---
title: "Umamusume — $216K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/umamusume"
last_updated: "2026-08-08T11:04:55.012Z"
locale: en
meta:
description: "Niche score 49/100 · $216K/yr market · 1.1M searches/yr · $48.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $216K/yr market · 1.1M searches/yr · $48.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Umamusume — $216K/yr Amazon US Niche (2026) - Flapen"
---
# **umamusume**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 42Growth 15Conversion 5Competition 81Returns 96Price range 40Avg price 94Brand share 51Review moat 89Quality gap 20
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$48.97**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****219.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$216K**
$216K/yr · 1.1M searches
**Price range**
**Okay****$9.93–$225.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, umamusume is a $216K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umamusume market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$147K–$196K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#5,526**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **29%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**196**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 73%
**Open market**
**21%**
- Banpresto24% - Furyu18% - Generic17% - Bushiroad12% - TAMASHII NATIONS4% - SANMM4%
## **Demand**
Weekly Amazon search volume, last 48 weeks — -20.1% search growth over the last 90 days.
35K25KBlack Friday '25Holiday '25Aug '25Oct '25Dec '25Feb '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/umamusume/trend)
## **Top umamusume search terms**
- **umamusume**579K/yr-14.9%0.2% conv. - **umamusume figure**111K/yr-12.5%0.4% conv. - **uma musume**166K/yr-28.7%0.2% conv. - **uma musume figure**52K/yr-20.3%0.3% conv. - **umamusume: pretty derby**71K/yr-71.6%0.1% conv. - **umamusume nendoroid**14K/yr-21.6%0.0% conv. - **umamusume pretty derby**26K/yr-34.7%0.0% conv. - **umamusume merch**11K/yr-35.8%0.5% conv. - **uma musume: pretty derby**18K/yr-31.5%0.2% conv. - **uma musume pretty derby**11K/yr-32.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/umamusume/search-terms)
## **Top umamusume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$13K9%$19K12%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Umamusume Plush 9.8 Inch Umamusume: Pretty Derby Plushie Figurine Decorative Collectible Ornament for Home Sofa Tabletop Decor (Agnes Tachyon)**Generic**$24.90**4.6★25 rev](https://www.amazon.com/dp/B0GLGQH7G2) [2**Shadowverse EVOLVE Collaboration Pack Uma Musume Pretty Derby Box**Bushiroad**$80.51**4.3★624 rev](https://www.amazon.com/dp/B0B5G5W1XN) [3**FuRyu Corporation-Umamusume: Pretty Derby Trio-Try-iT Figure -Orfevre-**Furyu**$55.64**5.0★6 rev](https://www.amazon.com/dp/B0F233X797) [4**Furyu Corporation-Umamusume: Pretty Derby Trio-Try-iT Figure -Gentildonna-**Furyu**$58.88**4.7★8 rev](https://www.amazon.com/dp/B0F9V2Z2QJ) [5**BanPresto - Uma Musume: Pretty Derby - Curren Chan Statue**Banpresto**$33.90**4.6★72 rev](https://www.amazon.com/dp/B0BLFD9STH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CYSNATU Anime Soft Plush Ornament Modern Decorative Cushion Pillow Stress Relief for Adult Home Decor (Brown)**CYSNATU**$24.89**1 rev2mo ago](https://www.amazon.com/dp/B0H15Z4NS8) [**Z ZARPION Anime Cosplay Shoes Yellow White Black Slingback Shoes Halloween Boots(blackla-women-12.5)**Z ZARPION**$48.64**0 rev4mo ago](https://www.amazon.com/dp/B0GT8CXFRB) [**Anime Character Plush Doll 9inch Soft Brown Hair Stuffed Figure with Cute Ears Collectible Kawaii Mascot for Fans & Home Decor**Fesuphy**$24.71**9 rev4mo ago](https://www.amazon.com/dp/B0GSFPC2TV) [**Umamusume Awful Iron On Patch**Generic**$9.93**2 rev6mo ago](https://www.amazon.com/dp/B0GHDKS6J8) [**Umamusume Plush 9.8 Inch Umamusume: Pretty Derby Plushie Figurine Decorative Collectible Ornament for Home Sofa Tabletop Decor (Agnes Tachyon)**Generic**$24.90**25 rev6mo ago](https://www.amazon.com/dp/B0GLGQH7G2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Weiss Schwarz Anime Uma Musume Cinderella Gray Booster Pack Box**Bushiroad**$59.58**4.6★**▲ 360%**](https://www.amazon.com/dp/B0DNB22WDC) [**CYSNATU Anime Soft Plush Ornament Modern Decorative Cushion Pillow Stress Relief for Adult Home Decor (Brown)**CYSNATU**$24.89**5.0★**▲ 356%**](https://www.amazon.com/dp/B0H15Z4NS8) [**Z ZARPION Anime Cosplay Shoes Yellow White Black Slingback Shoes Halloween Boots(blackla-women-12.5)**Z ZARPION**$48.64**0.0★**▲ 350%**](https://www.amazon.com/dp/B0GT8CXFRB) [**Womens Denim Shorts Casual Stylish Button Fly Shorts Mid Waisted Boyfriend Summer Ripped Shorts Light Blue L**SANMM**$26.46**4.1★**▲ 350%**](https://www.amazon.com/dp/B0DQ4D6KMD) [**Anime Character Plush Doll 9inch Soft Brown Hair Stuffed Figure with Cute Ears Collectible Kawaii Mascot for Fans & Home Decor**Fesuphy**$24.71**4.1★**▲ 213%**](https://www.amazon.com/dp/B0GSFPC2TV)
**~~View all trending →~~**
## **What buyers say about umamusume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“Amazing Quality”*
**Advertised Vs Actual Product**11%
*“Looked just like its advertised”*
**Collectibles**10%
*“Beautiful collection”*
**Value For Money**9%
*“Good value”*
**Gifting Purpose**4%
*“Cute birthday gift for my niece”*
**Display-Overall**3%
*“If you just want her as a display”*
**Accuracy-Overall**3%
*“Lore accurate”*
**Durability**3%
*“1 year EDC no faults”*
**Soft Feel**3%
*“Soft and fuzzy blanket that keeps me very warm”*
**Size-Overall**2%
*“Great fit”*
### **What buyers complain about **
**Quality-Overall**19%
*“Just feels cheap”*
**Value For Money**14%
*“Only complaint i can have is the figures are differently priced”*
**Compactness**14%
*“They compact the plush so much that she is just flat and deformed”*
**Size-Overall**12%
*“I think it might run a little small”*
**Print Quality**7%
*“I believe these are print-on-demand which used to be a major no-no for me”*
**Wrinkles**5%
*“However, they vacuum sealed the plushie so tightly it's all wrinkled and a bit flat compared to other images I've seen of the plush from other people”*
### **Top return reasons **
**Size-Overall**54%
**Waist Fit**12%
**Thigh Fit**8%
**Defective Material/Parts**5%
**Weight Heavy**4%
**Quality-Overall**3%
**Durability**3%
**Color**2%
**Scratch Resistance**2%
**Fastener Quality**2%
## **Common questions**
- **Is umamusume profitable to sell on Amazon United States?**
- The niche generates $216K/yr across 51 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the umamusume niche?**
- 21 brands and 196 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in umamusume?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Compactness. The return rate is 0.8%.
- **What does it cost to enter the umamusume niche?**
- Listings span $9.93–$225.01; the average listing price is $48.97 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.
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