - Prismatic Evolutions Eevee 9 Card Lot Jolteon Flareon Vaporeon 059/13**Pokémon**$13.90**4.8★131 rev](https://www.amazon.com/dp/B0DZBJ1736) [4**Sanei PP122 Pokemon All Star Collection Umbreon Plush Brown/a**Sanei**$25.24**4.7★519 rev](https://www.amazon.com/dp/B07KYRVCHS) [5**Pokemon: Umbreon - 8 Plush Character Dark-Type Moonlight Pokemon Soft Cuddly Stuffed Animal Figure Play & Display Collectible Licensed Anime Toy**Pokémon**$28.09**4.6★240 rev](https://www.amazon.com/dp/B0F8RD79JH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokmon Center: Ditto As Umbreon Plush**Pokémon**$39.74**5 rev4mo ago](https://www.amazon.com/dp/B0GS8V9GT9) [**Funko Pop! Games: Pokemon - Umbreon (Flocked) Limited Edition Exclusive Vinyl Figure Collectibles Bundled with Box Protector**Funko**$30.07**9 rev5mo ago](https://www.amazon.com/dp/B0GQY8K8NT) [**Pokmon Center: Eevee Collection: Umbreon Plush**Pokémon**$38.00**6 rev6mo ago](https://www.amazon.com/dp/B0GHVC29QP) [**Pokmon Center: Sleeping Umbreon Pok Plush**Pokémon**$124.35**5 rev8mo ago](https://www.amazon.com/dp/B0G4NQGCW8) [**Pokemon: Umbreon - 8 Plush Character Dark-Type Moonlight Pokemon Soft Cuddly Stuffed Animal Figure Play & Display Collectible Licensed Anime Toy**Pokémon**$28.09**240 rev11mo ago](https://www.amazon.com/dp/B0F8RD79JH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko Pop! Games: Pokemon - Umbreon (Flocked) Limited Edition Exclusive Vinyl Figure Collectibles Bundled with Box Protector**Funko**$30.07**4.8★**▲ 141%**](https://www.amazon.com/dp/B0GQY8K8NT) [**Pokmon Center: Ditto As Umbreon Plush**Pokémon**$39.74**4.6★**▲ 141%**](https://www.amazon.com/dp/B0GS8V9GT9) [**TAKARA TOMY Pokemon (Height 5cm) Moncolle Select Umbreon Noctali Nachtara Blacky Monster Collection**TOMY**$10.54**4.3★**▲ 122%**](https://www.amazon.com/dp/B0BGLQWYTV) [**Bioworld Pokemon Adult Umbreon 197 Embroidered Precurve Snapback Hat for Men and Women**Bioworld**$14.75**4.8★**▲ 86%**](https://www.amazon.com/dp/B0CJYXQ92Z) [**Pokemon: Umbreon - 8 Plush Character Dark-Type Moonlight Pokemon Soft Cuddly Stuffed Animal Figure Play & Display Collectible Licensed Anime Toy**Pokémon**$28.09**4.6★**▲ 71%**](https://www.amazon.com/dp/B0F8RD79JH)
**~~View all trending →~~**
## **What buyers say about umbreon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**33%
*“Magical pack for the collector”*
**Value For Money**17%
*“Great deal”*
**Quality-Overall**13%
*“Good quality mug”*
**Advertised Vs Actual Product**9%
*“As pictured”*
**Gifting Purpose**9%
*“Good Christmas gift”*
**Fun/Entertainment Experience**4%
*“Great toy”*
**Size-Overall**2%
*“I think the size is pretty good it's at least the size of a cat”*
**Soft Feel**1%
*“Soft and cuddly”*
**Suitability Beginner**1%
*“Beginners buys for sure”*
**Developmental Needs**1%
*“Good for kids”*
### **What buyers complain about **
**Value For Money**49%
*“too expensive”*
**Advertised Vs Actual Product**15%
*“False advertisement”*
**Quality-Overall**10%
*“Bad quality”*
**Size-Overall**6%
*“He was disappointed in the size”*
**Ethical Trade/Fair Trade**3%
*“I feel bad she got scammed”*
**Fun/Entertainment Experience**1%
*“will more than likely not bother with the fun reveal considering its a low end card”*
**Certifications**1%
*“Low graded”*
**Defective Material/Parts**1%
*“Was reseald and fake all was broken missing parts”*
**Gifting Purpose**1%
*“This was supposed to be a gift”*
**Recycle/Reuse**1%
*“Recycles looking cards”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**25%
**Value For Money**15%
**Defective Material/Parts**7%
**Product Condition**4%
**Color**2%
**Gifting Purpose**2%
**Certifications**2%
**Quality-Overall**2%
**Design-Overall**1%
## **Common questions**
- **Is umbreon profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 45 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the umbreon niche?**
- 12 brands and 327 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in umbreon?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.5%.
- **When does demand for umbreon peak?**
- Demand peaks in Sep–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the umbreon niche?**
- Listings span $4.58–$163.83; the average listing price is $31.13 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.
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